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轻度加工零食
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减少人工处理 突出自然属性 “轻度加工”成为零食行业新风口
Core Insights - The rise of lightly processed snacks is driven by increasing consumer health awareness, leading to a growing market size and diverse product offerings [1][2] - The trend reflects a strong consumer demand for healthy snacks, with a shift towards nutritional components and health impacts [2] - Regulatory pressures in regions like Europe and the U.S. are pushing food companies to adopt cleaner labels and reduce additives, aligning with the lightly processed snack concept [3] Consumer Trends - In the U.S., 48.8% of consumers snack at least three times a day, with 64% preferring energy-boosting products and 61% opting for high-protein snacks [2] - The popularity of ready-to-eat, high-protein snacks, such as boiled eggs, indicates a growing acceptance of lightly processed options among fitness enthusiasts and busy professionals [2] - In China, the demand for lightly processed snacks is also rising, evidenced by the popularity of steamed vegetable snacks and freeze-dried fruits [2] Regulatory Environment - Stricter food safety regulations in the U.S. and Europe are promoting transparency in ingredient labeling and reducing the use of additives [3] - The concept of "clean labels" is becoming a key industry term, emphasizing short ingredient lists and recognizable raw materials [3] Technological Innovations - Innovations in processing technology, such as low-temperature baking and vacuum drying, are enhancing the nutritional value and taste of lightly processed snacks [4] - The use of natural preservatives from plant extracts is gaining traction, allowing brands to maintain product integrity while adhering to clean label principles [4] Market Dynamics - The emergence of lightly processed snacks is transforming the entire supply chain, from agriculture to retail [7] - Increased demand for high-quality raw materials is prompting agricultural adjustments, particularly for health-oriented crops like chickpeas and nuts [7] - The need for cold chain logistics is rising due to the shorter shelf life of lightly processed snacks, with a reported 15% increase in refrigerated healthy snack offerings in Europe [7] Challenges - Lightly processed snacks face challenges such as shorter shelf life, requiring frequent restocking and increased inventory management pressure [8] - The necessity for refrigeration adds to logistics and sales costs, particularly for e-commerce channels [8]