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2025服贸会|北京义利朱云鹏:在坚守与创新中拥抱年轻消费市场
Bei Jing Shang Bao· 2025-09-14 08:14
Group 1 - The core theme of the event is how time-honored brands can innovate while preserving traditional culture, aiming to lead the new trend of domestic consumption [1] - The event, titled "Finding the Consumption Power of Time-Honored Brands," was held during the Service Trade Fair and was guided by the Beijing Municipal Bureau of Commerce [1] - The discussion emphasized the importance of balancing tradition and innovation to attract younger consumers and meet modern consumption trends [3] Group 2 - Beijing Yili Food Co., Ltd. highlighted its commitment to innovation while adhering to its core value of "prioritizing righteousness over profit," with over 10 billion units of its classic fruit bread sold [1] - The company has optimized its product ingredients to align with health-conscious consumer demands and has introduced new product lines such as "Guo Guo Bao" [1] - Yili's transformation includes the establishment of its first "Yili Bread" concept store, focusing on a made-to-order model and offering products like mini freshly baked fruit bread and specialty ice cream [3]