Financial Performance - Revenue decreased by 8.3% YoY from RMB 9,983 million to RMB 9,159 million[12] - Gross profit decreased by 10.2% YoY from RMB 3,416 million to RMB 3,069 million, with gross profit margin decreasing by 0.7 percentage points to 33.5%[12] - Operating profit decreased significantly by 41.6% YoY from RMB 483 million to RMB 282 million, with operating profit margin decreasing by 1.7 percentage points to 3.1%[12] - Profit for the period decreased by 40.8% YoY from RMB 338 million to RMB 200 million[12] - Profit attributable to owners of Pou Sheng decreased by 44.0% YoY from RMB 336 million to RMB 188 million[12] Financial Ratios and Management - SG&A expenses decreased by 5.3% YoY from RMB 3,052 million to RMB 2,890 million[12] - The number of employees decreased by 7% YoY from 20,700 to 19,200, reflecting active management on people efficiency[22] - Total borrowings increased significantly by 431.9% YoY from RMB 37 million to RMB 196.8 million[31] - Net cash decreased by 18.7% YoY from RMB 3,071.5 million to RMB 2,497.4 million[31] - Inventory days increased from 130 days in 1H24 to 146 days in 1H25[9] Channel Performance and Strategy - Online contribution reached a historical high, accounting for 33% of total sales, a 16% YoY increase[9] - Livestreaming sales increased by over 100% YoY[9] - Same Store Sales Growth in 1H25 experienced mid-teens percentage growth YoY[8] - The number of directly operated stores decreased by 2% YoY[22]

Core Viewpoint - The financial report of the sports retail giant, Tmall, for the fiscal year 2024/25 shows a significant decline in revenue and net profit, indicating challenges faced due to brand dependency and strategic adjustments by key partners [2][6]. Financial Performance - Total revenue for the fiscal year reached 27.0129 billion RMB, a year-on-year decrease of 6.8% [3][5]. - Net profit was 1.286 billion RMB, down 41.89% year-on-year, marking a five-year low [2][3]. - The gross profit margin was 38.4%, while the operating profit margin was 4.8% [3]. Brand Contribution - Nike and Adidas together contributed over 80% of total revenue, with Nike's sales in Greater China dropping by 17% [2][5]. - Revenue from other brands was 3.5048 billion RMB, accounting for 13% of total revenue, indicating a weak contribution from non-Nike and non-Adidas brands [5]. Strategic Adjustments - Tmall is restructuring its channel strategy, transforming physical stores into "experience centers" and enhancing online presence through WeChat mini-programs, resulting in a significant increase in direct online sales [3][4]. - The company is also diversifying its brand portfolio by partnering with high-end outdoor brands like Norrøna and Soar, aiming to reduce reliance on Nike [4]. Market Challenges - Despite efforts to diversify, Tmall faces challenges in improving short-term performance, particularly with new brands that may struggle against local competition and consumer awareness [5][6]. - The financial report reflects the anxiety of traditional sports retail agents in adapting to brand dependency and channel transformation [6].