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抖音生活服务联合央视新闻推外贸优品专场直播,四大商超总交易额超500万元
Xin Hua Wang· 2025-05-26 09:13
Core Insights - Douyin Life Services partnered with CCTV News to launch a live streaming event titled "Foreign Trade Goodies, Buy More, Love Guangdong," aimed at creating a new channel for foreign trade products in domestic sales [1][9] - The event featured major supermarket chains such as CR Vanguard, Yonghui Supermarket, RT-Mart, and Hongqi Chain, showcasing a variety of foreign trade goods and seasonal products from the Greater Bay Area [1][3] Summary by Sections Event Overview - The live streaming event lasted three hours, attracting over 66 million views and generating more than 1.4 million orders, with total transaction value exceeding 5.09 million yuan [1] - Consumers showed strong interest in discount vouchers offered by supermarkets, facilitating a convenient shopping model of "online coupon collection and offline redemption" [1] Product Highlights - The event showcased various foreign trade products, including food, electronics, and household items, with a special focus on seasonal fruits like lychee [1][3] - CR Vanguard introduced a special coupon for lychee, allowing consumers to purchase fresh fruit at a discounted price [3] Supermarket Initiatives - CR Vanguard's Vice General Manager Xu Zhijiang outlined four key measures to support the transition of foreign trade products to domestic sales, including establishing a "direct access" for foreign goods and collaborating with unique foreign enterprises to develop private label products [3][4] - Yonghui Supermarket's representative Lai Shuzhen highlighted their commitment to supporting foreign trade products through expedited listing processes and brand promotion [4] Success Stories - A fish supply company from Zhongshan, Guangdong, successfully adapted its products for the domestic market after collaborating with CR Vanguard, leading to strong sales [4] - Yonghui Supermarket simplified the qualification review process, allowing a new tuna product to be listed in just 15 days, which garnered significant consumer interest during the live stream [4] Future Plans - Douyin Group initiated a "Douyin Foreign Trade Product Support Plan" to assist foreign trade enterprises in expanding their presence in the domestic market, aiming to invigorate offline consumption [8][9]
搭平台、聚资源 皖沪按下外贸优品转内销“加速键”
news flash· 2025-05-13 18:05
Core Viewpoint - The event "Hui Dong Consumption: Anhui and Shanghai Integration" was launched on May 11, focusing on promoting Anhui's foreign trade products and local specialties during the Shanghai "Five-Five Shopping Festival" [1] Group 1: Event Overview - The event was co-hosted by the Anhui Provincial Department of Commerce and the Hefei Municipal People's Government [1] - It featured 75 unique booths showcasing various promotional activities [1] Group 2: Promotional Focus - The activities included promotions for Anhui's foreign trade products, time-honored brands, quality goods from the internet, and high-quality products from the Yangtze River Delta [1]
爆款专区、“即审即上架”……广州外贸优品“转场”进商超、上平台
Sou Hu Cai Jing· 2025-05-08 14:06
Core Insights - The article discusses the initiatives taken by various companies and government policies in Guangzhou to facilitate the transition of foreign trade products to domestic sales, aiming to integrate foreign and domestic markets effectively [1][2][5][6]. Group 1: Government and Policy Initiatives - Guangzhou has organized "foreign trade quality products and domestic buyers matchmaking meetings" and implemented policies to support the integration of foreign and domestic trade [1]. - The city has launched a series of actions called "Yiqi Xing" to provide services for enterprises, promoting foreign trade products to become "national selections" [1]. Group 2: Company Actions and Strategies - Guangbai Co. has initiated the "Foreign Trade Quality Products Chinese Tour" to create a full-chain service platform, introducing a "Ten Quality Products" cultivation plan [2]. - Major retailers like Huaren Wanjia and Xiyaxingan have simplified the entry process for foreign trade products, significantly reducing the time required for product onboarding [6][8]. - Guangbai's online platform "Guangbai Hui" has launched a dedicated section for foreign trade products, featuring around 200 new SKUs, with a focus on products exported to countries along the Belt and Road [5]. Group 3: Market Response and Performance - The introduction of foreign trade products has seen positive market responses, with a specific ceramic product designed for the Middle East achieving a repurchase rate of 28% among young consumers [5]. - The first week sales of Southeast Asian snacks exceeded 1,500 units, indicating strong consumer interest [5]. - A benchmark foreign trade enterprise achieved sales of over 350,000 yuan within the first month after utilizing Guangbai's one-stop service [5]. Group 4: E-commerce and Digital Initiatives - Various e-commerce platforms, including Taobao and Tmall, are actively participating in the "Foreign Trade Quality Products Chinese Tour" series, offering incentives for foreign trade merchants to transition to domestic sales [9]. - Wu Zhaoguo Zhenxuan has implemented a "zero listing fee" policy to support foreign trade enterprises, enabling rapid onboarding and sales [10].
