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当赛事遇上高原 体旅融合亮点多
Si Chuan Ri Bao· 2025-06-18 06:12
Core Viewpoint - Ganzi Prefecture is actively exploring the integration of sports and tourism, leveraging local resources and hosting various sports events to boost tourism and community engagement [6][7][8]. Group 1: Sports Events - The second "Gongga Cup" Youth Football Invitation Tournament is scheduled for June 21, 2025, in Kangding, reigniting interest in football within Ganzi Prefecture [6]. - The first "Gongga Cup" held in July 2023 attracted over 190 athletes from multiple provinces, with daily live viewership exceeding 1 million and a total topic engagement of 170 million on Douyin [6][9]. - Traditional horse racing events in Litang County have been held for 60 years, attracting participants from various regions and significantly boosting local tourism, with 374,800 visitors during the last National Day holiday [10]. Group 2: Integration of Sports and Tourism - Ganzi Prefecture is adopting a strategy of "using events to promote cities" and "using sports to boost tourism," focusing on local characteristics to create unique sporting events [7][9]. - The "KOM Cycling Climb" event at the foot of Gongga Mountain featured a challenging 32.3 km route with an elevation gain of 1,522 meters, complemented by cultural activities like a Tibetan bonfire party [12]. - The integration of sports and tourism is not just about event organization but also involves structural and systemic collaboration among various stakeholders, including education, tourism, and outdoor sports companies [11][13]. Group 3: Future Developments - Dege County plans to develop "Que'er Mountain" into an international outdoor sports destination, introducing experienced outdoor management companies to create diverse offerings such as trekking and ecological research [14].