Core Insights - Several well-known gold retailers have announced price increases, generally exceeding 10%, with Chow Tai Fook and Lao Miao Gold being the most notable [2][6] - The price hikes have led to a surge in sales for these brands, but there have been numerous reports of order cancellations and non-fulfillment, particularly for Lao Miao Gold [2][3] - Consumers have expressed dissatisfaction with the lack of communication and accountability from retailers regarding order issues, which could negatively impact brand reputation [5][6] Price Increases - Chow Tai Fook plans to raise retail prices of most gold products by 12% to 18% by the end of October due to rising gold costs [6][8] - Lao Miao Gold increased its gold price to 1290 yuan per gram on October 17, a daily increase of 42 yuan, surpassing competitors like Chow Sang Sang and Lao Feng Xiang [6][8] - The price adjustments have been criticized as opportunistic, with some products seeing price increases of over 35% [8] Consumer Complaints - Many consumers have reported issues with order fulfillment, particularly with Lao Miao Gold, where orders were placed but not shipped, leading to refunds without reasonable compensation [5][6] - The complaints extend to other brands such as Gu Fu Jiang Jewelry and Cai Bai, indicating a broader issue within the industry regarding order management and customer service [5][6] - The National Consumer Association reported a 20.57% increase in jewelry complaints in 2024, highlighting issues with online gold purchases and pricing disputes [8] Pricing Practices - The practice of "one-price" gold jewelry has come under scrutiny, with industry experts noting that price adjustments during gold price surges can be rapid and often unnoticed by consumers [6][8] - Retailers like Chow Tai Fook claim to monitor gold price fluctuations closely and adjust prices accordingly to meet market demands [8] - Legal advice for consumers facing disputes includes negotiating with retailers and seeking intervention from e-commerce platforms if necessary [8]

Core Viewpoint - Recent price increases by several well-known gold retailers, with increases generally exceeding 10%, have led to a surge in sales but also numerous complaints about order cancellations and delivery issues [3][10]. Price Increase and Sales Surge - Major brands like Chow Tai Fook and Lao Miao Huang have raised prices significantly, with Chow Tai Fook planning to increase retail prices by 12% to 18% by the end of October due to rising gold costs [10]. - Lao Miao Huang raised its gold price to 1290 yuan per gram on October 17, marking a daily increase of 42 yuan, surpassing competitors like Chow Sang Sang and Lao Feng Xiang [10]. Order Fulfillment Issues - Many consumers reported that orders for Lao Miao Huang products were not fulfilled, with some orders being canceled or returned despite initial confirmations of shipment [4][6]. - Customers expressed frustration over the lack of communication and accountability from the brand, with some attributing the issues to the recent price hikes [6][7]. Consumer Complaints and Brand Reputation - The increase in complaints about order fulfillment has affected the reputation of brands like Lao Miao Huang, with consumers perceiving a lack of control over their authorized stores [7]. - Other brands, including Gu Fu Jiang Jewelry and Cai Bai, have also faced similar complaints regarding order cancellations and refunds [7]. Pricing Controversies - The rapid price increases have led to accusations of price gouging, particularly concerning "one-price" gold jewelry, which has seen significant price hikes without clear communication to consumers [10][11]. - For instance, a specific piece from Chow Tai Fook was reported to increase from 74,800 yuan to 101,600 yuan, a rise of over 35%, raising concerns about ethical pricing practices [11]. Legal and Consumer Rights - Legal experts suggest that consumers facing disputes should first attempt to resolve issues directly with retailers and, if unsuccessful, escalate complaints to e-commerce platforms for resolution [12].