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金秋再赴《牡丹亭》之约, 苏州出品舞剧焕新二巡
Su Zhou Ri Bao· 2025-10-03 00:33
以汤显祖原作为基础,该剧将原作的55出改编为《梦卷》《画卷》上下两本,以当代视角解读传统 经典,凝炼出杜丽娘、柳梦梅、春香、花神、陈最良、判官六个核心角色,讲述了南安太守之女杜丽娘 与岭南书生柳梦梅超越生死的爱情故事。全剧融入苏州"粉墙金砖"的视觉符号,运用水雾构建虚实空 间。杜丽娘与柳梦梅步上金砖,轻叩粉墙,让那座立在观众席之间的"牡丹亭",与剧迷心中的"牡丹 亭"融为一体。 记者了解到,因在首轮巡演中的优异表现,苏州市歌舞剧院的两位优秀青年舞者——江祈安、倪莹 莹将分别作为杜丽娘、春香加入该剧的主要卡司阵容。此外,相关的文创产品也随本轮巡演做了"上 新",不仅有印章本、票夹、光栅卡、帆布包,更有融合江南韵味的蚕丝便携毯、"汤婆子"等特色好 物。苏文投集团也将"票根经济"的合作门店拓展至40余家,覆盖苏城的住宿、餐饮、演艺、文创等多个 领域。凭演出票根,剧迷即可在这个国庆假期解锁一系列"苏式生活美学"专属礼遇,收获更沉浸、更美 好的城市观剧体验。 一座城市需要有她的当代化文化名片。舞剧《牡丹亭》是一次对苏州昆曲经典IP的现代重塑。"这 一次,我们不仅是向经典致敬,更希望通过'传统文化当代化',让《牡丹亭》走 ...
医院文创也要注重让专业人做专业事
Bei Jing Qing Nian Bao· 2025-09-23 00:49
Core Viewpoint - The rise of medical-themed cultural and creative products in public hospitals is gaining popularity, with a focus on health education and avoiding excessive commercialization [1][2][3] Group 1: Market Trends - Medical-themed plush accessories, such as brain and gallbladder keychains, are becoming popular among consumers, especially younger demographics [1] - Hospitals are creating unique cultural products that resonate with their identity, leading to a "breaking the circle" trend in the market [1] - Personalized food items like mooncakes and pastries from hospitals are witnessing high demand, indicating public trust in hospital-produced goods [1] Group 2: Educational Impact - The primary role of hospital cultural products is to demystify medicine and promote health knowledge, using engaging designs to make health topics more accessible [2] - Hospitals are integrating IP characters into health education initiatives, creating emotional connections with the public [2] - There is a risk of misinformation if products contain anatomical inaccuracies, highlighting the need for a balance between accessibility and medical accuracy [2] Group 3: Professional Standards - Establishing a professional review mechanism is essential, involving medical experts, science communicators, and designers to ensure product integrity [3] - Sales personnel in hospital cultural shops should be trained in the medical knowledge behind the products to facilitate education through sales [3] - The challenge lies in balancing creativity with the sacredness of medicine, ensuring that cultural products respect the essence of health and life [3]
逛展乐趣多 观众意犹未尽
Guang Xi Ri Bao· 2025-09-21 02:34
Group 1 - The 22nd East Expo has a total exhibition area of 160,000 square meters, featuring over 3,200 enterprises from 60 countries, with a strong focus on ASEAN countries [5][6] - Popular products include Malaysian durian ice cream, which won a gold award last year and continues to attract significant attention this year [5][6] - Local Guangxi agricultural products are also performing well, with nearly 200 agricultural enterprises and over 1,000 products showcased, highlighting innovative packaging and flavors [6][8] Group 2 - The event has introduced new exhibitors, such as Philippine textiles and Malaysian probiotics, enhancing the diversity of offerings [6] - The public open day has been extended to two days since last year, improving visitor experience and satisfaction [8] - Interactive activities and creative merchandise, such as fridge magnets and canvas bags, have added a fun element to the exhibition, enhancing visitor engagement [7]
苏超赛季迎来最强应援!京东青春采销将携机器人演出 直播间竞猜分万元红包
Zhong Jin Zai Xian· 2025-08-29 07:40
