新华社福州2月25日电 题：泉州小木偶，撬动观演大市场 新华社记者庞梦霞 木偶小猴翻筋斗、弹吉他、耍金箍棒，动作灵动如真；木偶仙女卧倒在地，随着锣声"锵"地一响，站起的瞬间换了一身衣裳，引得观众一 阵惊呼。春节假期，泉州木偶剧院好戏连场，台下座无虚席，现场掌声、喝彩声接连不断。 图为泉州提线木偶戏演出现场。（肖和勇摄） 剧场外的木偶主题文创区，观众则排着队选购迷你提线木偶、冰箱贴、书签、徽章、帆布包等产品。泉州市木偶剧团团长洪世键说，剧院 客流持续攀升，带动文创产品热销，目前正加紧开发不同木偶造型的主题钥匙扣、充电宝等新品。 为一出戏，赴一座城。甚至有游客为观看木偶戏，特意规划泉州深度游。"提线木偶戏'一票难求'，先买戏票、再买机票，提前蹲守小程序 抢票，戏票到手才敢安排行程。"不少观众在社交媒体上分享"抢票攻略"。 泉州提线木偶戏古称"悬丝傀儡"，起源于汉，盛行于唐宋，2006年被列入国家级非物质文化遗产名录。过去，它多在庙会、节庆中作为民 俗仪式的一部分出现，观众以当地中老年群体为主。近年来，这一地方小剧种罕见地火爆"出圈"，从区域性民俗表演一跃成为文旅热点，吸引 来自各地、各年龄层的游客到泉州看戏。 演 ...

龟兹博物馆—— 数字光影重启风华（文化中国行·华夏博物之旅） 本报记者 贺 勇 阿尔达克 "平生看尽山千万，不及龟兹一片云。" 新疆维吾尔自治区阿克苏地区库车市，古称"龟兹"，曾是唐代安西都护府驻地。作为古丝绸之路上的交 通枢纽，这里不仅见证了东西方文明的交融碰撞，更孕育出灿烂多元的文化，成为中华优秀传统文化中 不可或缺的一部分。 数字化展示在石窟艺术展区更为亮眼。借助毫米级精度的数字扫描与色彩还原技术，结合全息幻影成 像，克孜尔石窟的千年壁画清晰地呈现在观众眼前。每一道笔触、每一片矿物颜料的色泽，都被细腻放 大，让人仿佛置身于石窟之中。 2025年，国内首家以龟兹文化为主题的地方综合性博物馆——龟兹博物馆，在库车市落成开放。博物馆 以数字技术手段，让沉睡千年的历史"活"了起来，生动讲述着中华文明多元一体、绵延不绝的壮阔故 事。 千年乐舞绽新颜 "文物不应是冰冷的陈列品，数字化让龟兹辉煌的历史、多元文化交融的图景，变得可感、可知，可引 发共鸣。"曹兴伟说。 "我们融合文物陈列、场景复原与多媒体演绎，全方位展现龟兹文化的深度与广度。"副馆长冯伟补充。 龟兹遗珍汇一堂 走进龟兹博物馆，历史不再静默地沉睡于玻璃展柜 ...

Core Viewpoint - The Kizil Museum, the first comprehensive local museum themed on Kizil culture in China, opened in 2025 in Kuqa City, Xinjiang, utilizing digital technology to bring ancient history to life and narrate the rich stories of Chinese civilization [8][11]. Group 1: Museum Features - The museum employs advanced digital technologies such as holographic imaging, immersive projections, and interactive touch screens to create an engaging experience for visitors [9][10]. - The "Kizil Dance" exhibition features a performance that revives ancient dance forms from the Tang Dynasty, showcasing 21 dancers in traditional attire, supported by historical research and expert choreography [9]. - The museum houses over 700 artifacts, including 96 national-level precious items, covering various categories such as pottery, jade, bronze, ironware, and coins [12]. Group 2: Cultural Significance - The Kizil Museum aims to systematically present the essence of Kizil culture, which is rooted in its unique historical and geographical context, and serves as a cultural hub for understanding the integration of Eastern and Western civilizations [11][12]. - The museum's mission is to utilize innovative exhibition methods to present the depth and breadth of Kizil culture, fostering a deeper understanding of the vastness and inclusiveness of Chinese civilization [12]. Group 3: Cultural Products and Engagement - The museum has developed nearly 200 cultural and creative products inspired by Kizil's diverse cultural elements, aiming to integrate culture into daily life and enhance public engagement [13]. - Featured products include metal bookmarks, silk scarves, and canvas bags, which creatively transform Kizil cultural motifs into practical items for everyday use [13]. - Since its opening, the museum has received over 300,000 visitors and achieved sales exceeding 650,000 yuan in cultural products, indicating strong public interest and engagement [14].

