Group 1 - The popularity of the Jiangsu Province urban football league, known as "Su Super," has led to a significant increase in sales of related cultural and sports products [1][4] - A canvas bag called "Nan Ge" gained viral attention, with over 1,000 units sold within five days at a price of 19.9 yuan, showcasing the impact of creative designs on sales [3] - Sales of football-related merchandise, including jerseys and shoes, have surged, prompting retailers to increase inventory and launch promotional activities [4] Group 2 - The sports consumption market is experiencing a continuous rise, with an increase in venue bookings as summer approaches [6] - In Yangzhou, local tourism departments have introduced significant benefits for residents of 12 neighboring cities, including free daytime entry to state-owned scenic spots during "Su Super" match weekends [6][8] - Various cultural performance units in the area are offering discounts and free ticket promotions, enhancing the appeal of the "Follow 'Su Super' to Tour Yangzhou" initiative [10] Group 3 - Hotels in Yangzhou are providing discounts of up to 20% on online booking platforms for residents of visiting teams' cities, along with complimentary access to various entertainment experiences [11]