如何持续吸引年轻群体关注？张成表示，微博IN从产业发展与场景拓展双维度发力。在IP运营层面，尽 管单个IP存在热度周期，但动漫产业整体仍呈高速发展态势。对此，项目运营方需要主动发挥引导作 用，一方面助力合作商户推进IP内容迭代更新，另一方面精准捕捉各IP实时热点，通过联合策划主题活 动的形式，让IP价值持续释放，为消费者带来新鲜感。在场景拓展方面，微博IN需要打破二次元领域局 限，以二次元为核心辐射多元消费场景。目前，体育类集换式卡牌、各类娱乐体验项目正逐步融入现有 体系，旨在为年轻群体打造"每周有新内容"的消费空间，进一步丰富潮流文化体验。 位于朝阳公园东侧的微博IN跨次元引力场以国际手办品牌首店集群和电竞馆"钻石中心"引流，成为北京 年轻客群新打卡地。北京商报记者近日专访微博IN跨次元引力场总经理张成获悉，"次元"商业爆发的背 后，是消费需求从"功能满足"向"精神认同"的跃迁。与大众购物中心不同的是，次元商业体不仅依靠品 牌组合，更需要接连不断的营销和主题活动，才能够让这样的垂类购物中心保持常新。 招商把控不止品牌 作为北京首座聚焦"次元"文化的城市商业体，微博IN跨次元引力场备受业内关注。北京商报记者在 ...

Core Insights - The emergence of dimension commerce is driven by a shift in consumer demand from "functional satisfaction" to "spiritual recognition" [1][4] - Weibo IN Cross-Dimensional Gravity Field has become a new hotspot for young consumers in Beijing, focusing on continuous marketing and themed activities to maintain freshness [1][4] Group 1: Business Model and Strategy - Weibo IN focuses on capturing the needs of Generation Z, with a unique positioning as Beijing's first urban commercial space centered on dimension culture [4][12] - The project features a diverse layout with retail (45%), experiential and trendy segments (30%), and dining (25%), highlighting the "first store economy" by introducing numerous leading brands [9][12] - The operational strategy emphasizes fine-tuned brand selection to avoid internal competition, contrasting with traditional shopping centers that cluster similar brands [12] Group 2: Event and Activity Management - Weibo IN has hosted approximately 80 events to maintain customer flow, with an estimated 500-600 events planned annually [13][16] - The project aims to continuously attract young consumers by integrating various entertainment experiences and regularly updating IP content [16][18] Group 3: Market Trends and Future Directions - The dimension commerce sector is characterized by emotional engagement and deep cultural integration, appealing to young consumers seeking social identity through related products and activities [17][18] - Future growth in dimension commerce will require differentiation in offerings, content innovation, and expansion into lower-tier markets through online channels [18][19] - The integration of technologies like VR, AR, and blockchain is expected to enhance consumer experience and product value, while also expanding into sectors like tourism, education, and sports [19]