Core Viewpoint - The automotive industry is experiencing an intense competition with the introduction of "7-year ultra-low interest" car loans by companies like Tesla, NIO, and Xiaomi, alongside Nissan's "0 down payment, 8-year loan" scheme, reflecting the anxiety and strategic shifts in the market as the penetration rate of new energy vehicles exceeds 54% [1][3]. Group 1: Loan Offerings - Dongfeng Nissan has launched a "0 down payment, 8-year ultra-long low-interest loan" for its Tianlai model, with a total cost of approximately 140,000 yuan and a monthly payment of around 55 yuan [2]. - The 8-year loan option has been extended to all models in Dongfeng Nissan's lineup, with the lowest daily payment for the Xuan Yi model being 27 yuan [2]. - Other automotive companies, including Tesla, NIO, and Xiaopeng, have also begun offering similar long-term loan options, breaking away from the traditional 1 to 5-year loan terms [2][3]. Group 2: Market Dynamics - The shift to ultra-long-term low-interest loans is a response to fierce market competition and reflects traditional automakers' anxiety during the critical transition to new energy vehicles [3]. - By 2025, new energy vehicles are projected to account for 50.8% of domestic car sales, indicating a significant market shift [3]. - The regulatory environment has also facilitated longer loan terms, allowing banks to extend personal consumption loans from a maximum of 5 years to 7 years for long-term consumers [3]. Group 3: Risks and Concerns - The ultra-long car loans are primarily offered through financing leasing companies rather than traditional bank loans, which raises potential legal and financial risks for consumers [5][6]. - Consumers may not legally own the vehicle until all payments are made, leading to a situation where they could lose both the vehicle and their payments if they default [6]. - The depreciation of electric vehicles poses a risk, as the residual value may fall below the outstanding loan balance, creating a "negative equity" situation for consumers [6][7].

◎记者 徐潇潇 2026年开年，特斯拉、蔚来、小米等车企发起"7年超低息"车贷竞赛。近期，东风日产推出"0首付，8年 贷"方案，让竞争愈发激烈。 从传统的1至5年期到如今的7至8年期，这场看似"普惠"的营销背后，是车企在新能源渗透率突破54%的 市场变局中的焦虑和突围。然而，当贷款期限超越产品换代周期，当车辆残值难抵未还贷款，在"低月 供"的诱惑之下，一系列隐忧也悄然浮现。 车贷期限"卷"到8年 他表示，传统车贷以车辆为抵押物，期限与车辆残值周期紧密挂钩。如今，"8年贷"已远超一般电动车 的主流换车周期。金融机构的风险模型正在从"资产覆盖风险"转向"用户信用风险"。 在深圳一家东风日产门店，销售人员对上海证券报记者表示："这款车的裸车价是12.99万元，加上购置 税、保险和上牌费，全部落地大概14万元。如果选择8年分期，总利息约27000元，加上裸车的车价，日 供55元左右；选择分期会有2000元政府补贴。" 目前，东风日产已将这一超长期金融方案扩展至全系车型，覆盖N6、N7、轩逸经典等主力车型，同样 支持96期0首付分期。其中，轩逸经典日供最低可至27元。上述销售人员介绍，合作的东风日产汽车金 融是正规持牌 ...