近日，华润置地旗下的销售额超百亿楼盘"中环置地中心润府"发生了一起策划"碰瓷"业主事件，引发社 会广泛关注。 该事件涉及华润置地上海公司的数名"客关"人员，但不少网友表示对房地产"客关"这一岗位的职能并不 熟悉。对大多数买房人来说，在购房阶段，接触的都是站在台前的房企营销人员；在收房入住后，则是 接触物业公司员工比较频繁。 实际上，"客关"即客户关系岗位，也是房地产开发企业中一个站在一线直面客户的职能岗。因为目前新 建商品房还是以预售的方式为主，因此从签约到交付，购房者一般还要等上一两年，在"期房模式"中， 客关承担着重要职责。 "客关要有超常的抗压能力" "客户在购房之后，定期看到的家书、工地全景播报，还有参与工地开放活动、社群活动，这些一般来 说都是客关部门的工作。"一位曾在某闽系房企负责客关工作的"前地产人"陈辰对第一财经表示。 陈辰说，对于客关部门来说，最重要的工作莫过于楼盘交付，这就涉及对客户投诉的处理与重大危机处 理，还有一系列风控管理工作。 "这是一项充满压力的工作，肯定需要有超越常人的抗压能力。"据陈辰回忆，在他从事客户关系工作 时，公司对客关的考核标准，以考核"客户满意度"为主，而一旦到楼盘 ...

Core Insights - Braze's stock price has decreased to $27.24, resulting in a 16.5% loss for shareholders, while the S&P 500 has increased by 19.5% [1] - The company powers interactions with 6.2 billion monthly active users, providing a platform for brands to engage customers through personalized messaging [2] Financial Performance - Braze's billings reached $177.2 million in Q2, with a year-on-year growth average of 24.4% over the last four quarters, indicating strong customer demand [4] - Analysts project a 19.2% revenue growth for Braze over the next 12 months, which, while lower than the previous two years' 26.6% annualized growth rate, still reflects healthy market expectations [6] Operational Challenges - The company has an average operating margin of negative 20.3% over the last year due to high costs associated with capturing market share [8] - Despite the operating losses, the aggressive strategy has led to significant revenue growth, and there is optimism about reaching profitability as the company scales [8]

Core Insights - The article emphasizes the importance of WeChat SCRM as a modern customer management tool that enhances communication efficiency and customer relationship maintenance [2][14] - It highlights the tool's ability to support personalized marketing strategies and improve overall business performance across various industries [2][14] Functionality and Applications - WeChat SCRM integrates customer information management, refined operations, and efficient communication, allowing companies to tailor services and marketing strategies based on customer needs [2][5] - The tool supports customer acquisition through referral strategies, enabling existing customers to share experiences and attract new clients, thereby reducing customer acquisition costs [3][9] - It provides real-time communication channels, enhancing service quality and customer satisfaction through features like group chats and quick information sharing [3][10] Industry Benefits - In retail, WeChat SCRM can analyze purchasing behavior to push promotional information, increasing repeat purchase rates [5][8] - In the service industry, it optimizes service processes by recording customer inquiries, leading to improved satisfaction [5][8] - The tool is suitable for various sectors, including e-commerce, education, consulting, and services, where frequent customer interaction is essential [15] Marketing Strategies - WeChat SCRM employs intelligent marketing strategies by utilizing data analysis to create personalized marketing plans, enhancing customer engagement [8][12] - It supports automated marketing, allowing businesses to send relevant information to target customers at optimal times, thus improving marketing efficiency [8][12] - The platform encourages user participation in marketing through activities like group purchases and sharing incentives, further expanding the customer base [9][10] Implementation and Effectiveness - Companies can start using WeChat SCRM by registering on the platform, setting up customer management modules, and importing existing customer data [16] - The effectiveness of WeChat SCRM can be evaluated through metrics such as customer interaction data, sales conversion rates, and customer feedback [18] - Regular updates to customer data and the use of automation tools can enhance the effectiveness of WeChat SCRM, improving work efficiency and service quality [20]

