Core Insights - The emergence of dimension commerce is driven by a shift in consumer demand from "functional satisfaction" to "spiritual recognition" [1][4] - Weibo IN Cross-Dimensional Gravity Field has become a new hotspot for young consumers in Beijing, focusing on continuous marketing and themed activities to maintain freshness [1][4] Group 1: Business Model and Strategy - Weibo IN focuses on capturing the needs of Generation Z, with a unique positioning as Beijing's first urban commercial space centered on dimension culture [4][12] - The project features a diverse layout with retail (45%), experiential and trendy segments (30%), and dining (25%), highlighting the "first store economy" by introducing numerous leading brands [9][12] - The operational strategy emphasizes fine-tuned brand selection to avoid internal competition, contrasting with traditional shopping centers that cluster similar brands [12] Group 2: Event and Activity Management - Weibo IN has hosted approximately 80 events to maintain customer flow, with an estimated 500-600 events planned annually [13][16] - The project aims to continuously attract young consumers by integrating various entertainment experiences and regularly updating IP content [16][18] Group 3: Market Trends and Future Directions - The dimension commerce sector is characterized by emotional engagement and deep cultural integration, appealing to young consumers seeking social identity through related products and activities [17][18] - Future growth in dimension commerce will require differentiation in offerings, content innovation, and expansion into lower-tier markets through online channels [18][19] - The integration of technologies like VR, AR, and blockchain is expected to enhance consumer experience and product value, while also expanding into sectors like tourism, education, and sports [19]