特斯拉(TSLA.US)为其主力车型Model Y运动型多功能车(SUV)与Model3轿车推出了低价版本，然而这 款新车在欧洲市场将面临一场硬仗，而欧洲恰恰是该公司最需要打开局面的区域。周二发布的Model Y 标准版售价3.999万美元，Model3售价3.699万美元。两款新车将进入的欧洲市场，早已挤满了经济型电 动汽车(EV)：欧洲本土及中国品牌已推出十余款售价低于3万美元的车型，且未来还将有更多竞品入 市。 数十款电动汽车扎堆涌入欧洲展厅 在欧洲市场，特斯拉将面临众多低价竞品的冲击：例如比亚迪海豚冲浪(BYD Dolphin Surf)起售价2.3万 欧元(约合2.683万美元)、达契亚春天(Dacia Spring)1.68万欧元、雪铁龙e-C3(Citroen e-C3)SUV2.33万欧 元，且未来还将有更多新车推出。 这一情况与美国市场形成鲜明对比——目前美国市场售价低于3万美元的电动汽车仅有日产聆风(Nissan Leaf)一款。 "该市场的竞争已进入白热化阶段。"研究机构AutoForecast Solutions副总裁萨姆.菲奥拉尼(Sam Fiorani) 表示。他补充称，欧洲市场上 ...

Group 1 - The interest of UK car buyers in Chinese manufacturers' vehicles has surged, with over 1.4 million ad views for Chinese brands on Auto Trader in the first four months of this year, leading to a market share of 5.3% compared to 1.3% in the same period last year [1][2] - The inventory of Chinese electric vehicles listed on Auto Trader has increased more than tenfold year-on-year, exceeding 3,300 vehicles, with BYD accounting for about half of the ad views and inventory [1] - The rise in interest coincides with the UK pushing for zero-emission vehicle regulations, indicating a significant shift in consumer preference towards affordable foreign cars [2] Group 2 - Chinese electric vehicle manufacturers, including BYD, Leap Motor, and Xpeng, are entering the UK market, supported by advancements in battery technology that allow them to offer lower prices than Western competitors [1][2] - The trade turmoil caused by tariff wars between the US and EU has made the UK a more attractive market for Chinese car manufacturers, who are expected to launch more products [2] - Auto Trader's research indicates that brand loyalty among drivers for electric vehicles is lower compared to gasoline or diesel vehicles, suggesting a potential for growth in the electric vehicle segment [1]