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“油电混共进全智”,一汽-大众大众品牌给出智电时代合资新答案
Zhong Guo Jing Ji Wang· 2025-11-26 01:47
Core Viewpoint - The 2025 Guangzhou International Auto Show marks a significant moment for FAW-Volkswagen as it showcases its commitment to the "oil-electric hybrid and intelligent" strategy, emphasizing innovation and technology in the automotive industry [1][5][6]. Group 1: Product Showcase - FAW-Volkswagen presents new models including the all-new Tayron L PHEV and the all-new ID.AURA, highlighting a strong product lineup that includes both traditional and electric vehicles [1][3]. - The company features its first global CMP platform concept car, ID.AURA, alongside various new energy models, demonstrating its comprehensive approach to product development [3][4]. Group 2: Market Trends - In October, China's new energy vehicle sales reached 1.715 million units, accounting for 51.6% of total new car sales, indicating a pivotal shift in the automotive market where new energy vehicles have surpassed traditional fuel vehicles [4]. - The fuel vehicle market remains competitive, with a total of 11.143 million units sold in the first ten months of the year, showing a year-on-year growth of 0.6% [4]. Group 3: Strategic Goals - FAW-Volkswagen aims to accelerate its electric transformation with a focus on the "oil-electric hybrid and intelligent" strategy, planning to launch 17 new models by 2029, including 14 new energy vehicles [5][13]. - The company emphasizes a commitment to R&D, aiming to shorten development cycles by over 50% to better meet customer demands [13]. Group 4: Technological Advancements - The company has developed the IQ.Pilot enhanced driving assistance system in collaboration with Zhuoyue Technology, which is now featured in several new models, enhancing the driving experience [11]. - FAW-Volkswagen's strategy includes a strong focus on local R&D to ensure that its technologies meet the specific needs of the Chinese market, thereby strengthening its competitive edge [9][11].
车展季·大咖说丨一汽-大众ID. AURA概念车亮相上海车展 吴迎凯:大众品牌加速向本土主导转变
Mei Ri Jing Ji Xin Wen· 2025-04-23 13:06
Core Viewpoint - The competition in the Chinese automotive market is intensifying, with companies like FAW-Volkswagen actively participating in product, technology, and brand battles to capture market share [1] Group 1: Product and Technology Development - FAW-Volkswagen unveiled the ID. AURA, its first global CMP platform concept car, aimed at young families in China [1] - The company is enhancing its smart driving capabilities with a self-developed smart cockpit, tailored to meet the needs of Chinese consumers [1] - The smart driving roadmap includes a three-step plan, with the goal of achieving smart driving 2.0 by September, covering 95% of urban scenarios and 100% of highway scenarios [5] Group 2: Market Strategy and Sales Performance - In Q1, the domestic fuel vehicle market saw a decline of 4.8%, while FAW-Volkswagen's fuel vehicle sales increased by 1.4%, capturing a 1.1 percentage point increase in market share [1] - The company plans to launch multiple new models, including five electric vehicles and one new fuel vehicle, under a strategy of "oil-electric hybrid coexistence" starting in 2026 [5][2] Group 3: Strategic Collaborations - FAW-Volkswagen is collaborating with XPeng Motors to develop the CEA electronic architecture, which will be integrated into future electric models starting in 2026 [5][7] - The partnership is expected to enhance product development speed by over 30%, moving from a reliance on external technology to a more localized development approach [7]