再现"第一盏灯" 记者 陈玺撼 今年9月，上海将迎来又一大全城盛事，力争吸引1750万人次参与，带动消费超过42亿元。记者昨 天从上海市绿化市容局获悉，第二届上海国际光影节将于9月19日至10月18日举办。本届光影节采取"一 主多点、市区轮动"模式，设置1个主会场（设在徐汇滨江区域）、16个分会场。本届光影节主题为"点 亮上海 Light Up Shanghai"，旨在通过光影艺术激活城市空间，展示城市活力，弘扬城市文化，彰显城 市精神，增强商业繁荣信心。 据光影节组委会介绍，本届光影节一大亮点是开幕式暨光影节亮灯仪式，国际照明组织、国内外主 要城市、景观照明行业的代表将集体观摩建筑投影秀、无人机灯光秀等上海光影艺术、技术的最新成 果。 各个分会场也精彩纷呈。 在徐汇区分会场，去年刷屏朋友圈的油罐艺术中心、西岸梦中心砼仓等光影设施将升级。同时，西 岸梦中心船坞正策划融合水幕投影、激光技术等的现代舞沉浸式演出。 在黄浦区分会场，经过两个月的施工，外滩水景瀑布及景观照明维修提升工程已基本完成。相比提 升前，水流更均匀、瀑布展开面更大、灯光色彩亮度等表现更细腻。 在闵行区分会场，七宝老街商圈将以七宝老街钟楼区域为核 ...

Core Viewpoint - The development of "night economy" is becoming a new hallmark of urban vitality, with diverse consumption scenarios emerging at night, including night markets, cultural experiences, and entertainment options [2][4]. Group 1: Night Economy Growth - Approximately 60% of domestic residents' consumption occurs at night, with large shopping malls seeing over 50% of their daily revenue generated between 6 PM and 10 PM [4]. - Nighttime tourism spending is projected to reach approximately 1.91 trillion yuan in 2024, indicating a significant increase in demand for night tourism [4]. Group 2: Local Initiatives and Events - Various cities are actively promoting night consumption through events such as concerts and sports, with Beijing implementing "ticket root economy" to encourage spending in nearby businesses during events [5]. - In Shanghai, the 2025 Shanghai Night Life Festival features a carnival showcasing diverse activities, enhancing the city's vibrant night culture [5]. Group 3: Technological Integration - Cities like Kaifeng are integrating digital technologies into their night economy, enhancing visitor experiences through interactive performances and smart tourism solutions [7][8]. - The use of AR technology in places like Taiyuan and Wuhan is aimed at improving consumer engagement and driving offline spending [8].

传统的城市生活节奏——白天忙碌工作、夜晚静待休息，正逐渐被打破。如今，夜晚不仅成为了人们休闲消费的黄金时段，更推动了城市的发展、经济的增 长以及文化的繁荣。 从喧嚣热闹的夜市小吃到光影璀璨的夜游景区，从创意十足的夜展场所到活力四射的夜秀表演，各地夜间业态如雨后春笋般蓬勃兴起。 相关数据显示，夜间消费涵盖餐饮、购物、文旅、体育等多个领域，正以多元化的业态组合和沉浸式的消费体验，为城市经济注入新动能。今年全国暑期文 化和旅游消费季（7月至8月），各地将举办约3.9万场次文旅消费活动，而去年国内夜间旅游总花费将近2万亿元。 西双版纳风情独特 灯火璀璨客似潮 华灯初上，云南西双版纳告庄西双景的星光夜市正迎来一天中最热闹的时刻。作为首批国家级夜间文化和旅游消费集聚区，这里的夜晚流光溢彩，织锦的斑 斓、银饰的流光、混合着热带水果的甜蜜，在万千灯火下交织成独特风情。今年暑期，这里日均接待游客量近4万人次。 旧巷变市集 南宁街市热闹非凡 世遗之城 百年骑楼化作舞台 最是烟火抚人心，广西南宁埌西夜市的街头熙熙攘攘，酸嘢的酸爽、老友粉的热辣撩动着食客味蕾，成为亮眼特色。去年5月，这里引入专业管理团队后焕 新开放，180多家商户有 ...

