Core Insights - The article emphasizes that CRM has evolved from a mere customer information tool to a critical component of digital transformation for businesses of all sizes and sectors, focusing on the need for refined customer relationship management [1][3]. Definition Reconstruction: Integration of Strategy and Technology - CRM is defined as a deep integration of customer-centric business strategy and digital technology, aimed at managing the entire customer lifecycle and driving sustainable growth through scientific management of customer relationships [3][4]. Evolution Logic: From Passive Recording to Active Management - The transition from traditional customer management methods, which relied on basic tools like Excel, to CRM systems has led to three major upgrades: data centralization, standardized processes, and data-driven decision-making [4][9]. Customer Data Management: Building an Operable Customer Asset Library - Effective customer data management addresses issues of data fragmentation and quality, enabling businesses to capture customer interaction trajectories and build comprehensive customer profiles [10]. Sales Process Management: Efficiency Accelerator - CRM enhances sales process management by automating and standardizing workflows, which improves conversion rates and reduces the time taken to close deals [10][13]. Marketing Automation: Transitioning from Broad to Precise Targeting - Marketing automation tools within CRM systems facilitate data-driven customer acquisition strategies, allowing businesses to create detailed customer profiles and optimize resource allocation based on performance metrics [13][15]. Customer Service and Retention: From Problem Solving to Value Deepening - CRM systems enhance service quality and customer loyalty through comprehensive management of customer interactions and proactive engagement strategies [15][16]. AI and Big Data: The Intelligent Core of CRM - Modern CRM systems leverage AI and big data to transform from mere management tools into decision-making assistants, fostering a win-win scenario for enterprises, customers, and managers [15][18]. Benefits to Stakeholders - For enterprises, CRM leads to cost reduction and efficiency gains, while customers experience enhanced service and loyalty through personalized interactions [16][20]. - Management benefits from data-driven insights that facilitate informed decision-making and strategic planning [18][19]. Selection Criteria for CRM Systems - Companies are advised to focus on matching CRM solutions to their specific needs rather than opting for feature-heavy systems, ensuring that the chosen CRM effectively supports their operational goals [19][20].