特斯拉（Tesla）首席执行官埃隆·马斯克（Elon Musk）。图片来源：Kevin Dietsch/Getty Images 特斯拉已正式让出蝉联多年的全球电动汽车销冠宝座。在比亚迪凭借亚洲市场销量暴涨实现领跑的同 时，埃隆·马斯克旗下汽车需求陷入停滞。这一行业格局的更迭，恰逢特斯拉公布年度交付量连续第二 年下滑，凸显出全球电动汽车竞争格局已迅速向中国倾斜。此前，美国总统唐纳德·特朗普——这位与 马斯克时敌时友的政治盟友——已终止联邦电动汽车购车补贴政策。福特（Ford）首席执行官吉姆·法 利（Jim Farley）曾在去年9月预言，该政策的终结将导致美国电动汽车市场规模缩水50%。 比亚迪上周宣布，2025年纯电动车销量达226万辆，同比增长近28%，成为全球电动汽车销量冠军。这 家总部位于深圳的企业公布的纯电动车销量数据，尚未包含其庞大的插电式混合动力车型。若计入该品 类，比亚迪2025年新能源汽车总销量约达460万辆。 相比之下，特斯拉报告称其2025年交付量降至约160万辆，较2024年下滑8%-9%，远低于比亚迪的纯电 动汽车销量。这标志着特斯拉连续第二年销量下滑，其交付量峰值出现在2023年， ...

点击蓝字关注我们 长江商报记者 黄聪 怀揣着万亿元薪酬方案，特斯拉（NASDAQ：TSLA）首席执行官埃隆·马斯克要为公司销量加把劲了。 1月2日，特斯拉公布的数据显示，该公司2025年全球交付汽车163.6万辆，同比下降约8.6%。 值得一提的是，比亚迪2025年全球纯电动汽车销量达226万辆，同比增长28%。这意味着，特斯拉纯电动汽车年销量首次被中国汽车制造商比亚迪超越。 2025年前11个月，特斯拉在中国市场的挂牌销量达53.19万辆，较上年同期57.42万辆下降7.37%，低于其2025年全球销量降幅。中国依然是其全球最大单 一市场。 全球交付量降8.6% 1月2日，特斯拉公布的数据显示，该公司2025年全球交付汽车163.6万辆，同比下降约8.6%。 就在前一天，1月1日，比亚迪表示，2025年其全球纯电动汽车销量达226万辆，同比增长28%。其中，越来越多的销量来自中国以外的亚洲、欧洲和拉丁 美洲市场。 这意味着，特斯拉纯电动汽车年销量首次被中国汽车制造商比亚迪超越。 实际上，2023年四季度，比亚迪纯电动汽车首次在季度销量上已超过特斯拉，但特斯拉在全年销量上仍保持领先。 数据显示，2025年，特 ...

Core Insights - Tesla's market share in China's EV sector has significantly decreased from 8.7% in September to 3.2% in October, indicating a drop to a three-year low in sales [1] Competition Landscape - Xiaomi has emerged as a direct competitor in the upper segment of the Chinese EV market, with its U7 SUV and Sue7 sedan achieving record sales in October, selling nearly 109,000 cars in Q3 compared to Tesla's 170,000 [2] - Leap Motor, a Chinese EV startup, has begun to outperform its peers in sales and stock price, with its C10 midsized SUV priced at approximately half of Tesla's Model Y [3] - Jile Geom Shining Yuen has become the top EV sales champion in China this year, targeting the budget segment with vehicles priced under $10,000, reflecting a shift in consumer preferences towards value [3][4] Market Trends - The Chinese government plans to end its tax rebate program for EV buyers by the end of December, which may intensify competition in the market [5] - Traditional automakers like Jile are making significant inroads into the EV market, while tech giant Huawei is also becoming a notable competitor by partnering with established car manufacturers [4] Industry Challenges - The EV market in China is crowded, with many state-backed and private companies, leading to challenges in consolidation and competition [8] - Analysts suggest that Tesla's business model, which does not prioritize frequent model refreshes, may hinder its competitiveness compared to Chinese companies that regularly release new models [8][9]

Core Insights - Tesla's sales in Europe have significantly declined in October, particularly in Spain, the Netherlands, and Nordic markets, highlighting ongoing challenges in the European market [1][2][3] Sales Performance - In Sweden, Tesla's new car registrations dropped by 89%, while Denmark saw a decline of 86%, Norway 50%, and the Netherlands 48%. In Spain, Tesla's sales fell by 31% [1] - As of September, Tesla's sales in Europe had decreased by 28.5% year-over-year [1] - In Sweden, Tesla sold only 133 vehicles, trailing behind Porsche, which sold 172 vehicles, with a year-over-year decline of 67% [2] Market Competition - The increase in electric vehicle options from traditional manufacturers and ambitious Chinese brands has reduced Tesla's market dominance, as noted by Electrifying.com CEO Ginny Buckley [1] - In Denmark, Tesla has been surpassed by Chinese brands such as BYD, Xpeng, and Zeekr [1] - In Spain, Tesla sold 393 vehicles in October, significantly behind competitors like SAIC MG (3,725 vehicles), BYD (2,806 vehicles), and Chery's Omoda and Jaecoo (1,433 and 974 vehicles, respectively) [1] Consumer Sentiment - There is a noted consumer backlash against CEO Elon Musk, which may be impacting Tesla's sales performance in Europe [1][2] - Research manager Siara Cook from New AutoMotive indicated that mainstream brands in the EU have also seen sales declines, but Tesla's drop of nearly 39% stands out, suggesting Musk's influence plays a significant role [2]

