Core Insights - The event "Finding Consumption Power of Time-honored Brands" focuses on how traditional brands can innovate while preserving cultural heritage, aiming to lead the new trend of domestic consumption [1] Group 1: Government and Institutional Perspectives - The Beijing Municipal Bureau of Commerce emphasizes the need for time-honored brands to undergo "self-awareness" to reconnect with new consumer groups and innovate business models [4] - The establishment of the "Deep Blue Think Tank Time-honored Brand Innovation Consumption Research Institute" aims to support the development of these brands by gathering resources [1] Group 2: Industry Leaders' Views - The Beijing Time-honored Brand Association highlights the challenges of transforming from "internet-famous" to "long-lasting" brands while maintaining core competitiveness in a globalized market [6] - Industry leaders stress the importance of emotional value in products and services to meet the needs of modern consumers, particularly the younger demographic [9] Group 3: Innovation and Market Strategies - Companies like Yili are focusing on balancing tradition and innovation to cater to modern consumer preferences, exemplified by their new product lines that evoke nostalgia while appealing to current tastes [11] - The integration of cultural and tourism elements is seen as a key strategy for brands like San Yuan to enhance consumer experience and expand market reach [13] Group 4: Financial and Digital Support - Ningbo Bank is creating a "Beautiful Life Platform" to integrate financial services with lifestyle needs, aiming to empower time-honored brands through a collaborative ecosystem [15] - The emphasis on digital transformation and cross-industry collaboration is crucial for time-honored brands to thrive in the current market landscape [35] Group 5: Cultural and Experiential Marketing - The role of museums in promoting time-honored brands is highlighted, with a focus on enhancing cultural engagement and creating immersive consumer experiences [20][24] - The concept of "cultural experience + consumption scene" is being adopted by brands like Cai Bai to create unique shopping experiences that resonate with consumers [22]

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