Core Viewpoint - Beike (BEKE.US) shares rose over 2% pre-market, reaching $19.11, following the successful launch of a new real estate project in Guangzhou by Yuexiu Property and Beike [1] Group 1: Project Launch Details - The "Yuexiu Beike·Jiayue Yunqi" project officially opened on September 20 in the Baiyun District of Guangzhou [1] - The project features 130 units of three to four-bedroom apartments, with sizes ranging from approximately 84 to 126 square meters [1] - The launch utilized an online selection process, accumulating over 200 pre-registrations, indicating a competitive demand with two buyers for each unit [1] Group 2: Sales Performance - The project achieved an impressive 81% sales rate within 8 minutes of the selection process, reflecting strong market interest [1] - The total transaction value reached 486 million yuan, marking it as one of the fastest-selling projects in Baiyun District this year [1]

Group 1 - The Guangzhou real estate market is experiencing a lively atmosphere reminiscent of the traditional "Golden September and Silver October" season, with several new projects launching and attracting significant attention [1][3] - The new project, Poly Chen Garden, has seen strong demand, with over 2,000 visitors on the opening day and nearly 300 registrations, achieving over 60% sales on the first day [4][6] - Another project, Zhongding Shuyuan Phase III, has also launched new units at competitive prices, indicating a trend of aggressive pricing strategies among developers to attract buyers [6][8] Group 2 - Guangzhou is currently the only first-tier city that has completely lifted restrictions on purchasing, selling, and pricing, resulting in the lowest entry barriers for homebuyers in nearly a decade [10] - The relaxation of policies in other first-tier cities like Beijing, Shenzhen, and Shanghai is expected to influence market sentiment positively, reducing the wait-and-see attitude among potential buyers [10][12] - The traditional peak season for real estate transactions is expected to see an increase in new supply, which will likely encourage buyers to enter the market, shifting their mindset from "holding cash" to "willing to buy if prices are right" [12][15] Group 3 - Developers are anticipated to offer discounts and incentives during this peak season to stimulate buyer interest, particularly for new launches [15] - The underlying logic of the Guangzhou real estate market has shifted, moving away from a broad price increase model to one where price is closely linked to value [15][16] - Buyers are encouraged to adapt their traditional purchasing beliefs, focusing on value and suitability rather than waiting for market fluctuations [16]