Core Insights - The event "Finding Consumption Power of Time-honored Brands" focuses on how traditional brands can innovate while preserving cultural heritage, aiming to lead the new trend of domestic consumption [1] Group 1: Government and Institutional Perspectives - The Beijing Municipal Bureau of Commerce emphasizes the need for time-honored brands to undergo "self-awareness" to reconnect with new consumer groups and innovate business models [4] - The establishment of the "Deep Blue Think Tank Time-honored Brand Innovation Consumption Research Institute" aims to support the development of these brands by gathering resources [1] Group 2: Industry Leaders' Views - The Beijing Time-honored Brand Association highlights the challenges of transforming from "internet-famous" to "long-lasting" brands while maintaining core competitiveness in a globalized market [6] - Industry leaders stress the importance of emotional value in products and services to meet the needs of modern consumers, particularly the younger demographic [9] Group 3: Innovation and Market Strategies - Companies like Yili are focusing on balancing tradition and innovation to cater to modern consumer preferences, exemplified by their new product lines that evoke nostalgia while appealing to current tastes [11] - The integration of cultural and tourism elements is seen as a key strategy for brands like San Yuan to enhance consumer experience and expand market reach [13] Group 4: Financial and Digital Support - Ningbo Bank is creating a "Beautiful Life Platform" to integrate financial services with lifestyle needs, aiming to empower time-honored brands through a collaborative ecosystem [15] - The emphasis on digital transformation and cross-industry collaboration is crucial for time-honored brands to thrive in the current market landscape [35] Group 5: Cultural and Experiential Marketing - The role of museums in promoting time-honored brands is highlighted, with a focus on enhancing cultural engagement and creating immersive consumer experiences [20][24] - The concept of "cultural experience + consumption scene" is being adopted by brands like Cai Bai to create unique shopping experiences that resonate with consumers [22]

Group 1 - The core theme of the event is how time-honored brands can innovate while preserving traditional culture, aiming to lead the new trend of domestic consumption [1] - The event, titled "Finding the Consumption Power of Time-Honored Brands," was held during the Service Trade Fair and was guided by the Beijing Municipal Bureau of Commerce [1] - The discussion emphasized the importance of balancing tradition and innovation to attract younger consumers and meet modern consumption trends [3] Group 2 - Beijing Yili Food Co., Ltd. highlighted its commitment to innovation while adhering to its core value of "prioritizing righteousness over profit," with over 10 billion units of its classic fruit bread sold [1] - The company has optimized its product ingredients to align with health-conscious consumer demands and has introduced new product lines such as "Guo Guo Bao" [1] - Yili's transformation includes the establishment of its first "Yili Bread" concept store, focusing on a made-to-order model and offering products like mini freshly baked fruit bread and specialty ice cream [3]