Core Insights - Tesla has launched lower-priced versions of its Model Y and Model 3, priced at $39,990 and $36,990 respectively, to penetrate the competitive European market [1] - The European market is saturated with over ten electric vehicle models priced below $30,000, posing a significant challenge for Tesla [1] - Tesla's market share in Europe has nearly halved to approximately 1.5% due to outdated product lines and negative consumer sentiment towards Elon Musk [2] Group 1: Market Competition - The competition in the European electric vehicle market has intensified, with many local and Chinese brands offering lower-priced alternatives [1][4] - Analysts predict that over 25 new electric vehicle models will be launched in Europe next year, further increasing competition [6] - Tesla's lower-priced Model Y may help maintain sales levels in Europe, but it is unlikely to single-handedly open up the market [6] Group 2: Market Dynamics - In the U.S. market, Tesla's lower-priced Model Y is competitively priced against models from Hyundai, GM, and Volkswagen, but the expiration of a $7,500 tax credit may lead to a contraction in demand [2] - Tesla's global delivery volume is expected to decline for the first time in 2024, with a projected 10% drop this year [2] - In China, Tesla's new low-priced models are still priced higher than local competitors like BYD and Wuling, which dominate the market [3]

Group 1 - The CEO of Ford, Jim Farley, stated that Chinese automakers dominate the global electric vehicle (EV) market, and the competitive strength comparison between Chinese and American automakers is "not comparable" [1][3] - Farley referred to the competitive landscape in the EV industry, describing China as a "700-pound gorilla," indicating that American companies like Tesla, General Motors, and Ford cannot compete effectively with Chinese firms [3] - Farley has previously expressed concerns about China's advancements in the EV sector, noting that 70% of the world's electric vehicles are manufactured in China, with superior cost and quality compared to Western counterparts [3] Group 2 - According to data from the China Association of Automobile Manufacturers, in the first half of this year, China's new energy vehicle production and sales reached 6.968 million and 6.937 million units, respectively, representing year-on-year growth of 41.4% and 40.3% [4] - The market share of new energy vehicles in China's total vehicle sales reached 44.3% [4] - In Europe, the sales of Chinese electric vehicles increased by 47.5% in June, achieving a market share of 5.5%, and by the end of July, the registration of Chinese electric vehicles in Europe grew by 91%, nearly doubling their market share to 5.1% [4] Group 3 - In contrast, the growth rate of electric and hybrid vehicle sales in the U.S. has been slower, increasing from 12% of light vehicle sales at the beginning of 2022 to 20% by the end of the year [4] - High inventory levels of electric vehicles at U.S. dealerships indicate a potential cap on market demand [4] - The U.S. Congress is moving to eliminate tax credits for electric vehicle purchases to allocate funds for other priorities [4]

Group 1: Market Dynamics - The European electric vehicle market is experiencing intensified competition as Chinese automakers expand their presence, prompting German manufacturers to prepare for a counter-offensive [1][3]. - In the second quarter of this year, Chinese brands achieved a record market share of 5.7% in the UK and Europe, with their share in the electric vehicle market rising to 10.7% [3]. - Volkswagen currently holds a dominant position in the European electric vehicle market with a share of 30% as of August [3][4]. Group 2: Company Strategies - Volkswagen is launching four entry-level electric vehicles with a starting price of €25,000 (approximately 210,000 RMB) and believes its new models are highly competitive against Chinese rivals [4]. - Mercedes-Benz and BMW are also focusing on enhancing their electric vehicle offerings, with Mercedes-Benz emphasizing software upgrades and battery longevity, while BMW is closely monitoring the competitive pricing landscape in China [4][5]. - BYD plans to introduce ultra-fast charging technology in its European models and aims to produce all electric vehicles in Europe within three years [5]. Group 3: Industry Trends - The Munich Auto Show has become a platform showcasing the growing presence of Chinese automakers, with 116 exhibitors from China, indicating a shift in the competitive landscape [7]. - In the first eight months of this year, China's automobile production and sales exceeded 20 million units for the first time, with new energy vehicle sales reaching 45.5% of total new car sales [8]. - The competition in the electric vehicle sector is expected to continue to escalate as more Chinese brands enter the European market, challenging established players [6][7].

