Core Insights - The Hongqiao Pinhui platform serves as a year-round exhibition and trading platform, showcasing a wide variety of products from over 120 countries and regions, with more than 6,000 brands and over 90,000 products similar to those featured at the China International Import Expo [1] Group 1 - The platform aims to accelerate overseas companies' entry into the Chinese market [1] - In 2024, the platform's transaction volume is projected to reach 30 billion yuan [1] - Hongqiao Pinhui has established over 50 sub-centers nationwide to facilitate the quick transformation of exhibition products into marketable goods [1]

Core Viewpoint - The Shanghai Hongqiao International Central Business District is launching an action plan to promote the high-quality development of the live commerce economy, leveraging the influence of the China International Import Expo (CIIE) to transform exhibition products into commodities and exhibitors into investors [1][2] Group 1: Action Plan Overview - The action plan aims to create a layout for high-quality development of the live commerce economy, consisting of "one center, one service port, and multiple characteristic bases" [2] - "One center" refers to the establishment of a global exhibition live broadcast center that integrates online and offline activities, enhancing the spillover effect of the CIIE [2] - "One service port" is intended to develop a service port for the live commerce economy to expand its reach [2] - "N characteristic bases" will include the construction of specialized bases such as "live + industry" to support various sectors [2] Group 2: Goals and Initiatives - By 2026, the plan aims to establish a number of live commerce bases with a scale of billions, fostering influential live streaming platforms and MCN organizations with strong integration capabilities [1] - The initiative includes launching unique live streaming activities such as "Consul Live" and "Exhibition Live" to enhance engagement and product promotion [1] - The overall goal is to position Shanghai as the "capital of live commerce" and the "first city of quality live streaming," while accelerating the development of an international trade center platform [1]