Core Viewpoint - Shanghai Meilin is actively transforming towards youthfulness by utilizing "black technology" packaging and "meal pairing" series fresh-keeping packages, resonating with modern consumers [1] Group 1: Company Initiatives - Shanghai Meilin is leveraging innovative packaging and product offerings to attract younger consumers in the competitive convenience food market [1] - The company has found a way to connect with consumers through precise understanding of young consumer needs [1] Group 2: Industry Recognition - Shanghai Meilin's parent company, Bright Meat Industry, has been recognized as a leading benchmark in food production and sales, winning the annual Seven Star Award at the 14th China Food Health Seven Star Awards [1] - This award signifies not only recognition of the company's commitment to food safety and quality assurance but also serves as motivation for traditional brands to rejuvenate [1]

Core Viewpoint - Shanghai Meilin is transforming its brand to appeal to younger consumers through innovative packaging and product offerings, positioning itself effectively in the competitive convenience food market [1] Group 1: Brand Transformation - Shanghai Meilin utilizes "black technology" packaging and a series of fresh-keeping products to resonate with younger consumers [1] - The company is actively pursuing a strategy of rejuvenation to adapt to changing consumer preferences and market dynamics [1] Group 2: Industry Recognition - Shanghai Meilin's parent company, Bright Meat Industry, has been recognized as a leading benchmark in food production and sales, winning the annual Seven Star Award at the 14th China Food Health Seven Star Awards [1] - This award signifies not only recognition for food safety and quality assurance but also serves as motivation for traditional brands to continuously innovate and revitalize [1]

Group 1 - The core theme of the event is how time-honored brands can innovate while preserving traditional culture, aiming to lead the new trend of domestic consumption [1] - The event, titled "Finding the Consumption Power of Time-Honored Brands," was held during the Service Trade Fair and was guided by the Beijing Municipal Bureau of Commerce [1] - The discussion emphasized the importance of balancing tradition and innovation to attract younger consumers and meet modern consumption trends [3] Group 2 - Beijing Yili Food Co., Ltd. highlighted its commitment to innovation while adhering to its core value of "prioritizing righteousness over profit," with over 10 billion units of its classic fruit bread sold [1] - The company has optimized its product ingredients to align with health-conscious consumer demands and has introduced new product lines such as "Guo Guo Bao" [1] - Yili's transformation includes the establishment of its first "Yili Bread" concept store, focusing on a made-to-order model and offering products like mini freshly baked fruit bread and specialty ice cream [3]