Core Insights - The company has established a dedicated liquor division to enhance its supply chain and retail model, integrating online, offline, and group purchasing strategies [2] - For the period from January to August 2025, the company achieved liquor sales of 326 million yuan, reflecting a year-on-year growth of 16.7% [2] - The company is focusing on key sales periods such as the Spring Festival and Dragon Boat Festival, with notable brand performance including a 25.5% increase for Jian Nan Chun and a 13.9% increase for Ying Jia [2] - The company is expanding its consumer base and product offerings by introducing regional representative brands and traditional Chinese liquor, resulting in a 37.4% increase in sales of simplified packaging liquor [2] - The launch of the company's first private label beer, "He Jia Chun," has been positioned as a high-cost performance option for family gatherings, achieving sales of over 1 million yuan since its introduction in May [2]