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12000辆、20%份额、全品类第一!这个品牌“霸榜”的逻辑是啥?| 头条
第一商用车网· 2025-09-06 11:43
Core Viewpoint - The article highlights the remarkable achievement of a company in the competitive commercial vehicle market, where it has secured the top position across multiple segments, indicating a successful strategic layout and ecosystem development, alongside superior product capabilities [1][3]. Market Performance - In the first seven months of 2025, China's new energy commercial vehicle sales reached 453,000 units, marking a 55% year-on-year increase and a penetration rate exceeding 23.5%, indicating the industry's entry into a high-growth phase [3]. - The company has consistently ranked first in the new energy logistics vehicle sector and has recently entered the top three in the overall energy commercial vehicle rankings, showcasing its transition from a niche player to a mainstream market leader [3][5]. Product Leadership - The company leads in various vehicle categories, including light commercial vehicles, with a market share of 55% in the Super VAN segment and record highs in heavy trucks and buses [5]. - The launch of the Star Enjoy V7E model has been a significant event in the VAN market, achieving over 15,000 orders shortly after its release and becoming the segment's sales champion [8][10]. - The Star Enjoy V7E features advanced safety technologies and rapid charging capabilities, addressing user concerns about operational safety and range anxiety, which has contributed to its success [8][10]. Ecosystem Development - The company has shifted from a traditional sales model to a comprehensive service ecosystem, addressing the higher initial costs of new energy vehicles and concerns about battery usage and resale value [12][15]. - It has introduced a "five-in-one full-scenario vehicle ownership solution," which includes various purchasing and leasing options, significantly lowering the barriers to entry for users [12][14]. - The company has also developed over 30 service products covering all aspects of vehicle usage, enhancing user convenience and operational efficiency [14][15]. Future Outlook - The company aims to redefine industry service standards and become a partner in users' operational journeys, focusing on a full-cycle service model that includes vehicle ownership, usage, and replacement [15][16]. - With a penetration rate surpassing 23.5%, the company aspires to not only be a sales leader but also a standard setter in the industry, driving towards a more efficient, intelligent, and sustainable future for new energy commercial vehicles [16].