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当赛事遇上高原 体旅融合亮点多
Si Chuan Ri Bao· 2025-06-18 06:12
Core Viewpoint - Ganzi Prefecture is actively exploring the integration of sports and tourism, leveraging local resources and hosting various sports events to boost tourism and community engagement [6][7][8]. Group 1: Sports Events - The second "Gongga Cup" Youth Football Invitation Tournament is scheduled for June 21, 2025, in Kangding, reigniting interest in football within Ganzi Prefecture [6]. - The first "Gongga Cup" held in July 2023 attracted over 190 athletes from multiple provinces, with daily live viewership exceeding 1 million and a total topic engagement of 170 million on Douyin [6][9]. - Traditional horse racing events in Litang County have been held for 60 years, attracting participants from various regions and significantly boosting local tourism, with 374,800 visitors during the last National Day holiday [10]. Group 2: Integration of Sports and Tourism - Ganzi Prefecture is adopting a strategy of "using events to promote cities" and "using sports to boost tourism," focusing on local characteristics to create unique sporting events [7][9]. - The "KOM Cycling Climb" event at the foot of Gongga Mountain featured a challenging 32.3 km route with an elevation gain of 1,522 meters, complemented by cultural activities like a Tibetan bonfire party [12]. - The integration of sports and tourism is not just about event organization but also involves structural and systemic collaboration among various stakeholders, including education, tourism, and outdoor sports companies [11][13]. Group 3: Future Developments - Dege County plans to develop "Que'er Mountain" into an international outdoor sports destination, introducing experienced outdoor management companies to create diverse offerings such as trekking and ecological research [14].
“龙舟+”、诗画民俗……“热气腾腾”的端午假期助力各地节日消费亮点纷呈
Yang Shi Wang· 2025-06-02 02:29
Core Viewpoint - The Dragon Boat Festival is celebrated with various dragon boat races across China, showcasing traditional customs and local culture, while also promoting tourism and community engagement [1][8][14]. Group 1: Dragon Boat Races - The Dragon Boat Festival features numerous competitions, with teams from different regions, including 20 teams from the Greater Bay Area participating in the lotus flower dragon boat festival in Jiangmen, Guangdong [3][9]. - In Guizhou, a traditional dragon boat race took place on the Wu River, with 44 traditional boats competing in a challenging 500-meter upstream race, highlighting the spirit of teamwork and competition [6][4]. - In Guangxi, 21 teams from both domestic and international locations, including participants from Singapore and Vietnam, gathered for a dragon boat race, alongside local cultural activities such as dragon dances and traditional games [8][9]. Group 2: Cultural Integration and Tourism - The festival not only emphasizes sports but also integrates local cultural heritage, as seen in Tibet where traditional cowhide boats and cultural performances were featured, merging sports with tourism [13]. - Various regions, such as Zhejiang and Xinjiang, offered immersive experiences in local agricultural practices and scenic tourism, enhancing the overall travel experience during the holiday [16][22]. - The festival has spurred a rise in domestic tourism, with many people opting for travel experiences that blend traditional customs with modern attractions, thereby boosting local economies [14][18].