以下文章来源于字母PRO ，作者薛亚萍 不出意外，董宇辉在2025年依然保持了高速增长态势。 据第三方平台统计，2025年与辉同行累计直播421场，场均GMV（商品交易总额）为5000万-7500万元，据此估算， 其全年GMV约达210亿-315亿元。相 比2024年的约百亿GMV，至少翻了一倍不止。 另一家第三方平台统计显示，仅在2025年四季度，与辉同行便直播87场，场均GMV为5000万-7500万元，推算其三个月GMV约为43亿-65亿元。据此估 算，与辉同行全年GMV约为172亿-260亿元。 对于上述第三方数据，与辉同行方面回应称，公司内部数据不对外公布，一般情况第三方数据均不准确。 字母PRO . 了解互联网巨头们的一切。 与自己和解，与卖货和解。 文 ｜ 薛亚萍 编辑 ｜ 王靖 来源｜ 字母PRO（ID：molibang168） 封面来源 ｜ IC photo 但各方数据均一致指向其业绩在2025年实现了 大幅 增长。 数据增长的背后，是董宇辉对直播带货的态度发生了明显转变。 这一年以来， 董宇辉在个人IP塑造上更为从容和主动 ，逐渐摆脱早期"知识主播"与"卖货"之间的心理拉扯，不但不再拧巴， ...

南宁市高度重视文创产业发展，通过政策扶持、品牌创建、文化资源挖掘、鼓励支持文创产品开发、宣 传推广等举措，不断加大对文创产业的扶持力度，加快发展文创产业，文创产业规模持续壮大，新业 态、新模式、新动能加速发展。 为推动我市文化创意产业高质量发展，2025年，市政协组成专题调研组，围绕"积极发展文化创意产业 优化与丰富文化消费市场"开展重点课题调研，系统提出了一系列具有前瞻性、针对性和可操作性的意 见建议，为把文化创意产业打造成我市经济发展的重要增长极和城市软实力的亮丽名片献计出力。 聚焦创新驱动 激发产业内生新活力 中华优秀传统文化与文化产业发展的深度融合，对激发文化产业内在发展潜力、释放中华优秀传统文化 发展活力具有重要意义。为此，调研组建议，引导内容优化，推动精品化转型。倡导企业创作注重内容 质量、精神内涵，打响地方特色文化品牌，创作展示广西和南宁形象的精品佳作。深入挖掘我市中华优 秀传统文化资源，进行创意创新设计，借鉴"故宫文创"经验，鼓励博物馆、美术馆等文化机构积极追踪 年轻群体市场需求，打造南宁本土IP，以大众喜闻乐见的方式讲好南宁故事。 调研组还建议加大知识产权保护力度，加强作品版权登记和维权服务 ...

document.getElementById("article_m").innerHTML=document.getElementById("article_p").innerHTML; 自2025年夏季与哆啦A梦企划开展以来，呷哺呷哺已相继推出不同场景周边，包括冰霸杯、帆布 包、双肩包、钥匙扣、冬日景观杯以及即将于春节档上线的新品，共计6款周边系列产品。据悉，在已 发售产品中，冰霸杯凭借其应季实用性和萌趣设计，成为周边产品中市场反响热烈、销售表现最佳单 品。冬日景观杯延续冰霸杯萌趣设计的同时，融入新年节日氛围感，揭开呷哺呷哺与哆啦A梦第三弹主 题活动的序幕。 (责任编辑：李冬阳) 据悉，呷哺呷哺全国700多家门店同步进行主题氛围营造，从视觉氛围、员工互动到餐品体验，构 筑多维联动的"哆啦A梦主题世界"。 新年节日氛围渐浓，"连锁火锅第一股"呷哺呷哺与动漫IP哆啦A梦，于12月20日启动"哆啦A梦暖冬 秘籍"主题营销活动。活动推出"哆啦A梦冬日景观杯"，搭配指定套餐及沉浸式门店体验，在消费者用 餐的同时，引发情感共鸣。 呷哺呷哺与哆啦A梦开展企划，主要面向18-25岁、追求个性与多元文化的Z世代二次元爱好者 ...

