Core Viewpoint - The 2026 Autumn/Winter collection of "China Li Ning" debuted in Milan under the theme "THE ATHLETE IN ALL OF US," showcasing the brand's commitment to professional sports and its deep-rooted connection to winter sports [1][3]. Group 1: Collection Inspiration and Design - The collection draws inspiration from the athlete spirit embedded in the brand, reflecting on the past and future of winter sports, and combines elements from professional snowboarding and ice hockey with modern interpretations of retro sports aesthetics [3][4]. - The design narrative integrates the Olympic achievements of Li Ning, creating a new visual symbol system that reinterprets vintage sports silhouettes while honoring the spirit of Chinese sports [4][19]. - The collection emphasizes a universal athletic spirit that transcends competition, celebrating resilience and self-improvement through an immersive fashion show experience [3][19]. Group 2: Product Highlights - The footwear line features diverse designs, including the "Youxia 2.0," inspired by outdoor trends, and the "Liejun ACE 3.0," which has become a highlight in international fashion weeks due to its retro structure [7][10]. - New shoe models like "Wudao 3.0 MID" and "Wudao FUTURE" incorporate advanced technologies such as 3D printing, while color palettes pay homage to significant moments in Chinese sports history [7][10][12]. - The women's footwear collection introduces models like "Linglong RACER," blending racing inspiration with elegant retro aesthetics, and "Tied Ground Flying ACE," which draws from classic badminton shoes [10][12]. Group 3: Show Experience and Cultural Significance - The fashion show created an immersive experience reminiscent of classic winter sports venues, transitioning from nostalgic elements to a vast, snow-inspired landscape, enhancing audience anticipation [15][17]. - The event featured 68 outfits, starting with the "Li Ning Honor Gold Standard" series, and concluded with a celebratory moment involving Li Ning, actor Jackie Chan, and Olympic champion Ma Long, emphasizing the cultural significance of sports [17][19]. - The overarching narrative of the show honors top athletes and the enduring human spirit behind sports culture, aiming to ignite the athlete spirit within everyone and promote the values of perseverance and achievement [19].

Core Insights - Li Ning brand launched its first "Dragon Store" in Beijing, themed "Dragon Glory Begins," alongside the release of the new Honor Gold Label product series [1][6][17] Group 1: Dragon Store Concept - The Dragon Store (LI-NING LOONG STORE) is a new store format named after the dragon, a symbol of Chinese culture and a representative design element of the Li Ning brand [3] - The store aims to create a unique consumer experience centered around three themes: "Award Moments," "Competition Moments," and "Life Moments," integrating sports spirit, cultural exchange, and immersive product experiences [6] Group 2: Honor Gold Label Product Series - The Honor Gold Label product series combines professional sports technology with minimalist design, targeting urban consumers seeking high-quality apparel for various scenarios, including commuting and light sports [6][11] - The series features a design theme inspired by the architectural beauty of the Beijing National Speed Skating Hall, utilizing high-quality materials and ergonomic cuts to achieve lightweight and comfortable wear [6] - The product line includes shoes that reflect the spirit of perseverance and achievement, with color schemes of black and gold symbolizing the journey of athletes [11] Group 3: Strategic Importance - The launch of the Honor Gold Label series and the Dragon Store is seen as a significant milestone for the Li Ning brand, enhancing retail channel upgrades and expanding consumer reach [17] - As an official partner of the Chinese Olympic Committee, the brand integrates the Olympic emblem with its logo in the Honor Gold Label series, reinforcing its connection to national sports pride [6][11]