Core Insights - The event "New Spring Seeking 'Ji'" launched by Shanghai Nanxiang Impression City MEGA in collaboration with the popular IP "LINE FRIENDS" aims to blend traditional customs with modern urban life, providing an immersive experience for consumers [1][3] Group 1: Event Overview - The event features SALLY, a popular character from "LINE FRIENDS," who embarks on a whimsical adventure, symbolizing the arrival of the New Year and engaging consumers through interactive experiences and themed installations [1][3] - The narrative of SALLY's adventure includes her accidentally spilling paint that brightens the mall in auspicious yellow and winning a New Year equestrian competition, reinforcing the theme of "seeking, receiving, and gaining good fortune" [3] Group 2: Consumer Engagement - The event includes numerous photo spots and interactive points, allowing consumers to take pictures with SALLY and purchase limited-edition New Year merchandise, enhancing the immersive experience [5] - The event will run until March 8, inviting consumers to enjoy the festive atmosphere and the vitality of the city [5] Group 3: Performance Metrics - In 2025, Nanxiang Impression City MEGA achieved significant operational milestones, with total annual foot traffic nearing 40 million and total sales exceeding 4.9 billion [7] - The project has successfully implemented a "first-store economy" strategy, with over 400 brands, more than 50% being city-level first stores, and approximately 93% being regional first stores [10] Group 4: Operational Excellence - The project has demonstrated strong operational performance, with 33% of stores achieving annual sales of over 10 million and 20% exceeding 10 million [11] - The marketing activities in 2025, driven by original IP and international collaborations, have positioned the project as a leading commercial event hub in Shanghai, resulting in a 10% increase in sales and a 22% rise in foot traffic during peak periods [14] Group 5: Membership and Community Engagement - The membership system has shown remarkable results, with total active members surpassing 1.88 million, reflecting an 8% year-on-year growth [16] - The establishment of the "MEGA CLUB" has fostered a unique community, successfully hosting over 160 events, enhancing member loyalty and increasing high-net-worth member spending [16] Group 6: Future Outlook - Looking ahead to 2026, Nanxiang Impression City MEGA plans to optimize consumer experiences, leverage technology for smart commerce, and continue evolving brand and space interactions to become a platform for urban life co-creation [18]

记者 周楠 小朋友们喜爱的"艾莎女王"和"安娜女王"来上海了！日前，由上海南翔印象城MEGA与迪士尼中国 合作呈现的"迪士尼冰雪奇缘夏雪节"主题活动内地首站在南翔印象城MEGA与消费者见面。活动现场将 阿伦黛尔王国的经典夏季庆典带到上海，让消费者在炎炎夏日感受一步"穿越"的别样体验。 7月18日，两位"女王"来到商场内打造的"冰雪秘境"，在摇曳的棕榈树影与斑斓夏日色彩间舞动 挥"雪"。穿过连廊，四周繁花依旧，却逐感"气温"骤降，随着步入L1鹤舞中庭，视线所及雪花风车飘散 出唯美雪景，剔透冰凌悄然显现，奏响夏日寒冬的序曲，高达7米的冰雪城堡引人驻足，期待开启一场 梦幻奇遇。 此次活动为2025"上海之夏"国际消费季嘉定区的标杆活动，将延续至9月14日。在为期2个月的时间 内，上海南翔印象城MEGA将以"舞雪成花 绽放MEGA"为主题，打造多场活动。不仅有"迪士尼冰雪奇 缘夏雪节"，还有"迷你世界方块宇宙互动体验夏令营"全国首展，为小朋友提供欢乐天地。 启动仪式上，"崇邦×大麦麦座全国首个商场娱乐购票大会员系统"发布上线，标志着虹口"票根经济 4.0"成功迭代升级。该系统基于滨港20+娱乐业态全新组合，通过以大麦 ...