Core Insights - The article emphasizes that CRM has evolved from a mere customer information tool to a critical component of digital transformation for businesses of all sizes and sectors, focusing on the need for refined customer relationship management [1][3]. Definition Reconstruction: Integration of Strategy and Technology - CRM is defined as a deep integration of customer-centric business strategy and digital technology, aimed at managing the entire customer lifecycle and driving sustainable growth through scientific management of customer relationships [3][4]. Evolution Logic: From Passive Recording to Active Management - The transition from traditional customer management methods, which relied on basic tools like Excel, to CRM systems has led to three major upgrades: data centralization, standardized processes, and data-driven decision-making [4][9]. Customer Data Management: Building an Operable Customer Asset Library - Effective customer data management addresses issues of data fragmentation and quality, enabling businesses to capture customer interaction trajectories and build comprehensive customer profiles [10]. Sales Process Management: Efficiency Accelerator - CRM enhances sales process management by automating and standardizing workflows, which improves conversion rates and reduces the time taken to close deals [10][13]. Marketing Automation: Transitioning from Broad to Precise Targeting - Marketing automation tools within CRM systems facilitate data-driven customer acquisition strategies, allowing businesses to create detailed customer profiles and optimize resource allocation based on performance metrics [13][15]. Customer Service and Retention: From Problem Solving to Value Deepening - CRM systems enhance service quality and customer loyalty through comprehensive management of customer interactions and proactive engagement strategies [15][16]. AI and Big Data: The Intelligent Core of CRM - Modern CRM systems leverage AI and big data to transform from mere management tools into decision-making assistants, fostering a win-win scenario for enterprises, customers, and managers [15][18]. Benefits to Stakeholders - For enterprises, CRM leads to cost reduction and efficiency gains, while customers experience enhanced service and loyalty through personalized interactions [16][20]. - Management benefits from data-driven insights that facilitate informed decision-making and strategic planning [18][19]. Selection Criteria for CRM Systems - Companies are advised to focus on matching CRM solutions to their specific needs rather than opting for feature-heavy systems, ensuring that the chosen CRM effectively supports their operational goals [19][20].

活动以手作为纽带，增强客户参与感与情感共鸣，同时扩大区域品牌影响力，传递人文关怀。现场，中支工作人员首先介绍中药香珠及相关制作材料，并准 备了丰富的配珠供客户选择。 客户积极参与，动手制作手串与项链，现场气氛热烈。活动不仅让大家创作心仪作品，还提供了交流创意、分享灵感的空间。完成作品后，客户纷纷展示成 果并拍照留念，连大朋友也在亲手操作中找回童真乐趣。 本次活动赢得客户一致好评，不仅加深了大家的情感交流，也提升了客户对长城人寿品牌的认同与信任，进一步彰显了公司的文化温度和人文关怀。 9月25日，长城人寿临沂中支成功举办"中药香珠"手作活动。 ...

在数字化营销时代，SCRM管理系统(社交化客户关系管理)已成为企业评估营销ROI、优化客户体验的核心工具。然而，多数企业仅将其作为客户信息存储 工具，却忽视了其深度数据分析与活动效果跟踪能力。本文将从技术实现、流程设计、问题规避三个维度，系统解析SCRM管理软件在营销活动效果跟踪中 的全流程应用。 一、数据采集层：多渠道整合构建完整客户视图 1.1 全渠道数据接入技术 SCRM系统管理软件需支持API、SDK、Webhook等多种数据接入方式，实现社交媒体(微信、抖音)、电商平台(淘宝、京东)、线下门店POS系统的数据同 步。例如，某美妆品牌通过SCRM整合12个渠道数据后，营销ROI提升40%，其技术关键在于： 统一客户ID体系：基于手机号、OpenID等标识符实现跨渠道身份关联 实时数据流处理：采用Kafka等消息队列技术确保毫秒级数据同步 行为轨迹追踪：记录客户从广告点击到购买转化的完整路径 1.2 数据清洗与标签化 原始数据需经过ETL(抽取-转换-加载)流程处理： 去重校验：消除重复记录，确保客户画像唯一性 标准化处理：统一时间格式、地址编码等字段规范 智能标签引擎：基于RFM模型(最近一次消费、消 ...

