Core Insights - The film and television industry is facing unprecedented opportunities and challenges in the context of the new era, with a focus on finding positioning and leveraging advantages during transformation [1] - The development trends of the industry were highlighted at the 2025 Capital Audiovisual Program Spring Fair, emphasizing the resurgence of large-screen television and the rapid growth of micro-short dramas [1] Group 1: Television and Micro-Short Dramas - Large-screen television has seen a significant return, with user activity notably increasing, marking the first positive growth in cable payment users in eight years, ending a seven-year decline [2] - From October 2024, the Chinese television market has experienced six consecutive months of growth in shipment volume, with mini LED televisions seeing a retail increase of 300% [2] - In 2024, there were 2,653 micro-short dramas planned for national network filing, totaling over 80,000 episodes, with a 19.9% and 26.7% year-on-year increase in the number of licensed micro-short dramas and episodes, respectively [2] - The micro-short drama market is projected to exceed 50 billion yuan in 2024, surpassing box office revenues for films, indicating strong market potential [2] Group 2: International Expansion and Cultural Challenges - Micro-short dramas have become a primary force in China's international expansion, achieving significant distribution in regions like Europe, the Middle East, and India, with app revenue reaching $490 million from 2022 to 2024 [3] - Cultural and ethical issues have arisen, as evidenced by a popular micro-short drama facing backlash in India due to cultural insensitivity, highlighting the need for careful consideration of cultural differences in overseas markets [3] Group 3: Industry Dynamics and Collaboration - Long dramas remain the market's mainstay but are facing intense competition from micro-short dramas, which have different industrial and content characteristics [4] - The rise of micro-short dramas presents challenges such as superficial content and aesthetic shortcomings, which need to be addressed for sustainable growth [4] - Collaboration between long and micro-short dramas is essential, with long dramas leveraging their strengths in depth and content while micro-short dramas work on improving quality [5] Group 4: Policy Support and Innovation - The industry must accurately assess the current situation and adapt to changes, with a focus on producing high-quality works across various themes, including realistic and historical subjects [5] - The government plans to enhance support for new technologies in the film and television industry, providing policy and financial backing to foster innovation [5] - Companies, especially smaller ones, see potential growth through policy support, emphasizing the importance of understanding industry trends and aligning with relevant policies [6] Group 5: Talent Development and Technological Integration - In the era of reverse globalization, the industry faces challenges such as trade protectionism and cultural isolation, necessitating a return to the essence of artistic creation [6] - The narrative should focus on individual stories that resonate emotionally, as demonstrated by successful projects like "My Alatai," which avoided direct value clashes [6] - The industry requires new talent that integrates artistic skills with technological capabilities, as AI technology becomes increasingly embedded in the entire film and television production chain [7]