Group 1 - The summer tourism season has seen various regions launching unique tourism products and innovative consumption scenarios to stimulate summer consumer activity [1] - Popular "cooling off" destinations include Tianshan Tianchi in Xinjiang, which has an average temperature of around 20°C, attracting approximately 120,000 visitors in July [3] - New attractions and upgrades in scenic areas, such as the water sports center in Yunnan's Puzhehei and the themed light shows in Anhui's Chizhou, enhance the tourist experience [3] Group 2 - Special events and activities, such as the national finals of village basketball in Guizhou and community sports festivals in Jiangsu, have significantly boosted tourism, with Guizhou receiving over 760,000 visitors and generating a tourism revenue of 787 million yuan [5] - In Ningxia's Yinchuan, unique activities like drone light shows and folk music festivals have attracted over 2 million visitors, enhancing the local tourism experience [7] - Fujian's Xiamen is set to host over 4,400 performances, contributing to the "performance economy" and enriching the tourism landscape [8]

Core Viewpoint - The "Charming Chongqing" drone light show, which started on April 19, 2025, has become a significant cultural tourism event, showcasing the integration of technology and local culture, and marking Chongqing's emergence in the low-altitude economy [1][2][12]. Group 1: Event Highlights - On June 17, 2025, Chongqing set a Guinness World Record with 11,787 drones participating in a light show, attracting approximately 4 million spectators and generating over 3 billion online views [2][4]. - The event has been described as a phenomenon, significantly enhancing Chongqing's cultural tourism influence and leading to a 2.7 times increase in daily visitor numbers [4][10]. Group 2: Economic Impact - The drone light show is part of Chongqing's strategic focus on low-altitude economy, which includes a comprehensive "all-domain airspace + industrial ecosystem" approach [4]. - The event contributed to a rise in tourist stay duration from 4 days to 5.5 days, with over 20% of visitors coming from outside the province, indicating strong appeal to the 31-50 age demographic [4][10]. Group 3: Strategic Initiatives - Chongqing's cultural tourism department is implementing five key strategies for growth: creating tourism products, building cultural identity, stimulating consumer activity, enhancing service efficiency, and optimizing market conditions [10]. - In the first half of 2025, Chongqing reported a retail sales total of 830.037 billion yuan (up 4.5% year-on-year) and welcomed 235 million domestic tourists (up 8.6%) [10]. Group 4: Online Engagement - The event generated significant online engagement, with over 3 billion social media exposures and more than 18 million interactions across platforms like Douyin, Xiaohongshu, and Weibo [6][10]. Group 5: Cultural Integration - The drone light show exemplifies the deep integration of technology and local culture, enhancing the tourist experience and driving the development of the low-altitude economy [12].

Core Insights - The article highlights the significant impact of night economy initiatives across various regions in China, showcasing how cultural integration and innovative projects are driving consumer engagement and economic growth [1][3][5]. Night Economy + Traditional Culture - In Longting County, Fujian, the "Ting Water Three Thousand" project, with a total investment of 103 million yuan, integrates the local Hakka culture with night tourism along the Ting River, enhancing the cultural tourism market [3]. - In Xun County, Henan, traditional folk performances have become a highlight of the night scene, attracting numerous visitors and boosting local tourism [5][6]. - Xun County's night economy is thriving, with night-time consumption accounting for over 80% of total daily spending, following the designation as a national-level night cultural and tourism consumption aggregation area [6]. Night Economy + Unique Markets - The "Yidexi" night market in Inner Mongolia features local intangible cultural heritage foods and products, attracting tourists and energizing the local night economy [8]. - In Baiyin, Gansu, a traditional Chinese medicine night market has been established, addressing the health needs of working individuals by offering services like acupuncture and cupping during evening hours [10]. - Nanchang, Jiangxi, has introduced "Qihuang Night Market," blending traditional Chinese medicine with modern trends, appealing to younger consumers and promoting economic growth through cultural experiences [13]. Night Economy + Performance Activities - Chongqing has implemented regular drone light shows, enhancing the city's night-time appeal and stimulating local consumption [16]. - The "Unnight Chongqing Life Festival" features over 150 recommended spots for visitors, creating a vibrant summer experience [18]. - Kaifeng, Henan, has launched a series of night-themed activities that leverage its rich cultural heritage, resulting in a 230% increase in visitor numbers compared to the previous year [20][22].