中新网烟台12月18日电 题：胶东版画，不止于"框" 作者 杨馥宁 王娇妮 曾经静静栖于画框中的胶东版画，如今悄然走入当代生活，化作手边的抱枕、肩上的背包、家里的壁 挂。在山东烟台手艺人朱武学的手中，这门古老技艺正跨越画框的边界，融入千家万户的日常。 朱武学的工作室里，墙上、桌上、架上，处处可见版画与布艺交织的风景。他的艺术启蒙，源于童年家 中蓝印花布的制作。"老辈人用石膏勾勒纹样，印在布上起到防染作用，染色后刮去石膏，洁白的花纹 便跃然布上，那种'刻'与'印'的初始形态，就是版画在我心中最早的种子。"他回忆道。 20世纪80年代，朱武学正式走上版画创作之路。他将自幼对绘画的热爱，与胶东大地的山海气象、渔歌 风情相融合，逐渐形成线条凝练、色彩质朴、地域气息浓郁的个人风格。 "做版画，急不得。"朱武学说，从构思到成品，往往历经数月。他指着一幅蓬莱阁题材的作品介绍，光 是刻一块复杂的小版，每天坚持，也得十来天才能完成；复杂作品仅描线就需数日，上色更要一层层精 心晕染，方能呈现温润质感与丰富层次。 图为游客观赏朱武学的版画作品。曲正扬 摄 让胶东版画真正跨越"画框"的一步，始于2007年的"布上探索"。朱武学将版画 ...

Core Viewpoint - Traditional patterns are not only decorative but also serve as carriers of culture and emotions, reflecting national memory and connecting tradition with modernity [5][6][9]. Group 1: Cultural Significance - Patterns like "饕餮纹," "云雷纹," and "卷草纹" embody deep cultural meanings and are integral to Chinese civilization [5][9]. - The "Frog Pattern" in Zhuang culture symbolizes rain and prosperity, showcasing how patterns can convey wishes and cultural beliefs [7]. Group 2: Modern Integration - Traditional patterns are increasingly integrated into modern life through various mediums such as fashion, coffee art, and cultural products, appealing to younger generations [5][6][10]. - The establishment of the "Wencang" online museum allows users to explore over 30,000 patterns, facilitating the re-design and application of traditional motifs in contemporary design [11]. Group 3: Digital Transformation - The digitalization of traditional patterns enables their revival and adaptation, making them accessible and relevant to today's consumers [10][11]. - The use of AI to create a digital model of patterns enhances the understanding and appreciation of their historical and cultural contexts [11]. Group 4: Youth Engagement - Young people are increasingly recognizing and appreciating traditional patterns, which are becoming a part of their aesthetic lifestyle [12]. - Social media platforms have played a significant role in popularizing these patterns, with videos showcasing their beauty garnering significant views and engagement [12].

Core Insights - Baigou, a small town in Hebei Province, has become a significant hub for bag production, with an annual output of 1 billion bags and a domestic market share of 30% [1][3] - The town is transitioning from low-end, low-quality products to a focus on quality improvement, brand creation, and diversification in product offerings [1][3] Historical Development - Baigou's commercial roots date back to the Ming and Qing dynasties, establishing it as a key trading hub [2] - The bag industry began in the 1970s with home workshops producing simple bags, leading to the establishment of the first standardized market in 1984 [2] - By the late 1990s, Baigou had become the largest bag production base in Northern China, employing over 50,000 people [2] Industry Transformation - The industry faced challenges due to low profit margins, prompting the establishment of quality control measures and support for local brands starting in 2003 [3] - The introduction of automated production lines and e-commerce integration has significantly enhanced production capabilities and market reach [3][4] Digitalization and Innovation - A digital transformation center has been established to enhance the management capabilities of over 20,000 enterprises through big data and AI [4] - The integration of digital technologies is reshaping the entire supply chain, improving efficiency and product quality [4] Brand Development - Efforts to promote brand differentiation include funding for industrial design and professional training, resulting in 15,886 registered trademarks [5] - The focus on original design and brand building is seen as essential for moving away from price competition [5] Global Expansion - Baigou's bag products are now reaching international markets, with a significant increase in exports facilitated by a new "market procurement + cross-border e-commerce" model [6][7] - The establishment of a one-stop customs service has reduced average clearance times to under 1.5 hours, enhancing export efficiency [7]

Core Viewpoint - The "Su Super" football league in Jiangsu has redefined the commercial logic of the sports industry, demonstrating that events can serve as leverage to stimulate comprehensive consumption rather than being mere ends in themselves [6][12]. Economic Impact - The "Su Super" has significantly boosted the Jiangsu economy, with a total service revenue of nearly 380 billion yuan across tourism, transportation, dining, accommodation, and sports, marking a 42.7% year-on-year increase [7]. - The event has transformed ticket sales into a starting point for broader consumption, with a 1 yuan ticket leading to 7.3 yuan in surrounding consumption [6][12]. Audience Engagement - The league attracted a record audience of 62,329 at the finals, with over 2.4 million attendees and more than 2 billion online views throughout the season [6]. - The event's popularity has led to a shift in sponsorship strategies, expanding from 6 local sponsors to over 30 national brands, creating a diverse sponsorship ecosystem [9]. Cultural and Community Integration - The league has fostered community engagement by integrating local businesses and tourism, with cities hosting events like food markets and cultural exhibitions on match days [6][9]. - The "Su Super" has also become a platform for attracting foreign investment, with events designed to showcase the region to international business leaders [11]. Methodological Innovation - The league combines grassroots participation with professional standards, featuring a diverse player base and innovative operational practices, such as the use of VAR technology and centralized ticketing systems [15][18]. - The event has established clear commercial boundaries to maintain its community-focused ethos while ensuring sustainable operations [17]. Broader Implications - The success of "Su Super" has inspired similar initiatives across various provinces, with local leagues emerging that emphasize market-driven innovation and community engagement [21]. - However, challenges remain for other regions, including economic disparities and logistical issues, which may hinder the replication of "Su Super's" success [22]. Future Outlook - The ongoing development of local sports events is seen as a potential engine for regional growth, with a focus on nurturing local talent and creating sustainable economic ecosystems [23][24]. - The increasing demand for diverse cultural and sporting experiences is expected to drive further growth in the sports economy, moving beyond mere commercial ventures to become integral to community life [25].