华夏时报记者吴敏池州报道 2月18日，大年初二。皖南山区晴空万里，气温回升到15摄氏度。这是一个难得的好天气，阳光把九华 山的黛色山体照得层次分明，空气清冽，能见度极高。 通往景区的S219省道上，车流从早上八点就开始排起长龙。这是"史上最长春节黄金周"的第四天，对于 九华山而言，丙午马年的旅游旺季来得比往年更早，从停车场饱和的时间判断，比去年提前了至少一个 小时。 这一天，4.4万人次涌入这座以山水闻名的5A级景区。这个数字背后，一场关于消费信心与旅游活力 的"压力测试"，正在数万游客的脚下展开。 "开了六个小时，就是为了带家人出来透透气。"在核心景区入口，来自苏州的游客张先生正在整理一家 五口的背包。天气好，他把外套脱了搭在胳膊上告诉记者，"昨晚看天气预报说今天晴天，临时决定早 点出门，没想到还是这么多人。" 像张先生这样的自驾游客，构成了九华山春节客流的基本盘。据景区公开数据，仅大年初二一天，九华 山接待游客4.4万人次。在旅游行业，人流量是一切消费行为的起点。 从南京自驾来的小陈和女友是第一次来九华山。他们没有做详细攻略，纯粹是"说走就走"。"昨晚临时 决定的，订酒店的时候发现好多已经满了，最后订了一 ...

本报（chinatimes.net.cn）记者吴敏 池州报道 2月18日，大年初二。皖南山区晴空万里，气温回升到15摄氏度。这是一个难得的好天气，阳光把九华 山的黛色山体照得层次分明，空气清冽，能见度极高。 通往景区的S219省道上，车流从早上八点就开始排起长龙。这是"史上最长春节黄金周"的第四天，对于 九华山而言，丙午马年的旅游旺季来得比往年更早，从停车场饱和的时间判断，比去年提前了至少一个 小时。 这一天，4.4万人次涌入这座以山水闻名的5A级景区。这个数字背后，一场关于消费信心与旅游活力 的"压力测试"，正在数万游客的脚下展开。 4.4万人的有序流动 九华山的停车场是最直观的晴雨表。 导游刘女士举着小旗子清点人数。她的团里有十个人，是一个来自上海的旅游团。"今天这阵仗不算最 吓人的，从今天开始一直到大年初五初六，每天人数大概在6万人，初四初五能到十几万人。"她告诉记 者，现在带团不仅要会讲解，还得懂"流量调度"，"九华山现在的智慧调度很厉害，哪个路段拥挤，我 们工作群里会实时播报，引导我们绕行。客人玩得顺，心情就好。今天天气又好，大家更开心。" 游客之间的默契也在悄然形成。在通往旃檀林的窄巷里，人群自然 ...

Core Viewpoint - The article highlights the dedication of a rural doctor, Li Wenxiong, who has been serving the community for 27 years, focusing on health management and chronic disease care for elderly villagers, showcasing the evolution of healthcare services in rural areas of China [5][8]. Group 1: Doctor's Role and Community Impact - Li Wenxiong, a rural doctor, utilizes modern technology such as a tablet to manage health records for over 1,000 villagers, improving chronic disease management [5][6]. - The doctor emphasizes the importance of regular health check-ups and medication adherence among elderly patients, reflecting a shift in health awareness within the community [7][8]. - The transformation of healthcare services is illustrated by the transition from basic medical supplies to advanced diagnostic tools, enhancing the quality of care provided [8]. Group 2: Historical Context and Development - The article provides a historical perspective on the healthcare situation in the village, noting that in the past, chronic disease management was largely unstructured and relied on personal initiative [6][7]. - The establishment of a standardized health service system in Hainan province in 2023 marks a significant advancement in public health, moving from treatment to proactive health management [7][8]. - Li Wenxiong's personal journey from a novice doctor to a trusted community health provider reflects broader changes in the rural healthcare landscape, highlighting the importance of building trust and relationships with patients [6][8].

