" 押注前置仓业务，京东酒世界尚未破局。 " 作者丨王薇 编辑丨应梅 雷峰网独家获悉，京东酒世界负责人刘俊近期已离职，此次变动后，原酒世界业务团队整体划归闫小兵负 责的创新零售事业部，由该事业部旗下京喜通业务部总经理冮建全面接管。 据知情人士表示，刘俊是被动离开的，核心是其负责的京东酒世界业务表现不佳，而关键导火索，是其近 年主导的酒世界前置仓项目烂尾，该影响占比约六七成，直接决定了此次人事调整。而此次接手的冮建是 酒世界最早的负责人。 根据公开资料显示，刘俊 2008 年加入京东，2020年前后开始担任京东酒世界负责人，在此之前曾任京 东家电专卖店总经理。作为京东体系内成长起来的 "老将"，她拥有丰富的一线实战经验，职业生涯覆盖 3C 家电采销、自营产销、市场营销等多个核心岗位。 京东前员工钟言爆料，刘俊曾因产假时间极短，火速返岗，一度在京东内部被树立为"工作榜样"。 据悉，京东酒世界成立于2018年7月，最初是京东集团投资并授权，由润京信息科技（江苏）有限公司独 家运营的酒类无界零售项目。其前期并没有选择自建门店的形式，而是以合资运营的模式快速整合优质烟 酒店。 2021年，京东酒世界对模式进行了全新升级 ...

Core Viewpoint - Huazhi Wine's "Huazhi Preferred" supply chain strategy aims to enhance product quality and competitiveness in the Chinese liquor market through the establishment of an expert committee and a focus on superior cost-performance ratio [2][7]. Group 1: Expert Committee Formation - The "Huazhi Preferred Expert Committee" was officially established, comprising top industry experts, including leaders from the China Food Industry Association and renowned figures in the liquor sector [2]. - The committee's expertise spans production, research and development, sensory evaluation, and scientific testing, ensuring a high standard for the quality evaluation system of Chinese liquor [4]. Group 2: Selection Process - During the selection event, the expert team evaluated over fifty liquor samples across four major flavor profiles, dedicating four hours to the assessment process [4]. - The products were subjected to a multi-dimensional and cross-flavor verification system to ensure quality and consistency [4]. Group 3: Strategic Positioning - "Huazhi Preferred" emphasizes a "superior cost-performance ratio," aiming to provide better quality at the same price point and more competitive pricing for the same quality [7]. - The strategy is built on Huazhi's existing "genuine liquor guarantee system," proprietary brands, and regional supply chains, focusing on creating a modern and intelligent retail experience [7]. Group 4: Future Plans and Market Impact - Future initiatives include collaborations with famous liquor brands for cultural and creative partnerships, as well as the introduction of authoritative testing and large-scale consumer evaluations [10]. - The shift from channel competition to deepening supply chain value aims to drive the liquor retail sector towards quality and systematic development, with potential positive impacts on consumer behavior [10].

Group 1 - The core point of the article is that the control of Jiubianli has changed hands, with Henan Qiaohua's 51% stake being auctioned and acquired by Chongqing Chuangdongfang Huake Equity Investment Partnership for approximately 68.4 million yuan [1] - The auction process involved three separate bids, with a total starting price of 67.12 million yuan, which is about 70% of the market valuation of 95.9 million yuan [1] - The new controlling entity, Chuangdongfang Huake, is a professional equity investment firm with a focus on sectors such as AI, biotechnology, and consumer technology [2] Group 2 - Following the acquisition, the integration of Jiubianli with Chuangdongfang Huake's existing investments, particularly the "Jiukuai Dao" platform, is anticipated to be a focal point for the industry [3] - Jiubianli's value is attributed to its extensive network of over 300 stores and 6 million members, which are seen as essential infrastructure rather than mere shell resources [3] - The immediate retail sector is gaining traction in the liquor industry, with significant growth observed during major promotional events, indicating a shift in consumer purchasing behavior [4] Group 3 - The previous control of Jiubianli faced challenges due to the investigation of its former actual controller, which has left unresolved debt issues with various stakeholders [4] - Chuangdongfang Huake, backed by multiple state-owned guiding funds and industrial capital, is expected to have the capacity to inject significant capital to stabilize Jiubianli's operations [4] - The ongoing restructuring under new ownership will be closely monitored as Jiubianli seeks to regain trust and operational stability [4]

