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提前48天游客过百万!海上旅游青岛模式展现强大动能
Qi Lu Wan Bao Wang· 2025-06-11 12:28
Core Insights - The Qingdao maritime tourism joint operation body has achieved a significant milestone by surpassing 1 million annual visitors, reaching this goal 48 days ahead of the 2024 target, indicating sustained growth and high-quality development in the sector [1][6] - The joint operation model has effectively addressed the fragmented nature of maritime tourism by integrating 63 shipping companies, creating the largest maritime tourism joint operation body in the country, which has provided stable customer sources and a standardized market environment for private shipping companies [3][4] Group 1 - The joint operation model has led to a remarkable improvement in service quality and visitor experience, with a significant 83.5% reduction in customer complaints, achieving "zero complaints" and "zero accidents" [4][6] - The introduction of a compensation mechanism covering all products and services has enhanced visitor trust and satisfaction, receiving high recognition from the Ministry of Transport [4][6] - The collaborative efforts have resulted in the launch of 15 premium routes and 27 product categories, transforming maritime tourism from mere sightseeing to a comprehensive cultural and leisure experience [6][7] Group 2 - The peak season has seen record-breaking visitor numbers, with the joint operation body capturing 97% of the maritime tourism market during the Spring Festival, demonstrating the effective collaboration of private shipping companies [7] - The successful model has resolved industry challenges, enhancing the efficiency of state-owned resources while unleashing the market vitality of private enterprises, ultimately improving visitor experiences and supporting government initiatives [7] - Future plans include further optimization of the product system and deepening the integration of travel and culture, contributing to Qingdao's goal of becoming a "Cultural and Tourism Capital of the Shanghai Cooperation Organization" and an "International Coastal Tourism Destination" [7]