Group 1 - The Jiangsu Province Urban Football League (referred to as "Su Super") will feature a match between Suqian and Huai'an on August 30, with JD.com organizing a support team including youth sales teams, robots, and digital humans to enhance the viewing experience [1][4] - JD.com will provide a live streaming experience through its "Top Player" platform, allowing fans to enjoy the match while participating in various shopping benefits, merging the excitement of the game with instant consumption [1][5] - During the match, JD.com will launch limited-time offers such as "1 cent flash sales" on popular sports items, and will also host an interactive game where viewers can guess the match outcome for a chance to win cash rewards [4][5] Group 2 - JD.com, as the official strategic partner of "Su Super," aims to create a seamless shopping experience during the live broadcast, allowing viewers to purchase high-quality products without switching platforms [5] - The youth sales team will provide real-time recommendations for various products, including electronics and sports apparel, enhancing the immersive shopping experience for fans [5]
2025海淀马拉松开启报名
Bei Jing Wan Bao· 2025-08-20 06:47
Group 1 - The 2025 Haidian Marathon will take place on October 12 at 7:30 AM, with a scale of 10,000 participants [2] - The marathon route will showcase various natural landscapes and cultural landmarks, including parks and high-tech industrial areas, highlighting the unique integration of ecology, culture, and technology in Haidian District [2] - The design of the finisher's medal is inspired by traditional Chinese patterns and Haidian's iconic architecture, featuring a double-layer flip structure that reflects the concept of "changing scenery" in gardens [2] Group 2 - A series of cultural and creative products have been developed for the marathon, including race bib clips, canvas bags, sports caps, and limited edition pendants, merging Haidian's technological essence with the spirit of marathon [3] - The registration for the marathon is currently open and will close on August 26 at midnight, with participants able to register through the official website and social media platforms [3]
“吃牛排羊排,看草原村排” 鄂前旗亮相内蒙古“草原优品”传播推介会
Zhong Guo Jin Rong Xin Xi Wang· 2025-08-05 10:27
Core Viewpoint - The event held in Harbin aimed to enhance the brand credibility and market recognition of "Grassland Quality Products," showcasing local cultural products and promoting the slogan "Eat Beef and Lamb, Watch Grassland Volleyball" [1][5]. Group 1: Event Overview - The "Grassland Quality Products" promotion event was part of the "2025 Entrepreneurs' Sun Island Annual Conference," co-hosted by various media organizations [1]. - The event featured a roundtable discussion on enhancing the brand power of "Grassland Quality Products" and included exhibitions of local cultural products [1][7]. Group 2: Cultural Products and Branding - The "Erdos Grassland Volleyball" cultural products attracted attention, including volleyball-themed accessories and bags featuring grassland elements, which resonated with attendees [3]. - The cultural narrative behind "Grassland Volleyball" was shared, highlighting its origins from a friendship formed between local farmers and Nanjing youth in 1968, emphasizing emotional and cultural connections [5]. Group 3: Brand Development and Market Potential - The roundtable discussion revealed the evolution of "Grassland Volleyball" from informal games to standardized courts, establishing it as a vibrant brand that has gained national and international recognition [7]. - Local officials emphasized the region's rich resources and cultural landscape, which provide a solid foundation for promoting the slogan and expanding market reach [7].
