TCL Electronics Conference Call Summary Industry Overview - TCL Electronics operates in the consumer electronics industry, focusing on television manufacturing and sales, particularly in the Mini LED segment. The company has shown strong performance in both online and offline retail channels, achieving significant growth during the 618 shopping festival. Key Points and Arguments Sales Performance - TCL brand achieved over 30% growth in retail volume and over 40% growth in retail sales during the 618 period, with average selling prices (ASP) showing mid-single-digit growth [2][3] - The Thunder brand, benefiting from national subsidy policies, outperformed the industry by over 20 percentage points in terms of sales volume and revenue during the same period [2][3] Mini LED Segment - Mini LED retail volume doubled during the 618 period, with TCL brand's retail volume increasing by over 150% [2][5] - Despite the growth in volume, ASP declined due to factors such as the number of zones and size reductions, a trend that has persisted since Q1 [5][8] Product Structure and Profitability - The company is optimizing its product structure, focusing on large-size televisions (75 inches and above) which are expected to enhance gross margins [2][6] - The gross margin for the first half of the year has not yet been disclosed, but there is confidence in an upward trend due to the increasing penetration of Mini LED technology [6] International Market Performance - The overseas market grew by 11.6% year-on-year in Q1 2025, with expectations of maintaining over 10% growth for the year [9] - Significant progress was noted in Europe and emerging markets, with European shipments growing by 15%-16% and Mini LED penetration reaching 11%-12% [9] Inventory Management - Global inventory levels are reported to be healthy, with North America increasing inventory to mitigate tariff policy fluctuations [4][10] - The company is strategically managing its supply chain, with 80% of supplies coming from Vietnam and 20% from Mexico [10] North American Market Strategy - The North American market has seen a shift towards mid-to-high-end channels, with significant growth in the sales of large-size and Mini LED televisions [11][21] - The company is focusing on improving profitability rather than aggressive sales targets in the U.S. market [21][22] Innovation and New Products - The Thunder innovation platform has launched new AR and AI glasses, although these do not significantly impact the company's financials [12] - The AI companion robot project is in development, with plans for future market introduction [13] Future Outlook - The company expects continued growth in its innovative business segments, with a projected revenue increase of 15%-20% in full-category marketing and 40% in the photovoltaic business for 2025 [17] - Internet business revenue is anticipated to maintain double-digit growth, despite recent domestic policy impacts [18] Cost Management and Investment - The company plans to continue investing in long-term capabilities, including AI and photovoltaic business, while maintaining a focus on efficiency improvements [24] - Research and development expenditures will remain stable but focused on key technologies such as Mini LED and OLED [24] Financial Guidance - The company has not provided specific mid-term earnings guidance but expects to release sales figures in late July and mid-term financial results in late August [25] Additional Important Information - The company is adapting to global tariff policy changes by maintaining flexible production capacity and managing costs effectively [19][20] - Marketing efforts include sponsorship of major sports events to enhance brand visibility and consumer perception [23]