Group 1 - The "Leisure Football" league in Jiangning District, Nanjing, officially launched on August 30, 2023, marking the beginning of a three-month football festival with weekly matches [1][9][12] - The league features 13 teams from 10 streets and 3 major parks in Jiangning, competing in a single round-robin format followed by knockout rounds [9][12] - The event aims to enhance community engagement and promote local culture, with various activities and local delicacies available at the match venues [10][12] Group 2 - Jiangning has a rich history in football, having established a comprehensive football event system since the 1990s, which includes various leagues and tournaments [13][14] - The district is also focusing on integrating sports with tourism and cultural industries to foster economic growth and innovation [14] - Jiangning is positioning itself as a regional hub for technological innovation, with over 2,500 high-tech enterprises and numerous educational institutions contributing to its development [14]

Core Points - The upcoming round of the "Su Super" league on August 30 is crucial for many city teams as it affects their rankings, generating high enthusiasm among fans [1] - The "Su Super" league has been popular since its inception, attracting attention not only for the on-field skills but also for various fan support events [1] - JD.com, as the official strategic partner of "Su Super," is heavily involved in fan support activities for this round [1][3] Group 1 - JD.com has prepared a "super support team" for the event, including employees from various roles and featuring performances like robot dances and large-scale shows [3] - JD.com launched a promotional campaign "Watch Su Super on JD, Guess the Winner!" offering special deals based on winning cities, with various incentives available during the matches [3][5] - The company has established the first official "Su Super" flagship store on its platform, providing a wide range of official merchandise for fans [5] Group 2 - For users unable to attend the match in person, JD.com offers a live streaming experience and limited-time promotions on sports goods [5] - JD.com aims to leverage its resources and supply chain capabilities to enhance the event's marketing, cultural entertainment, and promote local specialties [5][6] - The support from companies like JD.com is expected to further amplify the influence of the "Su Super" league into tourism and consumer sectors, showcasing the charm of football and the unique vitality of the league [6]

Group 1 - The Jiangsu Province Urban Football League (referred to as "Su Super") will feature a match between Suqian and Huai'an on August 30, with JD.com organizing a support team including youth sales teams, robots, and digital humans to enhance the viewing experience [1][4] - JD.com will provide a live streaming experience through its "Top Player" platform, allowing fans to enjoy the match while participating in various shopping benefits, merging the excitement of the game with instant consumption [1][5] - During the match, JD.com will launch limited-time offers such as "1 cent flash sales" on popular sports items, and will also host an interactive game where viewers can guess the match outcome for a chance to win cash rewards [4][5] Group 2 - JD.com, as the official strategic partner of "Su Super," aims to create a seamless shopping experience during the live broadcast, allowing viewers to purchase high-quality products without switching platforms [5] - The youth sales team will provide real-time recommendations for various products, including electronics and sports apparel, enhancing the immersive shopping experience for fans [5]