Group 1 - The report focuses on the 618 shopping festival, providing systematic guidance for merchants on crowd management and advertising strategies, leveraging AI capabilities and industry-specific tactics [1][4]. - The pre-sale for this year's 618 event starts on May 13, with a recommendation for merchants to allocate at least 60% of their budget to capture the initial traffic peak [1][18][19]. - Diverse consumer behaviors are highlighted, with 86% of users who made purchases during the 618 event having engaged with the platform in April and May, indicating the importance of early user engagement [1][24][25]. Group 2 - Alibaba Mama's AI capabilities include the LMA2 model and the DaMoPan AI Circle tool, which enhance targeting precision, increasing click-through rates by approximately 20% and conversion rates by about 30% [1][27][32]. - The introduction of 26 customized "most series" consumer groups allows for real-time adjustments based on consumer behavior, helping merchants identify high-value customers [2][40][46]. - The AI-driven interest tagging system enables detailed segmentation of consumer interests, such as fitness and pets, facilitating more accurate targeting for merchants [1][33][36]. Group 3 - The fast-moving consumer goods (FMCG) sector should focus on emotional consumption, utilizing tags like "most likely to repurchase" to stimulate repeat purchases [3][11]. - The fashion industry is advised to frequently introduce trend items and leverage AI to reach consumers who prefer new products [3][11]. - The sports and outdoor sector should tailor strategies for different consumer segments, using targeted tags to drive engagement and sales [3][11]. Group 4 - Alibaba Mama aims to create a full-cycle operational solution driven by AI, enabling businesses to enhance both consumer asset management and business growth during the 618 festival [4][40]. - The integration of AI with commercial strategies is expected to continue unlocking growth potential, helping merchants gain a competitive edge in the digital landscape [4][40].