今年以来，各地锚定冰雪经济赛道密集出台扶持政策和创新发展举措。从北国林海的雪原盛景迎客来， 到南方室内雪场的热闹喧嚣人气旺，昔日受限于季节与气候的冰雪"冷资源"，正变为撬动全域消费、赋 能产业升级的发展"热引擎"。 各地以冰掘"金"，这份"金"，是冰雪消费催生的市场红利，是产业升级孕育的发展新机遇，更是全域协 同撬动的万亿元级经济增量。 本报记者 毛艺融 张芗逸 近日，《证券日报》记者深入河北正定、北京密云、浙江义乌等地调研发现，政策支持与产业升级正为 冰雪经济注入持续发展动力。南北联动、冷热交融间，冰雪经济不断解锁消费新场景、培育产业新动 能，以踏雪寻"金"的实干探索，书写出经济高质量发展的新答卷。 消费破圈： 从单一体验到生态集群 消费场景的创新打破了冰雪经济的时空边界。京张高铁"雪具便利行"服务精准落地，8座车站联动赋能 滑雪出行，带动崇礼客流与周边消费同步攀升；北京室外冰场成市民休闲打卡地；河北恒温雪道上四季 皆有逐雪身影……冰雪运动正从专业小众走向日常普惠，勾勒出消费新图景。 腊月的北京密云南山滑雪场，雪道上的身影穿梭如织。全副武装的专业玩家腾跃出利落弧线，亲子家庭 在初级道上体验滑雪的乐趣，雪场周 ...

Core Insights - The ice and snow economy is transforming from a seasonal niche to a significant driver of consumption and industrial upgrades, supported by various local policies and initiatives [1][4] - The integration of ice and snow activities with commercial, cultural, and tourism sectors is creating a new consumption landscape, enhancing domestic demand and economic growth [2][3] Policy Support - Continuous policy incentives are accelerating the development of the ice and snow economy, with local governments implementing various action plans to enhance winter tourism and ice sports facilities [4] - Reports indicate that the ice and snow industry is becoming a strong segment within the tourism sector, with ample growth potential driven by events and policy guidance [4] Consumption Trends - The ice and snow economy is evolving from a seasonal focus to a year-round activity, with increasing demand for personalized and high-end experiences [3][6] - New consumption scenarios are emerging, such as indoor ski resorts and year-round ice parks, which are breaking the seasonal consumption bottleneck [3][6] Industry Expansion - The number of companies in the ice and snow industry has reached 18,492, showing significant growth and vitality in the sector [6] - The industry is characterized by trends of high-end, integrated, and digital development, with technological innovation driving these changes [6] Cross-Industry Integration - The "ice and snow +" model is gaining traction, with various sectors like education, tourism, and wellness integrating with ice sports to create diverse business opportunities [7] - Collaborative initiatives, such as partnerships with schools for ice sports training, are fostering talent development and expanding market reach [7] Investment Landscape - Capital is increasingly focused on equipment manufacturing, consumer experiences, and smart technologies within the ice and snow sector, with significant investments in early-stage companies [11] - The export of Chinese ice sports equipment is growing, with a notable increase in demand from international markets following the 2022 Winter Olympics [11] Development Pathways - Companies are exploring international markets as a growth strategy, with evidence of strong export performance in the ice sports equipment sector [11] - The industry is encouraged to enhance core technology development, extend the "ice and snow +" business model, and lower consumer entry barriers through policy support [9]