“年轻力”打造消费新图景 “小而美”店铺激活城市消费新潜能
Yang Shi Wang· 2025-05-13 09:01
Core Insights - The article highlights the innovative consumption patterns created by young people in Shanghai, focusing on the establishment of youth-oriented spaces and programs that enhance their consumer experience and economic activity [1][5][20] Group 1: Youth Development Initiatives - The Shanghai Youth League proposed a plan to create youth development-oriented districts, including 24-hour "young power" units to incubate unique shops and markets, providing diverse consumption options for young people [1][5] - The "Youth Night School" in Hongshufang has become a vibrant hub, attracting white-collar workers and boosting local businesses, with one bakery reporting a 50% increase in orders due to the influx of customers [1][3][6] Group 2: Coffee Shop Innovations - The Tianping Street area in Xuhui District has nearly 150 coffee shops, with many young entrepreneurs exploring new consumption scenarios like "Coffee+" to differentiate themselves in a competitive market [7][9] - Young coffee shop owners are adapting their offerings to cater to local student populations, introducing non-caffeinated drinks and after-school events to attract customers [9][11] Group 3: Creative Business Models - The "Maugham Hat" café combines coffee with literary-themed products and events, creating a unique "cultural commerce" model that appeals to a niche market [13] - Xuhui District has initiated special research to address the operational challenges faced by coffee shop owners, organizing entrepreneurial salons to foster collaboration and skill development [15] Group 4: Youth Entrepreneurship Support - Longing District has launched policies to support young entrepreneurs through funding, venue matching, and promotional assistance, aiming to enhance the visibility and viability of youth-oriented businesses [20][22] - The district's "youth economic service team" provides tailored support for over 70 small businesses, helping them increase exposure and market reach [18][20]
在上海,青春经济与区域发展这样深度融合
Yang Shi Xin Wen· 2025-05-13 01:40
Group 1 - The core idea is that young people are not only consumers but also creators of innovative consumption models, as evidenced by initiatives in Shanghai to enhance youth-oriented commercial spaces and activities [1][8] - The establishment of youth night schools in Shanghai has led to increased evening consumer activity, benefiting local businesses such as bakeries, which reported a 50% increase in orders due to the influx of students and young professionals [3][4] - The youth night school model is being expanded across Shanghai, aiming to create a "youth night school + youth center + youth consumption" integrated development framework [8][20] Group 2 - The "coffee +" consumption model is being explored in Shanghai's Xuhui District, where coffee shops are adapting to attract students by offering non-caffeinated drinks and special promotions during peak school hours [9][12] - Various coffee shops in the area are implementing creative strategies, such as student packages and themed events, to differentiate themselves in a highly competitive market [14][16] - Xuhui District is conducting research to address the operational challenges faced by coffee shop owners and to foster innovation through community engagement and skill training [16][20] Group 3 - The Longjing District is promoting a "one store, one feature" model to enhance the visibility and uniqueness of youth-oriented shops, addressing issues like low brand recognition and high innovation costs [17][25] - The district has launched a special policy to provide comprehensive support for young entrepreneurs, including funding, venue matching, and promotional assistance [20][24] - Collaboration between universities and local communities is being encouraged to create vibrant youth consumption scenes, with students actively participating in the revitalization of local businesses [25][27]
快乐假期乐游“包棉1958”
Nei Meng Gu Ri Bao· 2025-05-05 03:25
Group 1 - The event "Come to Pack Cotton and Laugh Out Loud" took place on May 2, showcasing a blend of local culture and modern entertainment for the citizens and tourists of Baotou [2] - The performance featured a comedic cross-talk titled "I Am the Singing King," which creatively combined children's songs, popular music, and local humor, engaging the audience with laughter and applause [2] - The cultural experience extended to a tea house with traditional decor, enhancing the immersive atmosphere with nostalgic items, while the Baogang Iron Flower cultural market transformed industrial heritage into lifestyle aesthetics [2] Group 2 - The "HELLO·Baogang" series of creative products serves as miniature city postcards, featuring landmarks like the Baogang No. 1 blast furnace and the Double-Winged Horse sculpture, thus revitalizing urban memories through artistic reinterpretation [3] - The cultural feast intertwined the weight of industrial civilization with the vibrancy of local life, creating a unique narrative as the evening set in over the red-brick factory [3] - The sounds of laborers' songs and the creative market's ambiance contributed to a lively atmosphere, symbolizing the enduring spirit of the city as it transitions into spring [3]
文昌:“山海游+文化游+乡村游”三线并进揽客
Hai Nan Ri Bao· 2025-05-02 23:08
Group 1 - The tourism sector in Wenchang City experienced a surge during the May Day holiday, attracting visitors from various regions [2][3] - Tourists expressed high satisfaction with their experiences, highlighting the scenic beauty and cultural activities available [1][3] - Various attractions in Wenchang, including the Copper Drum Ridge and Confucius Temple, offered unique experiences and cultural events, enhancing visitor engagement [2][3] Group 2 - The rise in rural tourism was noted, with family-friendly activities at locations like the Wuxiang·Daimiao Shared Farm drawing significant crowds [3] - Wenchang's tourism industry introduced creative souvenirs and gifts, allowing visitors to take home memorable items from their trip [3]