外贸优品“转内销” 内外循环加速畅通
Xin Hua She· 2025-05-08 13:23
Group 1 - The article highlights the disruption of global trade order due to the excessive imposition of tariffs by the United States, prompting various departments and industry associations to assist foreign trade enterprises in expanding domestic markets to navigate challenges [1] - The "Foreign Trade Quality Products China Tour" initiative has been launched in multiple locations since mid-April, with e-commerce platforms facilitating rapid onboarding for foreign trade companies and local chambers of commerce organizing production and sales matching activities [3][5] - A significant turnout of over 52,000 attendees was reported at the "Foreign Trade Quality Products China Tour" event in Nanjing, indicating strong interest and engagement from consumers [5] Group 2 - The article discusses the transition of foreign trade enterprises to domestic sales, emphasizing the need to adapt to different consumer habits and preferences between domestic and international markets [13] - Companies are increasingly training their foreign trade teams to operate on domestic e-commerce platforms, with expectations that domestic sales could account for 80-90% of total sales by the end of the year [14] - Financial support measures are being implemented by the Ministry of Commerce and other departments to assist foreign trade enterprises in expanding domestic sales and integrating domestic and foreign trade [16][18] Group 3 - The article mentions the establishment of a collaborative ecosystem for integrated domestic and foreign trade, with innovative models being developed in Yiwu to combine domestic channels with cross-border supply chains [23] - Statistics indicate that nearly 85% of export-oriented enterprises in China are also engaged in domestic sales, with domestic sales accounting for nearly 75% of total sales [29] - The integration of domestic and foreign trade is expected to enhance the resilience of the industrial chain, drive value chain upgrades, and stimulate domestic demand [30]
“五一”消费观察:“外贸优品”激发消费新活力
Zhong Guo Xin Wen Wang· 2025-05-05 07:28
Core Viewpoint - The article highlights the initiative in Zhejiang province to promote foreign trade products in domestic markets, particularly during the "May Day" holiday, as part of the national "dual circulation" strategy to expand sales channels for foreign trade enterprises [1][2]. Group 1: Consumer Engagement - During the "May Day" holiday, consumers in Hangzhou showed significant interest in foreign trade products, purchasing items such as scented candles and fresh food in designated areas [1]. - Retailers have established special sections for foreign trade products, significantly reducing the time required for products to be shelved, exemplified by a foreign trade company's shrimp product being available for sale within 72 hours [2]. Group 2: Marketing Strategies - Zhejiang province has launched various promotional activities, including "Foreign Trade Products on Highways," to leverage traffic at service areas for showcasing and selling products [2]. - The initiative includes a focus on adapting product packaging to better suit consumer preferences, leading to increased sales, as seen with a 30% price reduction on car air fresheners [4]. Group 3: E-commerce and Innovation - E-commerce is a crucial component in helping foreign trade enterprises penetrate domestic markets, with significant efforts being made to collect demand information from over 100 foreign trade companies [4]. - The shift towards domestic sales is seen as an opportunity for foreign trade companies, particularly in sectors like scented products, as consumer demand for quality and lifestyle products continues to grow [4]. Group 4: Economic Impact - The dual approach of offline exhibitions and online marketing is injecting new momentum into the Zhejiang consumer market, facilitating the transformation of foreign trade and consumption upgrades [5].
