Investment Rating - The investment rating for the company is "Accumulate" (maintained) [2] Core Views - The company has shown rapid growth in performance due to business structure optimization and has sufficient cash flow to support dividends [10] - The company reported a revenue of 632 million yuan for the first half of 2025, representing a year-on-year increase of 22.56%, and a net profit of 94 million yuan, up 45.90% year-on-year [10] - The company plans to distribute a cash dividend of 2.5 yuan per 10 shares, with a dividend payout ratio of 79.66% [10] Financial Performance - Revenue projections for 2025-2027 are 1.365 billion yuan, 1.479 billion yuan, and 1.606 billion yuan respectively, with net profits of 121 million yuan, 148 million yuan, and 172 million yuan [10][11] - The company achieved a gross margin of 36.04% in the first half of 2025, an increase of 2.2 percentage points year-on-year [10] - The company’s cash flow from operating activities for the first half of 2025 was 83 million yuan, an increase of 49 million yuan year-on-year [10] Business Segments - The design and soft decoration segments have shown strong growth, with revenues increasing by 29.92% and 43.75% respectively in the first half of 2025 [10] - New orders signed in the first half of 2025 totaled 1.162 billion yuan, a year-on-year increase of 65.9%, with design and soft decoration orders growing by 41.2% and 132.5% respectively [10] - As of June 30, 2025, the total amount of signed but uncompleted orders was 3.561 billion yuan, indicating a solid order reserve [10] Valuation Metrics - The price-to-earnings (PE) ratios for 2025, 2026, and 2027 are projected to be 29.1, 23.7, and 20.4 respectively [10][11] - The return on equity (ROE) is expected to improve from -4.2% in 2023 to 19.5% by 2027 [11]

证券代码：002811 证券简称：郑中设计 公告编号：2025-046 | 项目 类型 | 2025 | 年第二季度 | 截至报告期末累计 | 截至报告期末累计 | | | --- | --- | --- | --- | --- | --- | | | | 新签订单金额 | 已中标未签订单金额 | 已签约未完工订单金额 | | | 设计 | | 44,952.79 | 6,014.99 | | 288,535.46 | | 软装 | | 24,268.83 | 5,436.39 | | 55,791.72 | | 工程 | | 3,837.80 | | | 11,762.70 | | 合计 | | 73,059.42 | 11,451.38 | | 356,089.88 | 注：1、公司2025年第二季度不存在重大项目； 2、以上数据仅为阶段性数据且未经审计，仅供各位投资者参阅。 特此公告。 深圳市郑中设计股份有限公司董事会 深圳市郑中设计股份有限公司 2025 年第二季度装修装饰业务主要经营情况简报 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚 假记载、误导性陈述或重大遗漏。 根据《深圳 ...

Group 1: Business Strategy and Market Response - The company focuses on original design as its core strategy, leveraging its competitive advantage in the interior design sector, which is closely related to cultural consumption and real estate industries [2][3] - The real estate sector's development level significantly impacts interior design, with recent government policies aimed at promoting high-quality growth in real estate, which in turn benefits interior design [3] - The company is adapting to market changes through technology and multi-level market strategies, including the development of a digital solution platform for efficient online collaboration in interior design [3][4] Group 2: Financial Performance - In 2024, the company's operating revenue reached ¥1,187,042,176.94, an increase of 8.49% year-on-year, with a net profit of ¥95,421,891.90, marking a return to profitability [4] - For Q1 2025, the operating revenue was ¥269,720,960.79, up 19.38% year-on-year, while the net profit decreased by 40.25% to ¥24,486,184.27 [4] - The design business generated revenue of ¥720,698,416.34 in 2024, a growth of 9.51%, while the soft decoration business saw revenue of ¥261,063,142.95, increasing by 16.23% [4] Group 3: Growth Opportunities - Future growth points include deep integration of design and AI, enhancing overseas business development, and entering high-end private art centers [4] - The company aims to strengthen its soft decoration business, which is crucial for brand building and enhancing overall design quality [4] - As of Q1 2025, the company secured new orders worth ¥4.31 billion, with a backlog of ¥35.50 billion across design, soft decoration, and engineering businesses [5]

证券代码：002811 证券简称：郑中设计 公告编号：2025-035 一、按业务类型分类订单汇总表 单位：万元 | 项目 类型 | 2025 年第一季度 新签订单金额 | | 截至报告期末累计 已中标未签订单金额 | 截至报告期末累计 已签约未完工订单金额 | | --- | --- | --- | --- | --- | | 设计 | | 31,461.98 | 2,883.32 | 285,674.92 | | 软装 | | 11,658.88 | 6,013.06 | 48,878.71 | | 工程 | | | 3,805.30 | 20,376.83 | | 合计 | | 43,120.86 | 12,701.68 | 354,930.46 | 注：1、公司2025年第一季度不存在重大项目； 2、以上数据仅为阶段性数据且未经审计，仅供各位投资者参阅。 深圳市郑中设计股份有限公司 特此公告。 2025 年第一季度装修装饰业务主要经营情况简报 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚 假记载、误导性陈述或重大遗漏。 根据《深圳证券交易所股票上市规则》、《深圳证券交易所上市公司自 ...