Group 1 - The core viewpoint of the report indicates that the combination of the longest Spring Festival holiday and the "5 days off, 15 days on" leave trend is significantly boosting the travel market for the upcoming Spring Festival in 2026, with increasing booking trends for flights, hotels, and group tours [1] - The report predicts that the proportion of travelers during the Spring Festival will continue to rise, approaching the numbers of those returning home, driven by diverse travel needs such as leisure, family visits, and reunions [1] - The report highlights that there will be multiple travel peaks during the holiday, particularly from the second to the third day of the New Year, as users switch modes and embark on new journeys [1] Group 2 - Various regions are launching campaigns to attract tourists, with Guangdong Province leading with a 169% increase in hotel bookings compared to the previous year, and cities like Qingyuan and Chaozhou showing significant growth [2] - The report lists the top destinations for cultural experiences during the Spring Festival, with Guangdong, Fujian, and Sichuan being prominent for their unique local customs and events [3][4] - The report notes that the demand for cultural and intangible heritage tourism is rising, with cities like Fuzhou and Quanzhou gaining popularity among travelers [7] Group 3 - The report indicates that Hainan Province is experiencing a surge in travel interest, with hotel bookings increasing by 191% compared to the previous year, driven by longer stays and higher spending [8] - Yunnan Province is emerging as a "dark horse" destination, with significant increases in hotel bookings for cities like Kunming and Dali, reflecting a growing interest in less traditional tourist spots [9][12] - The report highlights a trend of travelers opting for local hotels instead of staying with family during the Spring Festival, with cities in provinces like Henan and Anhui seeing substantial increases in hotel bookings [13] Group 4 - The report notes a significant rise in "reverse reunion" travel, where young people bring their parents to major cities for the holiday, leading to increased flight bookings from smaller airports to cities like Beijing and Shanghai [14] - The demand for outbound travel is also increasing, with Southeast Asia remaining a top choice for Chinese travelers during the Spring Festival, and new destinations like Russia and Turkey seeing substantial growth in bookings [15][18] - The report emphasizes that non-first-tier cities are increasingly participating in outbound travel, with cities like Chengdu and Chongqing making up a significant portion of the outbound tourist demographic [18]

同程数据显示，广东、福建、四川、重庆、江西等位列春节热门年味目的地top5。 | 11 2 = EFFECT FOR DE I 多地文旅掀起「年味抢客潮」 目的地 | 热度排名 TOP1 广东 | 年味特色及亮点 岭南限定年味 | | --- | --- | --- | | 过闽式福年 | TOP2 福建 | | | 三国 | TOP3 | 锦绣安逸川味年 | | 渝味新岁 | TOP4 重庆 | | | 福马贺岁,诗画江西 | TOP5 江西 | | | 江苏 | TOP6 | 水韵江苏过大年 | | 千灯百戏贺新春 | TOP7 陕西 | | | 湖北 | TOP8 | 荆楚新春 | | 山西 | TOP9 | 三晋民俗,非遗年味 | | 春满中原,老家河南 | TOP10 河南 | | | ● 同程旅行 | | | "史上最长春节假期"叠加"请5休15"拼假模式，今年春节出境游需求较往年更加旺盛。《报告》显示， 飞行距离适中、春节氛围浓郁、免签便利的东南亚依然是国人海外过年首选地。截至目前，春节出境游 热门目的地TOP10中，东南亚区域占据半壁江山，主要包括曼谷、新加坡、吉隆坡、胡志明市、巴厘 岛。 责 ...