Core Insights - The cultural tourism market in Shandong is thriving, with a focus on enhancing consumer experiences through food and new cultural tourism scenarios [2][8] Group 1: Food Economy - The "Good Host Shandong Food Competition" is set to take place from July to December 2025, aiming to promote consumption through culinary events, attracting over 2,800 restaurants and 11,000 culinary professionals [2] - The competition is expected to drive a total of 1.71 billion yuan in cultural tourism consumption, with 3.8 million participants in person and online [2] - The city of Weifang won the overall championship in the food competition and is promoting 85 dishes at half price to boost dining during the 2026 Spring Festival [3] Group 2: New Cultural Experiences - Yantai has upgraded its cultural space to a "Yantai Cultural Creative Display Area," focusing on showcasing local products and intangible cultural heritage, enhancing cultural consumption [4] - The area has hosted over 20 exhibitions since its establishment in January 2024, with the first exhibition featuring over 60 classic wine products and 300 cultural derivatives [4] Group 3: Seasonal Tourism Initiatives - Qingdao's Laoshan Scenic Area is promoting winter tourism with special activities and discounts, including half-price tickets for visitors arriving by train or plane [5] - The area is also combining traditional New Year markets with scenic tours to create a one-stop experience for visitors [5] Group 4: Online and Offline Integration - The "Nanjiao Cultural Tourism Market" and "Good Host Shandong Good Products" e-commerce platform were launched to enhance cultural tourism consumption through a dual model of offline markets and online sales [6][7] - The initiative aims to create a new cultural tourism consumption landmark by integrating various local products and experiences [7] Group 5: Winter Tourism Products - Shandong has launched over 1,200 themed cultural tourism products, focusing on winter activities such as bird watching, snow appreciation, hot springs, and food [8]

Core Viewpoint - The article discusses the rapid growth and challenges faced by the live-streaming e-commerce platform "Yuhui Tongxing" led by Dong Yuhui, highlighting its impressive sales figures and the underlying issues that may affect its future sustainability [5][21]. Group 1: Sales Performance and Growth - "Yuhui Tongxing" achieved a remarkable annual sales figure of approximately 21 billion yuan, nearing the performance of the retail giant "Pang Donglai" [6][7]. - In 2025, the account gained 11.23 million followers, bringing the total to over 38 million, with an average sales per live stream ranging from 50 million to 75 million yuan [7][8]. - The platform's sales model focuses on creating irreplaceable value in specific areas, building deep trust with consumers, particularly targeting middle-class women aged 24 to 45 [9][8]. Group 2: Business Model and Strategy - "Yuhui Tongxing" operates on a "light asset platform" model, emphasizing product selection and traffic distribution rather than controlling the entire supply chain [19]. - The company has invested over one million yuan monthly in quality control through third-party testing and employee blind tests [9]. - Dong Yuhui has diversified income sources, moving from a commission-based model to equity dividends and IP value appreciation, which ties his wealth growth to the overall profitability of the company [12][13]. Group 3: Challenges and Risks - Despite the growth, "Yuhui Tongxing" faces structural challenges, including a significant drop in average daily viewers from 27.5 million to 15.04 million, a 45% decrease year-on-year [17]. - The platform's reliance on third-party suppliers has raised concerns about product quality and safety, as evidenced by incidents involving product recalls due to quality issues [18][20]. - The competitive landscape is becoming increasingly crowded, with the live-streaming e-commerce industry experiencing a slowdown in growth rates, which may impact future performance [17][21].

