Core Viewpoint - Mingyue Lens is entering a new strategic phase, emphasizing innovation and commitment to visual health, while leveraging its brand ambassador, Olympic diving champion Guo Jingjing, to enhance brand recognition and social responsibility in youth myopia management [1][3][9]. Group 1: Brand Development and Strategy - Mingyue Lens has evolved from a "hidden champion" focused on technology research to the leading domestic lens brand in market share, driven by innovation in product iteration, technological breakthroughs, and market expansion [3]. - The company has committed to investing approximately 150 million yuan in research and development over the past five years, with a projected investment of no less than 300 million yuan in the next five years, aiming for at least 5% of sales revenue [5]. - Mingyue Lens aims to establish itself as a technology-driven company, emphasizing the importance of protecting visual health for Chinese consumers [5]. Group 2: Product Innovation and Market Position - Mingyue Lens has introduced innovative products such as the Easy Control, PMC Ultra Bright, and high-index thin series lenses, catering to diverse consumer needs [5]. - The company has achieved significant technological advancements, including self-developed 1.71 refractive index lenses and pioneering 3D internal engraving technology [13]. - Clinical research indicates that the Easy Control Pro 2.0 lens effectively slows myopia progression with an efficacy rate of 73.82% [15]. Group 3: Partnerships and Collaborations - Mingyue Lens has signed a cooperation agreement with the Jenvis Innovation Research Center at Jena University, aiming to integrate strengths in optical technology research and accelerate internationalization [17]. - The collaboration is expected to enhance Mingyue Lens's position as a representative brand in the optical field on the international stage [17]. Group 4: Social Responsibility and Awareness - The partnership with Guo Jingjing aims to raise awareness about youth myopia management, with initiatives like the Youth Vision Care Program launched during the brand event [9]. - Mingyue Lens emphasizes the importance of social responsibility in addressing the severe issue of myopia among youth, aligning its brand mission with public health goals [9][15].