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重新定义“看”的方式
Jing Ji Ri Bao· 2025-07-14 22:05
Core Viewpoint - The launch of Beijing's 4K Ultra HD channel marks a significant advancement in China's ultra HD industry, which is approaching a scale of 5 trillion yuan, driven by policy benefits, regional collaboration, and technological standards [1][2]. Group 1: Industry Development - The ultra HD industry in China is nearing a scale of 5 trillion yuan, with ongoing policy support and technological advancements driving growth [1]. - The launch of ultra HD channels by various regional broadcasters and platforms, including CCTV and major streaming services, has led to over 40% of new programs being ultra HD [2][3]. - The establishment of a complete "creation-manufacturing-distribution" loop is facilitating the transition from quantitative to qualitative breakthroughs in ultra HD development [2]. Group 2: Technological Advancements - Ultra HD technology enhances visual experiences through high resolution, frame rates, dynamic range, color depth, and quantization precision, redefining how viewers engage with content [1]. - The integration of ultra HD in various sectors, such as healthcare with 8K endoscopes and security with ultra HD surveillance systems, demonstrates its potential beyond entertainment [2]. - Future initiatives include upgrading equipment, expanding cable and IPTV networks, and promoting autonomous innovation in core technologies to support ultra HD applications across multiple industries [3]. Group 3: Future Directions - The industry aims to phase out standard definition channels by the end of the year and enhance the transmission of ultra HD channels nationwide [3]. - There is a focus on developing commercial space initiatives and leveraging 5G and 6G technologies to improve ultra HD signal transmission quality [3]. - The exploration of "ultra HD + AI/VR" integration scenarios is expected to further enhance the application of ultra HD technology in various fields [3].
国家广播电视总局:推进超高清技术端到端全链条发展
Ke Ji Ri Bao· 2025-04-26 23:29
Core Viewpoint - The Chinese broadcasting and television industry is set to transition from "catching up" to "leading" in ultra-high-definition (UHD) technology by 2025, with significant advancements in technology and ecosystem restructuring being showcased at the CCBN2025 exhibition [1][2]. Group 1: Industry Developments - The CCBN2025 exhibition emphasizes the theme of "Technological Innovation Leading High-Quality Development," focusing on the end-to-end development of UHD and the integration of artificial intelligence [1]. - The industry is expected to see the launch of 50 UHD channels and the proliferation of 650 million terminals over the next three years [1]. Group 2: Technical Features and User Experience - UHD technology encompasses not only higher resolution but also features such as high frame rates, high dynamic range, wide color gamut, and high quantization precision, which collectively enhance visual experience [1]. - UHD technology allows creators greater artistic expression, enabling detailed scene depiction and accurate reproduction of natural light and colors [1]. Group 3: Challenges and Strategies - Despite breakthroughs, the UHD industry faces challenges such as insufficient content production willingness, inconsistent network transmission quality, and low terminal penetration rates [2]. - The National Radio and Television Administration is implementing a strategy of "producing a batch, restoring a batch, and introducing a batch" to enhance content production, aiming for UHD drama production by the end of 2025 [2]. Group 4: Future Predictions - UHD content consumption is projected to be 3 to 5 times that of HD, which will drive the utilization of 5G and gigabit optical networks [2]. - The explosive growth in large UHD television sales is expected to stimulate upgrades in the panel and chip industries, while also creating new scenarios in vertical fields such as healthcare and security [2].
千万级规模!“超高清”正走进千家万户
Xin Lang Cai Jing· 2025-04-22 19:11
Group 1 - The 31st China International Radio and Television Information Network Exhibition (CCBN2025) opened in Beijing, focusing on the theme of "Technological Innovation Leading High-Quality Development" and showcasing breakthroughs in the ultra-high-definition (UHD) sector [1][3] - The launch of Beijing Satellite TV's 4K UHD channel and the initiation of a large-scale deployment of ultra-high-definition insertable micro set-top boxes signify that UHD is becoming accessible to households [1][3][8] Group 2 - UHD technology enhances the viewing experience by providing "details that reveal reality," with a resolution of 3840×2160, which is four times that of HD, and incorporates high frame rates, high dynamic range, and wide color gamut [3][5] - The application of UHD is driving profound changes in the broadcasting and television industry through technological upgrades, consumer upgrades, industry transformation, and policy support [5][6] - By the end of 2025, the National Radio and Television Administration plans for a significant increase in UHD content production, with new dramas and documentaries expected to achieve UHD standards [5][6] Group 3 - The deployment of ultra-high-definition insertable micro set-top boxes aims to address user pain points related to traditional set-top boxes, simplifying user operations and enhancing service quality [6][8] - The initiative is part of a broader strategy to improve user engagement and service quality in the broadcasting sector, with a notable increase in active users and a positive growth trend in cable TV subscriptions [6][8] - The collaborative efforts in policy, technology, content, and terminal development are expected to propel UHD from a stage of technical validation to large-scale application by 2025 [8]