Core Insights - The article highlights the vibrant night economy of Chongqing, emphasizing its unique geographical features and cultural integration that enhance its nightlife appeal [2][3] Group 1: Night Economy Development - Chongqing's night economy is characterized by a blend of dazzling lights and cultural elements, creating a multidimensional experience for visitors [2][3] - The city has transformed areas like the Guanyinqiao district from neglected spaces into thriving night-time consumer hubs, showcasing successful urban renewal efforts [2][3] - The introduction of regular drone light shows has significantly boosted night-time tourism, attracting both domestic and international visitors [1][2] Group 2: Employment and Economic Impact - The development of over 200 night economy clusters has created more than 100,000 job opportunities, highlighting the sector's role in employment stability and economic growth [3] - The establishment of national-level cultural and tourism consumption areas, such as Longmenhao Old Street and Shibanti—Shancheng Alley, reflects the city's commitment to enhancing its night economy [3] Group 3: Cultural Significance - The night scenery of Chongqing is described as a "flowing feast," symbolizing the city's unique identity shaped by its rivers and mountains [3] - High-quality nightlife not only meets the diverse spiritual needs of residents but also serves as a driving force for sustainable urban development [3]

Group 1 - The core idea of the article is the emergence of "city fly" as a new trend in urban tourism, enhancing consumer engagement through aerial experiences like paragliding and helicopter tours [2][3][4] - In Nanjing, the paragliding base has been attracting around 120 visitors monthly since its opening, showcasing a diverse demographic from families to older adults [3][4] - Helicopter tours in Nanjing offer various routes with prices ranging from 389 yuan to 2950 yuan, catering primarily to family groups during the summer tourism peak [4][6] Group 2 - Other cities in Jiangsu, such as Suzhou and Wuxi, are also developing low-altitude tourism, with Suzhou implementing supportive policies and launching scenic flight routes [7][10] - Xuzhou is integrating low-altitude tourism with local history and culture, offering helicopter and hot air balloon rides to enhance visitor experiences [10][12] - The low-altitude tourism trend reflects the vitality of Jiangsu's consumer market, but it also poses challenges in safety, regulatory frameworks, and talent shortages [13][14]

Group 1 - The "Charming Chongqing" drone light show successfully set a new Guinness World Record with 11,787 drones forming aerial patterns, challenging the record for the most drones in a single aerial display [1][3] - The performance was designed around themes of "mountains and water, culture, life, and urbanity," showcasing seven chapters that highlight the beauty and vibrancy of Chongqing [3] - The event faced significant technical challenges, including complex terrain communication coverage and innovative dual formation flying, demonstrating both a quantitative and qualitative breakthrough in drone technology [3][5] Group 2 - The event was supported by Shenzhen Damo Dazhi Control Technology Co., which has collaborated with various foreign companies to execute drone light shows in multiple countries, indicating a growing international presence in the industry [5] - The success of the record-setting event is expected to unlock new applications for drone light shows in large-scale events, cultural tourism, aerial media, and urban lighting projects, contributing to the development of the low-altitude economy [5]

Core Insights - The integration of low-altitude experiences with tourism is driving new consumption vitality, creating a multi-dimensional experience that enhances the entire tourism consumption chain [1][2][10] Group 1: Low-altitude Tourism Growth - The low-altitude tourism sector is witnessing significant growth, with Sanya's parachuting base experiencing a 70% increase in daily visitors during the recent holiday, and projections indicating over 10,000 visitors in 2024 [2][4] - Various regions are developing low-altitude sightseeing projects, transitioning from niche experiences to mainstream consumption, with examples including helicopter tours in Chongqing and Suzhou [4][10] Group 2: Economic Impact and Projections - The low-altitude economy in China is expected to exceed 850 billion yuan by 2025 and reach 1 trillion yuan by 2026, driven by the development of unique tourism flight routes [4][7] - The introduction of drone light shows has enhanced night-time economies, with cities like Chongqing and Huangshan utilizing drone performances to attract tourists and boost local businesses [5][10] Group 3: Policy Support and Industry Development - Government policies are crucial for the growth of low-altitude tourism, with initiatives including subsidies for tourism flight routes and promotional activities to stimulate consumer spending [7][9] - Local governments are encouraged to integrate low-altitude tourism with other sectors such as hospitality and events, fostering a collaborative ecosystem [9][10] Group 4: Challenges and Future Directions - The low-altitude tourism industry faces challenges such as talent shortages and operational inconsistencies, necessitating regulatory frameworks and industry standards [11][12] - Future development should focus on differentiated competition and leveraging local culture to create unique tourism experiences, alongside technological innovations to reduce costs and enhance service offerings [12]