Core Viewpoint - The Dongguan潮玩 (trendy toy) industry is rapidly developing, supported by government policies and a strong manufacturing base, with a focus on original IP creation and global market expansion [1][3][6]. Group 1: Industry Growth and Market Position - Dongguan has over 4,000 toy manufacturing companies and nearly 1,500 supporting enterprises, making it the largest toy export base in China [2][4]. - The潮玩 industry in Dongguan has seen significant growth, with the production of潮玩 products maintaining strong global competitiveness, accounting for 25% of global anime derivatives and 85% of China's潮玩 production [1][2]. - The market size of China's潮玩 industry is projected to reach 110.1 billion yuan by 2026, indicating a robust growth trajectory [7]. Group 2: Policy Support and Industry Development - The Dongguan government has included "潮玩经济" in its work report since 2022 and has implemented measures to promote the industry, focusing on market expansion, cultural vibrancy, and enhancing competitiveness [3][4]. - Policies have led to a reduction in production cycles, with companies achieving significant efficiency improvements through collaboration and technology integration [4][5]. Group 3: Shift from Manufacturing to Creation - The潮玩 industry in Dongguan is transitioning from a manufacturing focus to original creation, with local IP production surpassing OEM business for the first time, accounting for 53% of the market [6]. - Companies like 微石文化科技有限公司 and 顺林模型礼品股份有限公司 are leveraging traditional culture and original IP to enhance their global presence and market share [6]. Group 4: Notable Success Stories - Companies such as 沃工场文化 (Dongguan) have experienced explosive growth, with orders exceeding their previous annual output due to the popularity of products related to the film "哪吒2" [2]. - The success of Dongguan's潮玩 products is evident in high-profile events, with products featured in major international events like the Beijing Winter Olympics and the Qatar World Cup [2].