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德勤数字化服务合伙人翁驰原:数字融合需锚定“真需求”
Zhong Guo Jing Ying Bao· 2025-07-31 13:28
Core Insights - The conference "2025 China Digital Industry Ecosystem Conference" emphasizes the importance of addressing users' "true needs" in digital innovation [1] - The rapid development of AI is reshaping business processes across industries, with a focus on enhancing user experience and operational efficiency [3] - Future AI development will see companies evolve in three phases based on their digital awareness and strategic integration of AI [3][4] Group 1: Digital Innovation and User Needs - Digital innovation should focus on solving users' "true needs" rather than falling into the trap of "technology piling" [2] - Examples illustrate that products must address genuine pain points, such as dishwashers solving the dislike of washing dishes, while other products may not meet true user demands [2] - The digital integration of intelligent scenarios can be categorized into efficiency-enhancing types and those that solve traditional human limitations [2] Group 2: AI's Impact on Business Processes - AI is transforming traditional business processes, such as sales training and customer interaction, by providing direct answers to user inquiries [3] - The evolution of AI in businesses will be influenced by the distribution of social resources and governance safety concerns [3] Group 3: Future Trends in AI and Business - Companies will evolve in three phases: internet giants benefiting the most, proactive companies integrating AI into their strategies, and those lagging in digital awareness facing potential obsolescence [3] - The future will be characterized by a "dual-driven" era where technology influences user demand, which in turn accelerates the application of technology in businesses [4]