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“油电混共进” 一汽-大众大众品牌开启新能源2.0时代
Yang Shi Wang· 2026-01-30 03:12
Group 1 - In 2025, FAW-Volkswagen achieved total terminal sales of 1.587 million vehicles, maintaining its position as the top-selling joint venture automaker in China for seven consecutive years [1] - The Volkswagen brand sold 902,000 vehicles in 2025, with a 0.6 percentage point increase in market share for fuel vehicles, solidifying its position in the domestic fuel vehicle market [1] Group 2 - In 2026, FAW-Volkswagen's Volkswagen brand plans to launch 8 new models as part of its "oil-electric hybrid co-prosperity" strategy, aiming to create the most comprehensive and competitive product matrix in its history [3] - The Volkswagen brand will also introduce 2 pure electric models and 2 PHEVs, marking a significant shift towards a new energy 2.0 era [3] - The new models will incorporate advanced driving assistance systems and will be developed collaboratively by Chinese and German teams to better meet local market demands [3] Group 3 - The Chinese automotive industry is entering a new phase of rational competition focused on high-quality development, moving away from traditional price wars [5] - FAW-Volkswagen is adopting a customer-centric value marketing approach, introducing a new standard of "10 ones" to enhance user experience throughout the product lifecycle [5] - In 2026, the Volkswagen brand will continue to strengthen its foundation in the fuel vehicle market while advancing its new energy product lineup [5]