Group 1 - The dance drama "Peony Pavilion" premiered at the Wuxi Grand Theatre as part of the 2025 Zijin Cultural Arts Festival, receiving enthusiastic applause and cheers from the audience after a three-hour performance [1] - "Peony Pavilion" is supported by the Suzhou Art Fund and is a modern reinterpretation of the classic Kunqu opera, guided by the Suzhou Municipal Propaganda Department and produced by Suwen Investment Group and He Drama [1] - The production is directed by Li Xing and Huang Jiayuan, adapting Tang Xianzu's original work into two parts, "Dream Scroll" and "Picture Scroll," focusing on six core characters to narrate the love story between Du Liniang and Liu Mengmei [1] Group 2 - Following the recent National Day and Mid-Autumn Festival holiday, "Peony Pavilion" began its second round of tours with six nearly perfect performances at the Suzhou Cultural Arts Center, with the Wuxi performance being the first stop of this tour [2] - Suwen Investment Group has developed over ten cultural and creative products related to the "Peony Pavilion" IP, including items that resonate with contemporary young people's aesthetics, which have been well received by the audience in Wuxi [2] - The dance drama will continue its tour to 16 cities, including Beijing, Shanghai, Shenzhen, Chongqing, and Chengdu, and is scheduled to perform as the closing act of the Hong Kong Arts Festival in 2026, with plans for international tours [2]

Core Viewpoint - The dance drama "Peony Pavilion," produced by Suwen Investment Group and He Drama, has returned to Suzhou for its second round of performances during the National Day holiday, following a successful first round in May [1][3]. Group 1: Performance Details - The Suzhou performances will run from October 1 to October 6, featuring a total of six shows [1]. - The production has attracted theater enthusiasts from across the country, continuing the trend of fans traveling to cities for specific performances [1][2]. Group 2: Creative Team and Cast - The dance drama is supported by the Suzhou Art Fund and features a talented creative team, including director Li Xing and composer Zhao Bo, among others [1]. - Notable performers include Hu Jie, Luo Yuwen, and Zhang Yin, with two young dancers, Jiang Qian'an and Ni Yingying, joining the main cast due to their outstanding performances in the first round [2]. Group 3: Cultural Significance and Future Plans - The production aims to modernize the classic Kunqu opera "Peony Pavilion," making it more accessible to younger audiences while honoring traditional culture [3]. - After the Suzhou performances, the drama will tour 18 cities, including Beijing and Shanghai, with plans for an overseas tour in 2026 [3].

Core Viewpoint - The rise of medical-themed cultural and creative products in public hospitals is gaining popularity, with a focus on health education and avoiding excessive commercialization [1][2][3] Group 1: Market Trends - Medical-themed plush accessories, such as brain and gallbladder keychains, are becoming popular among consumers, especially younger demographics [1] - Hospitals are creating unique cultural products that resonate with their identity, leading to a "breaking the circle" trend in the market [1] - Personalized food items like mooncakes and pastries from hospitals are witnessing high demand, indicating public trust in hospital-produced goods [1] Group 2: Educational Impact - The primary role of hospital cultural products is to demystify medicine and promote health knowledge, using engaging designs to make health topics more accessible [2] - Hospitals are integrating IP characters into health education initiatives, creating emotional connections with the public [2] - There is a risk of misinformation if products contain anatomical inaccuracies, highlighting the need for a balance between accessibility and medical accuracy [2] Group 3: Professional Standards - Establishing a professional review mechanism is essential, involving medical experts, science communicators, and designers to ensure product integrity [3] - Sales personnel in hospital cultural shops should be trained in the medical knowledge behind the products to facilitate education through sales [3] - The challenge lies in balancing creativity with the sacredness of medicine, ensuring that cultural products respect the essence of health and life [3]