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面对严峻公交传统实业经营形势 济南公交做对了什么?
Zhong Guo Qi Che Bao Wang· 2025-09-13 11:58
Core Viewpoint - The public transportation industry is undergoing significant structural adjustments, and Jinan Public Transport has successfully adopted a "Public Transport +" transformation strategy, achieving over 600 million yuan in revenue from its diversified operations [1][3][4]. Group 1: Business Operations - Jinan Public Transport operates as a municipal public service enterprise, managing 568 bus routes and 7,500 operational vehicles, with an annual passenger volume of 545 million [3]. - The company has implemented a "dual-wheel drive" strategy to enhance its market functions and expand its business scope through diversified operations [4]. - The "Public Transport +" model includes various sectors such as vehicle maintenance, energy supply, tourism, and catering services, contributing significantly to revenue [6][8]. Group 2: Revenue Generation - The "Public Transport + Maintenance" initiative has established nine automotive service stores and a vehicle inspection line, providing comprehensive automotive services [6]. - The "Public Transport + Energy" segment has six gas stations and eight charging stations, generating an annual energy sales revenue of 170 million yuan [6]. - The "Public Transport + Tourism" initiative has developed special tourist routes and sightseeing vehicles, achieving an annual income of 150 million yuan [6]. Group 3: Cultural and Advertising Initiatives - Jinan Public Transport has leveraged its advertising resources, including over 6,000 bus stops and 4,700 LED displays, to create a new revenue stream through vehicle advertising [6]. - The company is developing cultural products that incorporate local symbols and features, enhancing its brand image and market presence [6]. Group 4: Logistics Development - The company is expanding into the "Public Transport + Logistics" market, utilizing its fleet for rural logistics services, effectively addressing the "last mile" delivery challenge [8]. - A strategic partnership with Shunfeng Express has been established to enhance logistics services and convenience for residents [8]. Group 5: Government Support and Policy Framework - The success of Jinan Public Transport's transformation is supported by the Jinan Municipal Transportation Bureau, which has implemented policies to optimize urban transportation and promote high-quality public transport development [9][11]. - New regulations and financial support mechanisms have been established to ensure sustainable development in the public transportation sector [11][12].