Core Viewpoint - The article discusses the significant growth of "Yuhui Tongxing" in 2025, highlighting a shift in the approach of its key figure, Dong Yuhui, towards live commerce, leading to a substantial increase in GMV (Gross Merchandise Value) and a more professional operation in live streaming [5][7][30]. Group 1: Performance Metrics - In 2025, "Yuhui Tongxing" is estimated to achieve an annual GMV of approximately 210 billion to 315 billion yuan, more than doubling from around 100 billion yuan in 2024 [5][14]. - The average GMV per live stream increased significantly from 1 million to 2.5 million yuan in 2024 to 5 million to 7.5 million yuan in 2025, despite a decrease in the number of live streams from 621 to 421 [15][19]. - During key promotional events like "618" and "Double Eleven," the average viewership and GMV also saw substantial increases, indicating a growing audience and higher spending per customer [17][18]. Group 2: Strategic Changes - Dong Yuhui has transitioned from a "knowledge-based host" to a more confident seller, actively engaging in negotiations and promoting products, which has enhanced his personal brand and the overall performance of "Yuhui Tongxing" [8][30][33]. - The team at "Yuhui Tongxing" has become more professional and systematic in their operations, particularly during major sales events, adopting strategies previously used by established hosts [20][23]. - The product mix has shifted, with smart home products becoming the top-selling category, contributing approximately 19% of sales in 2025, compared to only 11% in 2024 [26][27]. Group 3: Organizational Growth - The team size of "Yuhui Tongxing" has expanded from around 300 to over 600 members within a year, indicating rapid organizational growth [54][59]. - Dong Yuhui is exploring a multi-account strategy, with a new account "Lanzhichunxu" achieving significant GMV, suggesting a diversification of revenue streams [54][56]. - The introduction of customized products has also been a focus, with over 17 types launched recently, generating over 1 billion yuan in sales, reflecting a deeper engagement with the supply chain [57][58]. Group 4: Challenges Ahead - Despite the growth, Dong Yuhui faces management challenges due to the lack of professional managers, which may hinder strategic focus and operational efficiency [59][61]. - The need for effective delegation and potential partnerships is emphasized, as the demands of managing a rapidly growing business can strain personal capacity [61].

Group 1: Core Insights - Nanning City is prioritizing the development of the cultural and creative industry through various supportive policies, brand creation, cultural resource exploration, and promotion of creative products [1] - The city aims to transform the cultural and creative industry into a significant growth driver for the economy and a symbol of urban soft power by 2025 [1] Group 2: Innovation and Market Development - The cultural and creative industry is characterized by low consumption, strong integration, high added value, and significant consumer potential, presenting a historical opportunity for growth [2] - Innovation is identified as the core driving force for the development of the cultural and creative industry, with recommendations to cultivate new business formats and enhance the integration of various consumption models [2] - Encouragement for enterprises to accelerate the research and application of new technologies and business models, particularly in developing marketable products related to tourism [2] Group 3: Industry Ecosystem and Cluster Development - Nanning has been actively nurturing the cultural and creative industry, creating IP images like "sugar orange" and promoting various cultural products in competitions [3] - The focus is on transforming resource advantages into industrial advantages by supporting strong and innovative cultural enterprises to form competitive groups [3] - Recommendations include building distinctive cultural experience venues and integrating creative elements into tourism and urban spaces [3][4] Group 4: Traditional Culture and Market Potential - The integration of traditional Chinese culture with the cultural industry is crucial for unlocking development potential and vitality [5] - Suggestions include optimizing content quality and creating local cultural brands that resonate with younger audiences, inspired by successful models like the Palace Museum's cultural products [5] - Emphasis on strengthening intellectual property protection and improving market regulation to foster a conducive environment for industry growth [5] Group 5: Talent Development and Training - The cultivation of cultural talent is essential for the prosperity of the cultural industry, with recommendations for innovative recruitment and flexible compensation mechanisms [6][7] - Encouragement for local universities to develop talent in the cultural and creative sectors and establish specialized training bases for intangible cultural heritage [7] - The establishment of a talent database and training programs to support the development of skilled professionals in the industry [7]