Core Viewpoint - The ownership of Jiu Bian Li has changed hands, with Henan Qiaohua Commercial Management Co., Ltd. selling its 51% stake to Chongqing Chuangdong Huake Equity Investment Partnership for approximately 68.4 million yuan [2] Group 1: Ownership and Auction Details - The 51% stake in Jiu Bian Li was auctioned in three parts, with a total starting price of 67.12 million yuan, which is about 70% of the market valuation of 95.9 million yuan [2] - The auction saw competitive bidding for one of the shares, which sold for 5.23 million yuan after a 31.7% premium, while the other two shares sold at the original price [2] Group 2: New Ownership and Investment Background - Chongqing Chuangdong Huake is a professional equity investment firm backed by Tianyin Holdings and other investors, with a focus on sectors like AI, biotechnology, and consumer goods [3] - The new owner, Xiao Shuilong, has previously invested in the liquor sector through Chuangdong Huake, indicating a strategic interest in the industry [3] Group 3: Strategic Integration and Market Potential - Jiu Bian Li's value lies in its network of over 300 stores and 6 million members, which are seen as essential infrastructure rather than mere shell resources [4] - There is speculation that Jiu Bian Li may integrate with "Jiu Kuai Dao," a new retail platform co-founded by Chuangdong Huake, to enhance operational efficiency [4][5] Group 4: Market Trends and Challenges - The instant retail model is gaining traction in the liquor industry, with significant sales growth observed during major shopping events, indicating a shift in consumer purchasing behavior [5] - However, Jiu Bian Li faces challenges in rebuilding trust and addressing outstanding debts from its previous management before it can fully capitalize on its new ownership [5][6]

Core Viewpoint - The establishment of Lejing Liquor Store in Honggutan District indicates a new player in the liquor retail market, with a registered capital of 180,000 RMB and a focus on both licensed liquor sales and general internet and food sales [1] Company Summary - Lejing Liquor Store is registered as an individual business entity with a legal representative named Yu Ronghua [1] - The registered capital of the company is 180,000 RMB [1] - The business scope includes licensed liquor sales, which require approval from relevant authorities, and general internet sales and food sales, specifically pre-packaged food [1]

Core Viewpoint - The company emphasizes the importance of its beverage procurement and sales operations, establishing a dedicated beverage division to enhance supply chain management and develop a new retail model that integrates online, offline, and group purchasing channels [1] Group 1: Sales Performance - From January to October, the company achieved beverage sales of 412 million yuan, representing an 11% year-on-year increase [1] - The sales structure has evolved to a model that combines online and offline sales while advancing in both high-end and niche markets [1] Group 2: Brand Management - The company has strengthened its direct brand management, with key brands such as Gujing, Yingjia, Rio, and Zongzi collectively increasing sales by 4 million yuan [1] Group 3: Group Purchasing Channel - The company has focused on developing its group purchasing channels, achieving cumulative group sales of 27.25 million yuan, which is an 8% increase year-on-year [1] Group 4: New Product Launch - The company launched its first proprietary brand, "Hejia Chun" beer, positioned as a high-cost-performance option for family gatherings, with sales exceeding 1.2 million yuan since its introduction in May [1]

Core Insights - A new individual business named Shenzhen Nanshan Guiming Liquor Station has been established, with a registered capital of 20,000 RMB [1] Company Overview - The legal representative of the business is Fan Zhao [1] - The business scope includes wholesale and retail of daily necessities, health food (pre-packaged), and food sales (only pre-packaged food) [1] - The business is also authorized to engage in tobacco retail and liquor operations, subject to relevant approvals [1]

Core Points - A new individual business named "Runchuan Liquor Business" has been established in Dongpo District, Meishan City, with a registered capital of 20,000 RMB [1] - The legal representative of the business is Chen Long [1] - The business scope includes licensed activities such as liquor sales, food sales, and retail of tobacco products, which require approval from relevant authorities [1] - General activities include food sales (only pre-packaged food) and daily necessities sales, which can be conducted independently with a business license [1]

Core Insights - Chengdu's Pidu District has seen the establishment of a new individual business named "Daxing Tianxia Liquor Business," with a registered capital of 50,000 RMB [1] Business Overview - The legal representative of the business is Fan Cijin [1] - The business scope includes licensed projects such as liquor sales, food sales, and retail of tobacco products, which require approval from relevant authorities before operation [1] - General projects include delivery services, wholesale of daily necessities, retail of aquatic products, and sales of agricultural and sideline products, which can be conducted independently with a business license [1]

Core Insights - The company has established a dedicated liquor division to enhance its supply chain and retail model, integrating online, offline, and group purchasing strategies [2] - For the period from January to August 2025, the company achieved liquor sales of 326 million yuan, reflecting a year-on-year growth of 16.7% [2] - The company is focusing on key sales periods such as the Spring Festival and Dragon Boat Festival, with notable brand performance including a 25.5% increase for Jian Nan Chun and a 13.9% increase for Ying Jia [2] - The company is expanding its consumer base and product offerings by introducing regional representative brands and traditional Chinese liquor, resulting in a 37.4% increase in sales of simplified packaging liquor [2] - The launch of the company's first private label beer, "He Jia Chun," has been positioned as a high-cost performance option for family gatherings, achieving sales of over 1 million yuan since its introduction in May [2]