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特斯拉(TSLA.US)低价Model Y进军欧洲“血战红海”,十余款低价竞品严阵以待
Zhi Tong Cai Jing· 2025-10-08 13:21
Core Insights - Tesla has launched lower-priced versions of its Model Y and Model 3, priced at $39,990 and $36,990 respectively, to penetrate the competitive European market [1] - The European market is saturated with over ten electric vehicle models priced below $30,000, posing a significant challenge for Tesla [1] - Tesla's market share in Europe has nearly halved to approximately 1.5% due to outdated product lines and negative consumer sentiment towards Elon Musk [2] Group 1: Market Competition - The competition in the European electric vehicle market has intensified, with many local and Chinese brands offering lower-priced alternatives [1][4] - Analysts predict that over 25 new electric vehicle models will be launched in Europe next year, further increasing competition [6] - Tesla's lower-priced Model Y may help maintain sales levels in Europe, but it is unlikely to single-handedly open up the market [6] Group 2: Market Dynamics - In the U.S. market, Tesla's lower-priced Model Y is competitively priced against models from Hyundai, GM, and Volkswagen, but the expiration of a $7,500 tax credit may lead to a contraction in demand [2] - Tesla's global delivery volume is expected to decline for the first time in 2024, with a projected 10% drop this year [2] - In China, Tesla's new low-priced models are still priced higher than local competitors like BYD and Wuling, which dominate the market [3]