Group 1 - The core viewpoint is that Salesforce's (CRM.US) earnings guidance fell short of expectations, indicating that the potential of artificial intelligence has not yet translated into a turnaround for the company [1] - Analysts from Wells Fargo and Evercore ISI have expressed cautious optimism, with Wells Fargo maintaining a "hold" rating and a target price of $265, while Evercore ISI has a "buy" rating with a target price of $360 [1][2] - Morgan Stanley's analyst Keith Weiss noted that the company is preparing for a shift, with positive growth indicators emerging, supporting a more optimistic outlook for the stock [2][3] Group 2 - Weiss highlighted that the favorable trend of benefiting from enhanced capabilities through generative AI is not fully appreciated in the current market sentiment, which perceives "software as a service" as declining [3] - The stock is currently trading at a price-to-earnings ratio of 16 times based on 2026 free cash flow, suggesting potential upside in the customer relationship management sector [3] - Weiss set a higher target price of $405 for Salesforce, reflecting a positive risk-reward opportunity in the CRM space [3]

Core Viewpoint - Salesforce (CRM.US) experienced a decline of approximately 5.7% in after-hours trading, closing at $241.87 following the release of its Q2 earnings report [1] Financial Performance - Salesforce reported a year-over-year revenue growth of about 9.8%, reaching $10.24 billion, surpassing analyst expectations of $10.14 billion [1] - The adjusted earnings per share (EPS) were $2.91, exceeding the analyst forecast of $2.78 [1] - The remaining performance obligations stood at $29.4 billion, reflecting an 11% year-over-year increase [1] Guidance - For Q3, Salesforce expects revenue to be between $10.24 billion and $10.29 billion, indicating a year-over-year growth of 8% to 9%, while analysts anticipated $10.29 billion [1] - The adjusted EPS guidance for Q3 is projected to be between $2.84 and $2.86, slightly below the analyst expectation of $2.85 [1]

Financial Performance & Position - MC Group's cash and short-term investments stand at THB 1,984 million[25], with a zero-debt position[35], indicating financial resilience - Online sales experienced a significant year-over-year growth of +69%[28], shifting the online sales contribution to 17% of total sales[28] - The company maintains a high gross margin while controlling expenses, with gross profit increasing by +2.0%[30] and SG&A to sales decreasing to 42.4%[30] - Net profit margin increased to 18.0%[33], with EBIT increasing by +3.5%[33] - Inventory levels are controlled lower than FY2024[35] Business Strategy & Operations - The company is transitioning from a denim-focused brand to a lifestyle brand, with denim products accounting for 33%[12] and non-denim products for 67%[12] of the product portfolio - MC Group has a fully integrated supply chain[14], allowing for business flexibility and high margin maintenance[17] - The company aims to expand brick-and-mortar stores in potential locations while investing wisely in e-commerce[54] - CRM is identified as a profit center, with a focus on enhancing the royalty program and increasing customer engagement[77] Product Portfolio - The product portfolio mix shows Denim at 42% in FY23, 34% in FY24 and 33% in FY25[49], Non-Denim at 45% in FY23, 49% in FY24 and 47% in FY25[49], and Accessories at 13% in FY23, 17% in FY24 and 20% in FY25[49]

Core Insights - In today's competitive business environment, customer management systems serve as emotional connectors between companies and customers, fostering deep and lasting relationships through attentive care and detailed service [1][3] - Customer management systems begin by collecting and organizing customer information, going beyond basic data to explore interests, consumption habits, past purchases, and feedback, creating a vivid customer profile [1] - This customer profile enables employees to understand customer needs from their perspective, allowing for personalized product recommendations and service experiences that make customers feel valued and understood [1] Customer Interaction - Customer management systems meticulously plan every interaction, generating appropriate greetings, event invitations, and product update reminders based on customer stages and characteristics [3] - Communications are sent through preferred channels such as SMS, email, or social media, ensuring customers feel the company's ongoing care [3] - The system captures customer responses and feedback in real-time, facilitating a positive feedback loop that strengthens emotional ties between the company and its customers [3] Data Analysis and Optimization - Through in-depth analysis of customer data, customer management systems can detect emotional changes and potential needs, allowing companies to continuously optimize products and services [3] - Companies can implement initiatives that resonate with customers, maintaining high levels of satisfaction and loyalty over long-term partnerships [3] - This approach positions companies as resilient players in the market, enabling them to navigate challenges and move towards a brighter future together with their customers [3]