2月1日，春节假期首日（2月15日）火车票正式开售。截至目前，春运火车票已发售超5000万张。受返 乡探亲、旅游出行需求带动，全社会跨区域人员流动量将达到95亿人次，预计创历史新高。今年春节， 分段式错峰出行兴起，不少游客选择在春节假期前率先进行"早鸟游"，随后在节中二次出游。北京领跑 春节国内传统目的地，上海、广州、成都、深圳、昆明等城市紧随其后。同时，也有越来越多的游客前 往小城寻找年味，安阳、德宏、阿勒泰、文昌等小众目的地预订热度增长显著，春节氛围、年俗场景、 稀缺资源成为这些"黑马"的独特吸引力。 节中出行预订量同比增长超30% 春节假期首日火车票于今日正式开售。截至1月31日，铁路部门已累计发售春运火车票超5000万张。国 务院新闻办公室1月29日新闻发布会上，国家发展改革委副主任李春临表示，受返乡探亲、旅游出行需 求带动，全社会跨区域人员流动量将会达到95亿人次，预计创历史新高。 北京商报记者从多家旅游平台获悉，由于今年春节假期时间较长，游客的出行更加分段化，不少游客选 择春节假期前率先错峰进行"早鸟游"，随后在节中二次出游。 途牛旅游网数据显示，今年春节假期，选择假期前错峰游的用户占比接近35% ...

Core Insights - The report by Tongcheng Travel highlights a significant increase in travel activity during the 2026 Spring Festival, driven by the longest holiday period in history and a trend of combining leave days for extended vacations [1] - The report indicates that the proportion of travelers during the Spring Festival is expected to rise, approaching the numbers of those returning home, with diverse travel needs leading to a "composite Spring Festival" experience [1] Group 1: Travel Trends - The report shows a surge in hotel bookings in Guangdong, with a 169% increase compared to the same period last year, driven by unique regional customs and events [1] - Qingyuan City in Guangdong has seen a remarkable 342% increase in hotel bookings, ranking sixth nationally [2] - The top destinations for experiencing local customs include Guangdong, Fujian, and Sichuan, with Guangdong leading due to its distinctive Lingnan traditions [3][4] Group 2: Popular Destinations - Sichuan's tourism is boosted by events like the Zigong Lantern Festival, with hotel bookings in Chengdu ranking fourth among popular destinations [4] - Hainan has experienced a 191% increase in hotel bookings, with Haikou and Sanya showing significant growth, indicating a trend towards higher quality and longer stays [6] - Yunnan is emerging as a "dark horse" destination, with hotel bookings in cities like Kunming and Dali seeing one to two times the increase compared to last year [7] Group 3: Domestic Travel Preferences - There is a growing trend of travelers opting for local hotels instead of staying with family during the Spring Festival, with cities like Ganzhou and Xinyang seeing booking increases of 252% and 169% respectively [9] - The report notes a rise in "reverse Spring Festival" travel, where young people bring their parents to urban centers for the holiday, leading to increased flight bookings from smaller airports to major cities [10] Group 4: International Travel Trends - The demand for outbound travel is increasing, with Southeast Asia remaining a top choice for Chinese travelers during the Spring Festival, including destinations like Bangkok and Singapore [11] - Midwestern cities are showing heightened enthusiasm for international travel, with cities like Chengdu and Wuhan making the top 15 source cities for outbound tourism [12]