Core Points - The "Shanghai Summer" International Consumption Season was launched on July 4, 2025, featuring over 300 summer activities from July to October, co-hosted by various Shanghai government departments [1] - China Eastern Airlines (CEA) is the global strategic partner for the event, showcasing its offerings during the launch ceremony [1] Group 1: Promotions and Offers - CEA has prepared over 1 million discounted tickets, 100,000 Shanghai Pass cards, and 100,000 free half-day transit tours for domestic and international tourists during the "Shanghai Summer" season [4] - The Shanghai Pass card, a collaboration between CEA and other organizations, is available for overseas sales for the first time, providing various discounts on transportation, tourism, shopping, and dining without the need for real-name authentication [4] Group 2: Strategic Initiatives - CEA aims to enhance its network accessibility and serve as a cultural bridge, launching a direct flight from Shanghai to Almaty on the same day as the event's kickoff [5] - The airline is collaborating with popular cultural brands to enrich the travel experience, exemplified by the launch of the "Dimoo 50th Anniversary of China-Thailand Diplomatic Relations" themed aircraft [5] - CEA plans to leverage the national 240-hour visa-free transit policy to attract global travelers to China, further deepening cross-industry collaborations [5]

Group 1 - China Eastern Airlines (CEA) launched 519,000 discounted tickets and various promotional activities for the upcoming "China Tourism Day" on May 18-19 [1][3] - CEA collaborated with the National Museum of China to host the "Diversity of Beauty - Ancient Greek Art Exhibition" at Beijing Daxing Airport, transforming the terminal into a cultural hub with interactive activities and prizes for passengers [3] - During the "China Tourism Day" event, CEA is offering travel benefits including 100,000 free transit tourism products and discounts on tickets to various scenic spots across the country [3] Group 2 - CEA upgraded passenger services for the domestically produced C919 aircraft, enhancing travel efficiency for passengers on the MU9192 flight from Beijing Daxing to Shanghai Hongqiao [4] - The MU9192 flight features a "fast check-in" channel, reducing the check-in deadline to 25 minutes before departure, and a dedicated boarding gate to expedite the boarding process [4] - CEA also opened a security check channel specifically for the C919 aircraft model, aimed at minimizing passenger wait times [4]

Group 1 - China Eastern Airlines launched a series of activities for "China Tourism Day" on May 18-19, featuring nearly 40 flights with creative themes to enhance passenger experience [2][4] - The airline collaborated with the National Museum of China to host the "Diversity of Beauty - Ancient Greek Art Exhibition" at Beijing Daxing Airport, attracting many travelers who participated in interactive activities and lucky draws [4] - Passengers on the themed flight MU5178 received commemorative boarding passes and custom cultural products, creating a festive atmosphere with themed decorations throughout the cabin [4] Group 2 - To support "China Tourism Day," China Eastern Airlines prepared travel benefit packages including 519,000 discounted tickets and 100,000 free transit tourism products, along with discounts on various scenic area tickets [6] - Travelers can enjoy discounts such as 15% off for the Yongle Palace Digital Art Exhibition and 50% off for performances at the Qingdao Olympic Sailing Center, showcasing the integration of air travel and cultural tourism [6]

Core Insights - Eastern Airlines achieved a record high in passenger transport during the "May Day" holiday, with 2.173 million passengers, a year-on-year increase of 16.1% [1] - The airline operated a total of 15,200 flights, marking a 19.8% increase compared to the previous year [1] Group 1: Domestic Operations - Eastern Airlines executed 13,065 domestic flights, transporting 1.835 million passengers, which is a 14.6% increase year-on-year [1] - Popular domestic routes included Shanghai to Beijing, Shanghai to Shenzhen, and Shanghai to Guangzhou, among others [3] - The airline increased flight frequency on routes such as Xi'an to Dunhuang and Shanghai to Lijiang to accommodate the surge in travel demand [3] Group 2: International Operations - Eastern Airlines operated 2,090 international and regional flights, carrying 338,000 passengers, reflecting a 24.9% increase year-on-year [1] - New international routes were launched, including Shanghai Pudong to Abu Dhabi, with increased frequencies to Toronto, Moscow, and Amsterdam [3] - The average weekly international flight volume exceeded 1,500 during the holiday [3] Group 3: Multi-Modal Transportation - Eastern Airlines promoted multi-modal transport products, including "air-rail" and "air-water" connections, enhancing transfer efficiency for passengers [4] - The "air-rail" service covers 47 hub cities and 792 railway stations, serving over 2.4 million passengers since its implementation [4] - The airline provides various premium services to enhance passenger experience, such as free city transport tickets and luggage handling [4] Group 4: Cultural Integration - Eastern Airlines collaborated with the Shanghai Museum to launch a themed aircraft, "Shangbohao," showcasing ancient Chinese art [5][7] - The airline plans to offer promotional tickets for cultural events and exhibitions, enhancing the integration of aviation and tourism [5] - For the upcoming "China Tourism Day," Eastern Airlines will introduce themed flights and special offers for passengers [7]