Core Viewpoint - The 2026 Autumn/Winter collection of "China Li Ning" debuted in Milan under the theme "THE ATHLETE IN ALL OF US," showcasing the brand's commitment to professional sports and its deep-rooted connection to winter sports [1][3]. Group 1: Collection Inspiration and Design - The collection draws inspiration from the athlete spirit embedded in the brand, reflecting on the past and future of winter sports, and combines elements from professional snowboarding and ice hockey with modern interpretations of retro sports aesthetics [3][4]. - The design narrative integrates the Olympic achievements of Li Ning, creating a new visual symbol system that reinterprets vintage sports silhouettes while honoring the spirit of Chinese sports [4][19]. - The collection emphasizes a universal athletic spirit that transcends competition, celebrating resilience and self-improvement through an immersive fashion show experience [3][19]. Group 2: Product Highlights - The footwear line features diverse designs, including the "Youxia 2.0," inspired by outdoor trends, and the "Liejun ACE 3.0," which has become a highlight in international fashion weeks due to its retro structure [7][10]. - New shoe models like "Wudao 3.0 MID" and "Wudao FUTURE" incorporate advanced technologies such as 3D printing, while color palettes pay homage to significant moments in Chinese sports history [7][10][12]. - The women's footwear collection introduces models like "Linglong RACER," blending racing inspiration with elegant retro aesthetics, and "Tied Ground Flying ACE," which draws from classic badminton shoes [10][12]. Group 3: Show Experience and Cultural Significance - The fashion show created an immersive experience reminiscent of classic winter sports venues, transitioning from nostalgic elements to a vast, snow-inspired landscape, enhancing audience anticipation [15][17]. - The event featured 68 outfits, starting with the "Li Ning Honor Gold Standard" series, and concluded with a celebratory moment involving Li Ning, actor Jackie Chan, and Olympic champion Ma Long, emphasizing the cultural significance of sports [17][19]. - The overarching narrative of the show honors top athletes and the enduring human spirit behind sports culture, aiming to ignite the athlete spirit within everyone and promote the values of perseverance and achievement [19].

来源：环球网 2025年12月14日，李宁品牌以"龙耀开启"为主题在北京地标性商圈三里屯太古里隆重举行全球首家龙店 开业及全新荣耀金标产品系列正式发布仪式。乒乓球奥运冠军、李宁品牌代言人马龙、刘诗雯身着荣耀 金标产品亮相，李宁集团副总裁及首席运营官金翟宣、李宁集团副总裁及首席营销官汪轶、三里屯太古 里总经理马泽丹等嘉宾出席发布仪式。 龙店(LI-NING LOONG STORE)，是李宁品牌倾力打造的全新店型。以"龙"命名新店型，源自于"龙"是 中华民族传承千年的精神图腾，同时也是李宁品牌具有代表性的设计符号之一。 ANA 010 n r t P e le a B r . 0 （李宁荣耀金标产品系列） 荣耀金标鞋产品，从"百炼成金"的体育精神出发，全系列以黑金及白金为主推配色，深邃的黑色与纯粹 的白色，象征着运动员在无数个日夜中历经的磨砺与沉淀；闪耀的金色，寓意在淬炼之后所赢得的荣耀 与光芒，以致敬坚毅突破、勇于创造的拼搏态度。 基于李宁飞电家族、驭帅等专业鞋款，为追求品质生活的都市人群打造黑金、白金版专属产品；与此同 时，全新推出"超"、"征"两大系列，首发[超燃]，将李宁领先运动科技"转场"用于日常通勤场 ...