Core Viewpoint - Tesla's sales in several European markets have declined significantly due to intense competition and consumer dissatisfaction with Elon Musk's political stance [3][4]. Group 1: Sales Performance - In August 2024, Tesla's vehicle registrations in France dropped by 47.3% compared to the same month in 2023, while the overall automotive market in France grew by nearly 2.2% [3]. - Tesla's registrations in Sweden fell by over 84%, in Denmark by 42%, and in the Netherlands by 50% [3]. - In Norway, Tesla's registrations increased by 21.3%, but this growth was overshadowed by BYD's 218% surge [3][4]. - In Spain, Tesla's sales reached 1,435 units, a 161% increase from 549 units in August 2023, yet BYD's sales grew over 400% to 1,827 units [3]. Group 2: Competitive Landscape - Tesla faces challenges due to a smaller, aging vehicle lineup, with no new market models launched since the Model Y in 2020, while competitors are introducing new models [4]. - The market share of Tesla in Western Europe decreased from 2.5% in 2024 to 1.7% in the first half of 2025, indicating a more competitive environment [5]. Group 3: Consumer Sentiment - Elon Musk's political affiliations have polarized consumer opinions, with over half of surveyed individuals stating that Musk's influence delays their purchase of Tesla vehicles [5]. - The brand's dominance is no longer taken for granted, reflecting a shift in consumer sentiment [5]. Group 4: Impact on Used Car Market - Tesla's significant price cuts on new vehicles have adversely affected the value of used Teslas, with a 270% increase in used Tesla sales recorded in July 2023 [6]. - The average price of used Model Y vehicles has dropped by 41% since July 2023 [6].

Core Insights - Global electric vehicle sales increased by 22% year-on-year in June, surpassing 1.8 million units, with pure electric vehicle sales growing by 24% to over 1.1 million units [1] - The global electric vehicle market share reached 28% in June, up from 24% in the first half of the year [1] - BYD and Tesla continue to lead the market, but the competitive landscape is shifting with brands like Geely and new entrants like Leap Motor and Xiaomi gaining traction [1] Market Overview - In China, automotive production and sales exceeded 15.6 million units in the first half of 2025, marking a year-on-year growth of 12.5% and 11.4% respectively [3] - New energy vehicles (NEVs) accounted for 44.3% of total sales, with production and sales of NEVs reaching 6.968 million and 6.937 million units, reflecting growth rates of 41.4% and 40.3% [3] - The export of NEVs saw a significant increase, with a 75.2% year-on-year growth, contributing to the overall automotive export growth of 10.4% [3][4] European Market Dynamics - In Europe, electric vehicle sales rebounded, with pure electric vehicle sales reaching 1.19 million units in the first half of the year, a 24.9% increase [5] - The market share for pure electric vehicles in Europe reached 17.47%, while plug-in hybrid vehicles saw a 21.2% increase in sales [5] - The decline in gasoline and diesel vehicle sales has been significant, with diesel vehicle market share dropping below 10% [6] Brand Performance - BYD maintained its position as the top-selling brand globally, with nearly 2 million units sold in the first half of the year, while Tesla's sales fell to approximately 720,000 units [15][16] - Geely and Wuling also performed well, with Geely's Star Wish and Panda Mini contributing to its rise to third place [16] - Chinese brands accounted for 17 out of the top 20 electric vehicle models sold globally, with BYD having 10 models on the list [12][14] U.S. Market Insights - In the U.S., electric vehicle sales reached a record high, with pure electric vehicle sales growing by 1.5% to 607,000 units [9] - Anticipation of the expiration of federal tax credits has led to a surge in sales, with July seeing a 20% year-on-year increase [9][10] - Tesla remains the market leader in the U.S., but its market share has declined from 50.1% to 44.7% [10]

Core Viewpoint - Tesla is facing significant challenges in the Chinese market, including declining sales and increased competition, but it is introducing the Model Y L to potentially boost sales in this crucial region [2][6][10] Group 1: Sales Performance - Tesla sold 128,803 electric vehicles (EVs) in China during Q2, marking a 4.3% decline from Q1 and an 11.7% drop year-over-year [3] - Global deliveries for Tesla decreased by 13.5% in Q2, the worst quarterly decline in over a decade, largely driven by weakness in the Chinese market [5] Group 2: Competitive Landscape - The Chinese market is experiencing a brutal price war, with domestic brands like Nio implementing significant price cuts [2][5] - The Model Y L is positioned to compete in the growing six-seat SUV segment, which has seen increased interest from consumers [9] Group 3: Model Y L Introduction - The Model Y L is a stretched six-seat version of the popular Model Y, designed to cater to Chinese customers who prefer larger family vehicles [6][8] - Priced at approximately 339,000 RMB ($47,180), the Model Y L is more competitive than the anticipated 400,000 RMB ($55,700) price point [8] Group 4: Market Outlook - Despite the introduction of the Model Y L, it is uncertain whether this will significantly impact Tesla's delivery numbers in China due to ongoing competition and market conditions [10]