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光影为媒 点亮上海繁荣信心 第二届上海国际光影节下月起举办 力争带动消费超42亿元
Jie Fang Ri Bao· 2025-08-26 01:47
Core Insights - The second Shanghai International Light Festival aims to attract 17.5 million participants and generate over 4.2 billion yuan in consumption from September 19 to October 18 [1] - The festival will feature a main venue in the Xuhui Riverside area and 16 sub-venues, with the theme "Light Up Shanghai" to showcase urban vitality and culture [1][2] Event Highlights - The opening ceremony will include a lighting ceremony with international representatives observing the latest achievements in light art and technology [2] - Various sub-venues will feature upgraded light installations and performances, including immersive modern dance shows and enhanced water features [3][4] Community Engagement - The festival will introduce six community-focused activities, including light shows and landmark lighting events, to encourage public participation [4] - A "Panorama Light Map 2.0" will be launched to help visitors explore light installations and night scenery across the city [4] Economic Impact - The first festival attracted over 16.2 million visitors and generated more than 3.8 billion yuan in consumption, becoming the largest public light art event in China [5] - The second festival is expected to stimulate various sectors, including tourism and commerce, through innovative "light + consumption" scenarios [5][6] Collaborative Initiatives - Over 20 major commercial districts will collaborate with the festival to create "light markets" and promotional activities with brands like Lululemon and L'Oréal [6] - Partnerships with travel companies will offer themed tours and experiences, enhancing the festival's appeal to both locals and tourists [6] Global Contributions - The festival will invite global artists and creators to contribute ideas, potentially leading to permanent light art installations in key urban areas [6]
上海国际光影节9月再启幕,16分会场引爆夜间消费,规模升级亮点多
Sou Hu Cai Jing· 2025-08-25 13:56
打造"光影+"多元消费场景 光影璀璨之夜,9月回归申城。新民晚报记者从上海市绿化市容局获悉,第二届上海国际光影节将于9月19日至10月18日举办。 今年光影节的规模继续扩大,分会场数量从去年的12个增加到16个,通过举办一系列活动,力争吸引客流量超过1750万人次, 带动消费超过42亿元。 根据近日发布的《第二届上海国际光影节总体方案》(以下简称《方案》),本届光影节主题为"点亮上海 Light Up Shanghai", 主会场设置在徐汇滨江区域,采用免费预约入场方式。分会场设置在浦东新区、黄浦区、静安区、徐汇区、长宁区、普陀区、 虹口区、杨浦区、宝山区、闵行区、嘉定区、松江区、金山区、青浦区、奉贤区、临港新片区。 光影节期间,一系列全龄友好、沉浸体验的"光影+"多元化消费场景将令上海的夜空更璀璨。期间,将举办亮灯仪式(开幕 式)、成果发布会等2个仪式,推出提振消费3项叠加活动,组织全民共享6项主题活动,开展品牌提升3项联动活动,辐射16个 地区,举办若干场光影艺术活动,达到国际传播"出圈",带动消费场景"出彩"。 其中,光影+"文旅商体展"活动将助力首发经济、品牌经济、夜间经济、票根经济、外摆经济。在"光 ...