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医美火爆不能失序
Jing Ji Ri Bao· 2025-10-13 00:02
最近一段时间,医美乱象频频成为舆论焦点。我国医美市场持续发展的同时,侵犯消费者权益的事 件也屡屡发生。 这几年,医美消费群体扩大,市场下沉趋势明显,越来越多年轻人加入到医美消费大军中。一 些"轻医美"项目,凭借价格低、恢复快等优势,吸引了不少工薪阶层、高校学生等群体尝鲜。 近期,国家卫生健康委点名虚假宣传、非法行医等医美市场乱象,明确生活类美容机构严禁开展医 美项目,不建议未成年人做医美,释放出医美市场高速发展不能失序的信号。 "轻医美"不能"轻责任"。推动医美市场成熟发展,加强精细化治理十分必要。要严格核查相关机构 资质与人员执业资格,对违法违规行为加大处罚力度;加强医美广告监管,禁止非医学术语、情绪化话 术和模糊效果承诺,严查风险提示缺失;司法实践中也要加强对消费者保护,防止"知情同意书"被滥用 于免责。 爱美之心人皆有之,精心设计的营销话术难免让人心动。消费者动心也得动脑,避免因盲目追求变 美而掉入营销陷阱。针对医美消费低龄化趋势,家长、学校、社会应合力引导学生树立正确审美观和价 值观,帮助其建立基于内在美的自信。(本文来源:经济日报 作者:张晓) 扩张的市场需求让不法分子嗅到可乘之机,更有一些黑心机构 ...
毕业季也是消费季,这八大“暑期经济”火了
3 6 Ke· 2025-07-28 04:12
Group 1: Summer Economic Trends - The end of the college entrance examination marks the beginning of a diverse and expansive summer consumption market, driven by students and their families [1] - The summer economy is characterized by various consumption patterns, including self-improvement, beauty investments, and skill acquisition [1] Group 2: Graduation Celebrations - The tradition of graduation banquets has evolved into a significant consumption phenomenon, supported by a growing number of high school graduates [2][4] - The banquet market shows a clear segmentation, with high-end customized options in first-tier cities and more affordable traditional options in lower-tier cities [2][4] - The rise of graduation banquets reflects the societal recognition of educational success and the desire for social status among families [2][5] Group 3: Travel Trends - The graduation travel market has seen a surge, with related searches increasing threefold and bookings up 137% year-on-year [6] - Young travelers are favoring longer and themed trips, with a preference for cultural cities and group travel [6][8] - The introduction of visa-free policies has further stimulated outbound travel, with a significant increase in hotel bookings for popular destinations [8] Group 4: Indoor Skiing - The popularity of indoor skiing has risen, particularly in southern regions, as it offers a unique experience regardless of the season [9][11] - Businesses are responding with tailored packages for students, creating a comprehensive service chain that enhances family participation [11] Group 5: Arts Education - The summer period has become a peak time for arts training, driven by a growing emphasis on quality education [12][15] - Families are increasingly viewing arts education as a necessary investment, leading to a diverse range of offerings in the market [12][15] Group 6: Medical Aesthetics - The medical aesthetics market is projected to grow significantly, with a notable increase in student consumers during the summer months [16][18] - Parental support plays a crucial role in driving this consumption trend, reflecting a shift in attitudes towards cosmetic procedures [18] Group 7: Driving Licenses - The demand for driving licenses peaks during the summer, with a significant portion of annual registrations occurring in July and August [19][21] - Driving schools are adapting by offering discounts and flexible training options to attract students [21] Group 8: Vision Correction Surgery - The summer is a popular time for vision correction surgeries, driven by the need for clear vision for certain academic programs [22][24] - The market is characterized by a strong demand for quality procedures, with various options available at different price points [24] Group 9: Live Events - The summer concert and festival market is experiencing substantial growth, with ticket sales and related consumption on the rise [25][30] - The events not only drive direct ticket sales but also boost local economies through increased travel and hospitality spending [27][30] Group 10: Overall Economic Impact - The rise of the summer economy is attributed to fixed holiday periods and the increasing influence of younger consumers [31] - As Generation Z becomes the main consumer force, the summer economy is expected to evolve towards more personalized and quality-driven experiences [31]