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“五一”消费观察:“外贸优品”激发消费新活力
Zhong Guo Xin Wen Wang· 2025-05-05 07:28
Core Viewpoint - The article highlights the initiative in Zhejiang province to promote foreign trade products in domestic markets, particularly during the "May Day" holiday, as part of the national "dual circulation" strategy to expand sales channels for foreign trade enterprises [1][2]. Group 1: Consumer Engagement - During the "May Day" holiday, consumers in Hangzhou showed significant interest in foreign trade products, purchasing items such as scented candles and fresh food in designated areas [1]. - Retailers have established special sections for foreign trade products, significantly reducing the time required for products to be shelved, exemplified by a foreign trade company's shrimp product being available for sale within 72 hours [2]. Group 2: Marketing Strategies - Zhejiang province has launched various promotional activities, including "Foreign Trade Products on Highways," to leverage traffic at service areas for showcasing and selling products [2]. - The initiative includes a focus on adapting product packaging to better suit consumer preferences, leading to increased sales, as seen with a 30% price reduction on car air fresheners [4]. Group 3: E-commerce and Innovation - E-commerce is a crucial component in helping foreign trade enterprises penetrate domestic markets, with significant efforts being made to collect demand information from over 100 foreign trade companies [4]. - The shift towards domestic sales is seen as an opportunity for foreign trade companies, particularly in sectors like scented products, as consumer demand for quality and lifestyle products continues to grow [4]. Group 4: Economic Impact - The dual approach of offline exhibitions and online marketing is injecting new momentum into the Zhejiang consumer market, facilitating the transformation of foreign trade and consumption upgrades [5].