记者丨唐唯珂 打法分野 零售江湖从无统一解法，山姆与胖东来的商业模式和打法迥异。 编辑丨张伟贤 郑州将成为全国唯一一座同时拥有山姆会员商店和胖东来的城市。 近日， 郑州郑东山姆会员店正式动工建设，标志着河南省首家山姆会员商店进入实施阶段。 而今年2月23日，胖东来创始人于东来 在社交媒体发文称，公司决定在郑州开设一个具有艺术特色的超市作品，带动郑州商业更加美好。据悉，胖东来郑州首店则将落户 于郑州高铁东站西广场地下商业项目。这也是胖东来自2007年进驻新乡后，时隔18年再次向外拓展，预计2026年元旦前正式亮相。 公开资料显示， 山姆会员商店河南首店总投资约7.2亿元，总占地约44.01亩，预计2026年开业。胖东来郑州首店与山姆郑州首店的 选址仅有6至8公里的车程。 随着山姆郑州门店效果图的公布和胖东来郑州首店进入施工状态，这两家中国零售市场的超市巨头，即将在中原大地同场竞技。 此前有零售供应链从业者向21世纪经济报道记者表示，未来区域性的特色商超必然会持续获得市场话语权，而在这场"贴身肉 搏"中，差异化定位和打法也许是每家零售商超需要持续钻研的课题。 图/21世纪经济报道 胖东来的根基，深扎在河南本土的土 ...

Core Viewpoint - The company reported lower-than-expected performance for 2024 and Q1 2025, with a decline in revenue but an increase in net profit for the full year 2024 [1] Group 1: Financial Performance - In 2024, the company achieved revenue of 6.949 billion, a year-on-year decrease of 5.20%, while net profit attributable to shareholders was 586 million, an increase of 16.05% [1] - In Q4 2024, the company reported revenue of 1.661 billion, a year-on-year increase of 0.34%, and net profit of 55 million, a year-on-year increase of 0.13% [1] - In Q1 2025, the company achieved revenue of 1.925 billion, a year-on-year decrease of 8.04%, and net profit of 265 million, a year-on-year increase of 0.7% [1] Group 2: Business Strategy and Operations - The company is optimizing its multi-format operations, with department stores, supermarkets, and electronics contributing 32.71%, 34.22%, and 21.58% to total revenue, respectively [2] - In 2024, the company plans to introduce over 2,000 new brands in department stores and enhance the shopping experience by increasing the share of experiential formats [2] - The company is focusing on direct sourcing for fresh produce and optimizing logistics to enhance its private label offerings, aiming for a private label sales share of over 20% [2] Group 3: Store Structure and Online Channels - The company operates 63 department stores, 19 supermarkets, and 9 electronics stores, with a net reduction of 5, 8, and 3 stores, respectively [3] - The online channel, based on "Tian Gou Wang," generated a GMV of 148 million, with sales reaching 93.05 million [3] - The new management team aims to revamp 20 key stores and open 12 franchise stores in lower-tier cities to drive growth [3] Group 4: Profitability and Cost Control - The company has improved profitability through better supplier collaboration and an increased sales share of high-margin products, achieving gross margins of 39.61% in 2024 and 44.80% in Q1 2025 [4] - The company has effectively managed operating and marketing expenses, with a period expense ratio of 23.68% in 2024 and 22.0% in Q1 2025, both showing a year-on-year decline [4] - The sales, management, and financial expense ratios have shown mixed results, with some categories experiencing slight increases while others decreased [4] Group 5: Investment Outlook - The company maintains a "buy" rating, supported by its strong regional presence and the new chairman's extensive experience in commercial real estate [5] - The company has adjusted its net profit forecasts for 2025-2026 to 672 million and 759 million, respectively, while introducing a new forecast of 821 million for 2027 [5] - The company is expected to maintain a stable dividend payout, with a dividend rate exceeding 50% for 2023-2024 [5]