Core Points - The "Shanghai Summer" International Consumption Season was launched on July 4, 2025, featuring over 300 summer activities from July to October, co-hosted by various Shanghai government departments [1] - China Eastern Airlines (CEA) is the global strategic partner for the event, showcasing its offerings during the launch ceremony [1] Group 1: Promotions and Offers - CEA has prepared over 1 million discounted tickets, 100,000 Shanghai Pass cards, and 100,000 free half-day transit tours for domestic and international tourists during the "Shanghai Summer" season [4] - The Shanghai Pass card, a collaboration between CEA and other organizations, is available for overseas sales for the first time, providing various discounts on transportation, tourism, shopping, and dining without the need for real-name authentication [4] Group 2: Strategic Initiatives - CEA aims to enhance its network accessibility and serve as a cultural bridge, launching a direct flight from Shanghai to Almaty on the same day as the event's kickoff [5] - The airline is collaborating with popular cultural brands to enrich the travel experience, exemplified by the launch of the "Dimoo 50th Anniversary of China-Thailand Diplomatic Relations" themed aircraft [5] - CEA plans to leverage the national 240-hour visa-free transit policy to attract global travelers to China, further deepening cross-industry collaborations [5]