外贸企业“触网”拓内需 杭州举办外贸优品对接会
Mei Ri Shang Bao· 2025-04-28 22:24
Core Insights - Export orders for many foreign trade companies have decreased by 30% to 50%, prompting a shift towards expanding domestic sales channels to compensate for lost international market share [1][2] - The "Foreign Trade Quality Products Market Expansion" event was launched to explore new pathways for foreign trade companies to transition to domestic sales [1][2] Group 1: Market Conditions - The global trade environment is complex and challenging, leading foreign trade companies to seek ways to navigate uncertainties [1] - Domestic consumer demand for high-quality and personalized products is increasing, providing a significant opportunity for foreign trade products to enter the domestic market [1][2] Group 2: Initiatives and Support - The Hangzhou Municipal Bureau of Commerce has introduced a three-year action plan to enhance the city's position as a global e-commerce hub, focusing on attracting quality supply chain enterprises and supporting new e-commerce talent [1][2] - Major e-commerce platforms and retail giants in Hangzhou are actively implementing measures to facilitate the entry of foreign trade products into the domestic market, including dedicated support teams and streamlined processes [2] Group 3: Event Outcomes - The event facilitated over a hundred preliminary cooperation intentions among participating foreign trade companies, indicating strong interest in domestic market integration [2] - Companies are adjusting product designs to meet domestic market demands, showcasing a proactive approach to align with local consumer preferences [2]
上海商超企业为外贸优品搭建“转内销快车道”
Zhong Guo Xin Wen Wang· 2025-04-28 14:14
Group 1 - The "Shanghai Supermarket Foreign Trade Quality Products Docking Conference" was held, facilitating connections between key supermarket enterprises and nearly 80 foreign trade companies [1][3] - The Shanghai Municipal Commerce Commission and the Market Supervision Administration introduced policies to help foreign trade companies expand domestic market channels, reduce costs, and enhance operational capabilities [3][4] - Bailian Group launched a "Foreign Trade to Domestic Sales" section, with initial products already listed, responding to U.S. tariffs by leveraging online and offline strategies to assist foreign trade companies [3][4] Group 2 - Zhongshan Park Longzhimeng Mall established a dedicated招商 team to support foreign trade companies with rental discounts, free promotions, and live streaming services, creating a "green channel" for foreign trade products [3][4] - Hema opened a green channel for foreign trade companies, providing 24-hour dedicated service, simplifying certification processes, and shortening product listing times [4] - Global Harbor implemented seven major actions to support foreign trade companies in expanding domestic sales, including venue and store support [4] Group 3 - During the upcoming Shanghai 6th "May 5th Shopping Festival," local supermarkets will continue to conduct foreign trade product docking activities to stabilize foreign trade, promote consumption, and benefit the public [5]
搭平台、出政策、优服务 多地纷纷按下外贸优品转内销“快进键”
Yang Shi Wang· 2025-04-27 04:09
Group 1 - The current international trade environment is complex, prompting foreign trade companies to seek new opportunities amid challenges, supported by local governments through various initiatives [1] - Jiangsu province has organized multiple "foreign trade quality products" promotional activities, including the "2025 Foreign Trade Quality Products Benefit Yangzhou" event, featuring 120 sales booths and over 110 foreign trade companies [3] - The textile industry remains a pillar of China's economy, with exports expected to exceed $300 billion in 2024, highlighted by the "Foreign Trade Quality Products China Tour" event in Xiamen, attracting over 500 textile and apparel companies [4][7] Group 2 - A platform for supply-demand matching was established during the Xiamen event, inviting over 40 leading buyers for face-to-face procurement discussions [6] - An e-commerce platform has launched a $200 billion special fund to support the transition from foreign trade to domestic trade, offering subsidies and promotional support for foreign trade companies [6] - Local authorities plan to introduce a series of favorable policies to address pain points for foreign trade companies, facilitating better development in the domestic market [7]