Group 1 - The "Su Super" league is generating significant interest, with a key match between Nantong and Yancheng attracting 1.36 million ticket requests, highlighting its popularity [1] - Nantong city set up 45 viewing points for the match, promoting events like "Football Night" and "Football + Food" to enhance consumer engagement [1] - The local government launched a series of promotional activities titled "Follow Su Super to Tour Nantong" to integrate sports and tourism [1] Group 2 - In Jiangsu Taizhou, summer night activities are being organized to boost night consumption, coinciding with the "Su Super" matches [2] - The food carnival in Jiangyan District of Taizhou has been extended during "Su Super" weekends, attracting over 20,000 visitors daily since its launch on July 8 [4] - The largest night market in Jingjiang, Taizhou, saw a nearly 40% increase in sales during "Su Super" events, indicating a strong correlation between sports events and local business [6] Group 3 - The popularity of "Su Super" is driving youth engagement in football, with a surge in enrollment for youth football training programs across Jiangsu [7] - Football training sessions are being held for various age groups, reflecting the growing interest in the sport among children [9] - Sales of football-related products have also increased, with official merchandise experiencing a notable uptick in demand [11] Group 4 - Since the start of "Su Super" on May 10, there has been a doubling in search volume for football-related products in Jiangsu, with Suzhou leading in sales [13] - Specific product sales have surged, such as tactical boards in Suqian increasing threefold and shin guards in Yangzhou rising over 200% [13]