从五常大米香飘万家，到云南黑松露"飞入寻常百姓家"；从大连海参消费亮眼，到宿迁霸王蟹异军突 起……2025年地标农产品消费快速增长，印证了一个朴素的道理："土特产"价值跃升，关键在品牌化的 精准赋能。地标农产品品牌化，从来不是简单贴个标签、起个名号，而是一场从田间到餐桌、从品质到 口碑的全链条升级。 品牌化的根基，是把"地域优势"转化为"品质底气"。地标农产品的核心竞争力源于得天独厚的自然禀 赋，但这份天赋需要标准化生产来守护。山东乳山生蚝之所以能成为电商爆款，靠的是黄海渤海交汇处 的Ⅰ类水质，更得益于从养殖、净化到分拣包装的完整产业链；贵州遵义干辣椒能撑起210亿元产值， 离不开当地独特的气候条件，更归功于200万亩标准化种植基地的品质把控。没有标准化，就没有稳定 的品质；没有可靠的品质，品牌便成了无源之水。像泰和乌鸡那样，将"白羽黑冠"的独特品种优势 与"全程冷链"的品质保障相结合，才能让"白凤仙子"变为百亿元产业的"金字招牌"。 品牌化的关键，是用"创新营销"打破"地域围墙"。再好的农产品，藏在深山也难有大作为。2025年的热 销地标农品，个个都是营销破圈的高手。茂名荔枝通过拓展海外市场，让岭南甜香飘向 ...

从五常大米香飘万家，到云南黑松露"飞入寻常百姓家"；从大连海参消费亮眼，到宿迁霸王蟹异军突 起……2025年地标农产品消费快速增长，印证了一个朴素道理："土特产"价值跃升，关键在品牌化的精 准赋能。地标农产品品牌化，从来不是简单贴个标签、起个名号，而是一场从田间到餐桌、从品质到口 碑的全链条升级。 品牌化的保障，是靠"政企协同"筑牢"长效支撑"。地标农产品从"单点闪光"到"集群出彩"，离不开制度 护航与资源整合。宿迁霸王蟹的崛起，背后有"宿有千香"区域公用品牌的统筹赋能；云南黑松露的热 销，更是地方林下经济扶持政策与企业品牌运营的完美契合。政府搭建标准体系、完善供应链支撑，企 业深耕品质把控、创新品牌运营，这种"政企协同"的模式，既能避免"小散弱"的恶性竞争，又能集中力 量打造区域品牌名片，让品牌价值实现最大化。 乡村振兴，产业为基；产业兴旺，品牌为魂。2025年热销地标农产品的实践表明，品牌化不是"奢侈 品"，而是农产品增值、农民增收的"必需品"。从品质筑基到营销破圈，从体系保障到协同发力，只要 找对路径、精准施策，就能让更多"土味"地标农品升级为"品位"金招牌，让乡村特色产业真正活起来、 强起来，为乡村全 ...

Core Insights - The auction of three special edition Wuliangye zodiac wines on JD.com demonstrated the strong collectible status of these products, with final bids of 29,128 yuan, 10,185 yuan, and 9,971 yuan respectively, highlighting JD's robust supply chain capabilities in the rare collectibles market [1][3] Group 1: Auction Details - The Wuliangye zodiac wine is designed based on the legendary warhorse "Zhaoling Liujun," symbolizing its historical significance and craftsmanship, with each bottle uniquely numbered and crafted by artisans with nearly 20 years of experience [3] - The auction saw a total of 352 bids, indicating high consumer interest and engagement in collectible items [1][3] Group 2: Market Trends - The zodiac wine market is experiencing a surge in popularity, driven by auspicious meanings associated with the Year of the Horse, such as "one horse ahead" and "success at once" [6] - JD.com reported a significant increase in participation during the 2025 11.11 event, with over 40 million participants and a more than 13-fold increase in user engagement for core auction items [3] Group 3: JD Auction's Strategy - JD Auction has successfully hosted multiple high-end collectible events, showcasing a range of items from luxury pens to sports memorabilia, thus creating a new pathway for consumers to fulfill their collecting desires through professional bidding [4] - The platform's ability to attract rare collectibles and innovative auction formats has positioned it as a leader in the emerging auction market [3][4]

Core Viewpoint - The article highlights the launch of JD.com's "First Bite of Fresh" auction event, featuring rare seafood and delicacies to meet consumer demand for unique Mid-Autumn Festival treats [1][7]. Group 1: Auction Highlights - JD.com is offering a special auction for seafood, including the first catch of the season such as the golden wild yellow croaker and the "King Crab" from Suqian, starting at 1 yuan [1][3]. - The auction features a 5 kg golden wild yellow croaker, which has a market value of up to tens of thousands of yuan, and is described as "swimming gold" due to its rarity and high value [3]. - The auction also includes a catch of over 100 kg of various seasonal seafood, promising unexpected rare varieties [3]. Group 2: Other Featured Delicacies - Other unique items in the auction include large Hass avocados from Yunnan, rare Matsutake mushrooms, and oversized ribbon fish, all contributing to a special Mid-Autumn feast [5]. - The auction will also feature a special offer of aged Moutai liquor starting at 1 yuan, aimed at enhancing the drinking experience for consumers [5]. Group 3: Consumer Engagement - Consumers can participate in the auction by searching for "JD Auction" on the platform, allowing them to receive reminders and engage in this unique seafood auction experience [7].

Core Points - The upcoming round of the "Su Super" league on August 30 is crucial for many city teams as it affects their rankings, generating high enthusiasm among fans [1] - The "Su Super" league has been popular since its inception, attracting attention not only for the on-field skills but also for various fan support events [1] - JD.com, as the official strategic partner of "Su Super," is heavily involved in fan support activities for this round [1][3] Group 1 - JD.com has prepared a "super support team" for the event, including employees from various roles and featuring performances like robot dances and large-scale shows [3] - JD.com launched a promotional campaign "Watch Su Super on JD, Guess the Winner!" offering special deals based on winning cities, with various incentives available during the matches [3][5] - The company has established the first official "Su Super" flagship store on its platform, providing a wide range of official merchandise for fans [5] Group 2 - For users unable to attend the match in person, JD.com offers a live streaming experience and limited-time promotions on sports goods [5] - JD.com aims to leverage its resources and supply chain capabilities to enhance the event's marketing, cultural entertainment, and promote local specialties [5][6] - The support from companies like JD.com is expected to further amplify the influence of the "Su Super" league into tourism and consumer sectors, showcasing the charm of football and the unique vitality of the league [6]